Home buyers research neighborhoods, agents, and properties through AI before they ever fill out a contact form. Commercial tenants and investors do the same for office, retail, and industrial space. Zillow, Redfin, and CoStar dominate AI answers. Brokerages and agents who don't structure their site for citation are simply not part of the conversation. We build the neighborhood-and-agent content surface that turns brokerages and CRE firms into the cited authority in their market.
Who we work with
- Residential brokerages
- Commercial real estate firms
- Luxury real estate
- Property management
- Vacation rental managers
- New construction and developers
- Real estate investment and REITs
- Proptech and listings platforms
What goes wrong without an AI visibility program
Aggregators win the AI citation
Zillow, Redfin, Realtor.com, and CoStar own the answer for "homes in [city]" and "office space in [district]". Brokerage and agent sites rarely get cited.
Hyperlocal queries skip the brokerage
"Best neighborhoods to buy in [city] for young families" or "top luxury agents in [area]" almost never returns a brokerage site. The buyer goes to a directory and you lose the lead.
Listing content is repetitive and thin
Most brokerage sites are MLS feeds with minimal context. AI assistants need narrative, comparison, and judgment, none of which the raw MLS gives them.
Commercial buyers research silently
Commercial tenants and investors do months of AI research before reaching out. If your firm isn't in the consideration set by the time they call, you never make the shortlist.
How GrowthManager runs the playbook
Neighborhood and city guides
Deep, opinionated guides per neighborhood and per city, structured for AI citation on "best place to live in", "best place to buy in", and "best place to invest in" queries.
Agent and team profiles
Profiles built for AI citation on "best [type of agent] in [area]" queries, with credentials, specialties, deals, and the kind of structured detail that aggregators don't carry.
Property type and lifestyle pages
Pages per property type (luxury condos, beachfront homes, urban lofts), per lifestyle (first-time buyer, downsizer, investor), tuned for the buyer queries that already cluster in AI.
Commercial and investment guides
Market reports, submarket guides, investment thesis pages, and asset-class explainers that capture commercial tenant and investor AI research long before they ever reach out.
Everything included, every month, for real estate
For real estate, the engine ships hyperlocal, neighborhood-by-neighborhood content at scale. Neighborhood and city guides, agent and team profiles, property type and lifestyle pages, market reports, plus everything below shipped every month, routed to your brokerage CRM.
- 01
100 Pages
researched, written, and published every month - 02
200 Backlink Outreaches
real links from high-DR domains, every month - 03
100 AI Queries
tracked weekly across every major AI engine - 04
Reddit + Quora
community presence, plus LinkedIn, X, and YouTube - 05
Full Infrastructure
schema, JSON-LD, llms.txt, IndexNow on every page - 06
Keyword Research
volume, difficulty, CPC, plus content gap detection - 07
Brand RAG
AI that learns your business, custom CMS integration - 08
1:1 Account Executive
a human running the playbook for you
Your first 90 days
We run the same launch sequence for every real estate client. Setup ships in Month 1; the engine is at full output by Month 2; authority and distribution compound by Month 3.
Setup and market intake
- Discovery with your broker, marketing, and agent leadership
- Service area map, agent roster, and competitive landscape ingestion
- Aggregator and competitor query baseline across all AI platforms
- Fair housing compliance workflow with your broker
- First batch of 5 to 10 neighborhood and agent pages live
- Lead capture and CRM integration
Hyperlocal ramp
- Full monthly content cadence active across neighborhoods and agent profiles
- Priority neighborhood guides shipped for your top-volume submarkets
- Property-type and lifestyle pages live for your highest-margin segments
- Buyer and seller guides live for the primary intent segments
- First weekly visibility report on hyperlocal and shortlist queries
- Market report cadence active (quarterly or monthly depending on plan)
Authority and lead acquisition
- Full neighborhood and submarket coverage live (Professional plan)
- Commercial and investment content live for CRE-active firms (Professional plan)
- Backlink and agent-presence distribution active (Professional plan)
- First 90-day readout: leads sourced via AI, queries won, aggregator delta
- Market reports refreshed with most recent data
- Roadmap for Months 4 to 12 aligned with brokerage growth and recruiting goals
Pricing for real estate
Same two plans we offer everyone, with bullets framed to what we actually deliver for real estate. One-time setup in Month 1, then ongoing monthly.
- 30 real estate pages a month: neighborhoods, agents, property types, buyer guides
- 30 AI queries tracked across ChatGPT, Perplexity, Gemini, Claude, Grok, Meta AI
- Full schema, JSON-LD, llms.txt, IndexNow on every page
- Ongoing keyword research and content gap detection
- Brand RAG, custom page templates, custom CMS integration
- White-labeled hosting on your domain
- Neighborhood-level content that wins "best place to buy/live in" queries
- Fair-housing-compliant content with broker sign-off
- Lead capture configured to your CRM (Follow Up Boss, BoomTown, Salesforce)
- Dedicated account executive who knows real estate
- Monthly strategy call and weekly visibility report
- 100 real estate pages a month at full neighborhood and agent depth
- 200 backlink outreaches a month to high-DR local media, real estate publications, and city guides
- 100 AI queries tracked with Zillow/Redfin and competitor share-of-voice
- Reddit, Quora, and real-estate forum participation with verified accounts
- LinkedIn presence for agents and brokerage executives
- Full schema, JSON-LD, llms.txt, IndexNow on every page
- Keyword research, competitor keyword tracking, content gap detection
- Brand RAG, custom page templates, custom CMS integration
- Commercial and investment-track content for CRE and investor buyers
- Multilingual content for international buyer markets on request
- Lead capture, CRM integration, and attribution on every page
- Dedicated account executive plus weekly visibility report and monthly brokerage executive review
Sample AI queries we target
The actual prompts your buyers are typing into ChatGPT, Perplexity, Gemini, and Claude right now. Our content is built to be the citation that gets returned.
- “Best neighborhoods to buy in Austin for young families”
- “Top luxury real estate agents in Miami Beach”
- “Investment-grade office buildings in Dallas”
- “Beachfront condos under $1M in Florida”
- “Brokerages with international buyer networks in New York”
- “Where to buy a second home in Portugal”
Common questions
Do you work with brokerages or individual agents?
Both. We run the same playbook for boutique single-agent practices, mid-sized brokerages, and large national firms. The volume scales with the plan; the playbook is the same.
Can you handle MLS or IDX integration with content?
Yes. We don't replace your listings feed. We sit alongside it, building the narrative and guide content that turns a raw listings site into one AI assistants actually cite.
How do you handle compliance with fair housing rules?
Every piece of content is written to fair housing standards. We avoid steering language, protected-class references, and any phrasing that creates a compliance issue. Your broker reviews and signs off before publishing.
Can you produce hyperlocal content at neighborhood scale?
Yes. For brokerages operating across 30, 50, or 100 neighborhoods, we run a structured intake once and produce neighborhood-by-neighborhood content with a human executive reviewing every batch.
Ready to run the real estate playbook?
We onboard a small number of real estate clients each quarter. If you want the full picture, book a strategy call.
Book a strategy call