The vocabulary of AI search,
without the jargon tax.
16terms you'll hear from us, your competitors, and the AI engines themselves. Plain-language definitions, no fluff.
AEO
Answer Engine Optimization. Closely related to GEO. Focuses on structuring content so a question-answering engine surfaces it as the direct answer.
Read more →AI crawlers
User-agents that pull content for AI training or live retrieval. The major ones: GPTBot, ClaudeBot, PerplexityBot, Google-Extended, anthropic-ai, CCBot.
Read more →AI visibility score
A single number summarizing your AI visibility — typically blending citation share, sentiment, query coverage, and platform breadth.
Read more →Citation share
The percentage of AI answers in a topic where your brand is cited as a source, against the total number of brand citations across all competitors.
Read more →Entity (SEO sense)
A real-world thing — a company, a product, a person — that search engines and LLMs recognize as distinct from a string of letters.
Read more →FAQ schema
JSON-LD that marks up question-and-answer pairs on a page so search and AI engines can lift them as direct answers.
Read more →GEO
Generative Engine Optimization. The discipline of getting your brand cited inside AI-generated answers from ChatGPT, Claude, Gemini, Perplexity, and similar engines.
Read more →IndexNow
An open protocol that lets you ping search engines the moment you publish or update a page, instead of waiting to be re-crawled.
Read more →JSON-LD
The recommended format for embedding structured data in a webpage. A small JSON blob inside a <script> tag.
Read more →Knowledge Graph
A structured database of entities and their relationships, maintained by Google, Bing, and (increasingly) AI providers.
Read more →LLMO
LLM Optimization. The broader practice of making content readable, indexable, and citable by large language models.
Read more →llms.txt
An emerging convention: a plain-text file at /llms.txt that tells AI crawlers which parts of your site are worth reading.
Read more →RAG
Retrieval-Augmented Generation. The pattern of pulling relevant documents from a search index and feeding them into an LLM at answer time.
Read more →robots.txt
The traditional crawler-control file. Tells search engines and AI crawlers which paths they can fetch.
Read more →Share of voice (AI)
Your slice of the conversation: across a basket of queries, how often does AI cite you vs your competitors?
Read more →Structured data
Machine-readable annotations (usually JSON-LD) that describe what a page is about — a product, an article, an FAQ, an organization.
Read more →