Entity (SEO sense)
A real-world thing — a company, a product, a person — that search engines and LLMs recognize as distinct from a string of letters.
Google's Knowledge Graph and most LLMs maintain entity representations of brands. Becoming a strong entity (consistent name, schema, mentions across the web) is the single biggest unlock for being cited consistently in AI answers. Without entity recognition, AI engines can't tell you apart from a competitor with a similar name.
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