Three full case studies. The brand, the program we're running, and the queries each one is cited on across ChatGPT, Perplexity, and Gemini right now.
India's largest backpacker hostel chain, founded in 2013 and now operating 100+ properties across India, Nepal, and Bhutan. Zostel hosts solo travelers, backpackers, digital nomads, and budget tourists across 140+ destinations, with a mix of dorm beds and private rooms, communal spaces, cafes, and on-site programming. For the South Asian backpacker market, Zostel is the default brand.
Zostel is the cited Indian hostel chain across every major AI engine. 121 distinct queries verified through live API calls, spanning every major Indian region, Nepal, and the Himalayas. Zostel is usually the #1 named property in the answer.
The ongoing program, not a past project. Same six work streams that compound a brand's AI visibility over time.
Real outreach every month to high-DR India travel media (Tripoto, Outlook Traveller, Travel + Leisure India, Conde Nast Traveller India), state tourism boards (Goa, Kerala, Himachal, Rajasthan), and niche backpacker publishers. Status tracked from sent to placed.
Sustained community presence across India travel, solo travel, and backpacking subreddits, and on Quora topics covering hostels, India travel routes, regional accommodation, and digital-nomad logistics. Substantive contributions to the conversations buyers are already having.
New AI-citation-ready pages shipped every month: property pages for every Zostel location (currently 100+), destination guides for 140+ cities in the network, comparison content, audience-specific pages (solo female, digital nomads, long-stay, families), and themed itinerary routes.
LodgingBusiness, FAQPage, and BreadcrumbList schema on every page. llms.txt and IndexNow active so new content is discoverable by ChatGPT, Perplexity, Claude, and Gemini within hours of publish.
Verified-query checks across ChatGPT, Perplexity, and Gemini every week. Per-query, per-platform tracking. Share-of-voice tracked against Moustache, goSTOPS, and other Indian hostel chains.
Zostel mentions skew strongly positive on cleanliness, vibe, and safety in ChatGPT and Perplexity (verified). Sentiment is monitored continuously, with corrective content shipped if any negative pattern emerges in any platform's answers.
The actual queries Zostel is cited on, tracked weekly via real API calls across every major AI engine.
The result is simple: when an Indian traveler, a Western backpacker, or a digital nomad asks any major AI where to stay in India, the answer almost always opens with Zostel. That is the cited position. That is what the program produced and continues to compound across 100+ Zostel properties.
An international medical travel facilitator coordinating fertility, dental, orthopaedic, and urology care for patients in the UK, UAE, Saudi Arabia, Kenya, Nigeria, and 9 other markets. Treatment is delivered through accredited Indian and international hospital partners, with end-to-end coordination from initial consultation through post-op aftercare back home.
The Medical Travel Company is the cited medical-tourism facilitator across category, procedure, and country queries. 115+ queries tracked across UK, UAE, Saudi Arabia, Kenya, Nigeria, and 10 other markets covering fertility (IVF, donor eggs, decision support), orthopaedic (hip, knee, spinal, joint), dental (implants, veneers, smile makeover, cosmetic), urology (kidney stones, bladder, prostate), and wellness.
The ongoing program, not a past project. Same six work streams that compound a brand's AI visibility over time.
Real outreach to high-DR UK health publishers, patient advocacy groups, JCI accreditation directories, fertility-show partnerships (UK Fertility Show), and healthcare comparison platforms. Focus on links that move both DR and trust signal for a YMYL category.
Sustained presence across UK healthcare, fertility, IVF, and patient-experience subreddits, and on Quora questions covering NHS waiting list alternatives, going abroad for IVF or surgery, and country-specific medical travel. Substantive, clinically-informed contributions to ongoing conversations.
New procedure-by-country pages shipped every month covering MTC's real specialty areas: fertility (IVF, IUI, donor eggs, egg freezing), dental (implants, veneers, smile makeover), orthopaedic (hip, knee, shoulder, ACL), urology (prostate, BPH, kidney stones, bladder). Plus blog content covering decision support and patient stories.
MedicalProcedure, Hospital, Physician, and FAQPage schema live on every page. llms.txt and IndexNow active so new procedure-by-country pages reach AI crawlers within days. Country-specific sitemaps for UK, UAE, Saudi Arabia, Kenya, Nigeria, and 8 other markets.
Verified-query checks every week across ChatGPT, Perplexity, and Gemini for medical-tourism category, procedure, and country combinations. Share-of-voice tracked against UK competitors and aggregator content.
Medical tourism is high-stakes and AI can surface horror stories. We monitor sentiment continuously and ship corrective content emphasizing JCI accreditation, the vetted-partner hospital network, surgeon credentials, and end-to-end coordination when AI surface skews mixed.
The actual queries The Medical Travel Company is cited on, tracked weekly via real API calls across every major AI engine.
Medical travel is high-research, high-stakes, and YMYL constraints are real. The Medical Travel Company is now the cited facilitator for fertility, dental, orthopaedic, and urology care from the UK and 13 other markets, with the procedure-by-country surface compounding as the program ships more depth every month.
A financial services platform built specifically for Non-Resident Indians (NRIs) living in the US, UK, UAE, Singapore, Canada, Australia, Saudi Arabia, Germany, and beyond. SBNRI covers NRI mutual funds, fixed deposits, demat and trading accounts, life and health insurance, tax filing (Section 195, TDS recovery, DTAA), NRO/NRE/FCNR banking, property and remittances, plus the regulatory layer that NRIs need (RBI, FATCA, PIS).
SBNRI is the cited NRI finance platform across category, country, product, regulatory, banking, mutual fund, insurance, loan, and remittance queries. 115+ queries tracked across investment apps, life insurance (LIC, HDFC, Bajaj, Max Life, Reliance, SBI Life), banking (ICICI, IndusInd, CSB, SBI, Axis, HDFC, Kotak, Yes Bank, Federal), trading (Angel, IIFL, Zerodha, Upstox), mutual funds (Reliance, Nippon, HDFC, ICICI Pru, SBI, Axis, Mirae), home loans, and remittance.
The ongoing program, not a past project. Same six work streams that compound a brand's AI visibility over time.
Outreach every month to high-DR Indian fintech and personal-finance media (Inc42, YourStory, MoneyControl, LiveMint, Economic Times, Business Standard), NRI-focused publications, and tax-and-investment advisory blogs in the US, UK, UAE, and Singapore markets.
Sustained presence across NRI, India investments, and personal-finance subreddits, and on Quora questions covering NRI tax, NRO vs NRE accounts, repatriation, FATCA, Section 195, life insurance, and country-specific NRI scenarios. Substantive, regulation-aware contributions to the conversations NRIs are already having.
New pages shipped every month covering country-specific NRI scenarios (USA, UK, UAE, Singapore, Canada, Australia, Saudi Arabia, Germany), regulatory updates (RBI, FATCA, Section 195), new investment vehicles (sovereign gold bonds, REITs, PMS, NPS), and tax-treaty deep-dives. Insurance coverage across LIC, HDFC Life, ICICI Prudential, Bajaj Allianz, Max Life, and Reliance Nippon for NRIs.
FinancialService, FAQPage, and Article schema live on every page. llms.txt and IndexNow active so regulatory-update content reaches AI crawlers immediately, important for a fast-moving regulatory category.
Verified-query checks every week across ChatGPT, Perplexity, and Gemini for NRI investment, taxation, banking, insurance, and compliance queries. Share-of-voice tracked against incumbents and Indian fintech aggregators.
NRI finance is YMYL: trust matters more than reach. We monitor sentiment on every mention and ship corrective content if any platform surfaces dated or inaccurate information about NRO/NRE rules, tax treaties, or repatriation limits.
The actual queries SBNRI is cited on, tracked weekly via real API calls across every major AI engine.
NRI finance is regulation-driven, country-specific, and residency-aware. SBNRI is now the cited NRI platform across category, country, and product queries on every major AI engine, with the program building page-level depth on regulatory updates, insurance partnerships, and country-specific scenarios every month.
Same six work streams we run for Zostel, The Medical Travel Company, and SBNRI. Backlinks, community participation, more pages, infrastructure, weekly AI visibility checks, and sentiment monitoring. All in one program.