Software buyers no longer scroll Google for "best CRM" or "alternatives to Salesforce". They ask ChatGPT and Perplexity. AI shortlists 3 to 5 tools, and the buyer evaluates only those. G2 and Capterra still appear in AI answers, but the real winners are vendors who own the comparison surface directly. We build the comparison, alternative, integration, and use-case content that turns your SaaS into the default shortlist answer.
Who we work with
- Vertical SaaS
- Horizontal SaaS
- Developer tools and infrastructure
- AI and ML platforms
- Marketing and sales tech
- HR and finance tech
- Vertical fintech SaaS
What goes wrong without an AI visibility program
G2 and Capterra dominate AI shortlists
Ask ChatGPT for the best [category] tool and you'll get a G2-style list. Most vendors are absent from the answer entirely, or appear only as a footnote.
Feature pages don't get cited
Your feature pages and pricing pages are written for buyers already on your site. AI doesn't cite them because they don't explain the decision a buyer is actually making.
Trust signals are invisible to AI
Logos, customer counts, integrations, certifications. All present in your design, all invisible to AI assistants because they live in images, carousels, and JavaScript.
Roadmap moves faster than content
You ship a feature this quarter and nothing on your site reflects it. AI is still telling buyers about the product you had a year ago.
How GrowthManager runs the playbook
Comparison and alternative pages
"You vs [Competitor]", "Alternatives to [Competitor]", "[Tool] vs [Tool] for [use case]". The exact content AI cites when shortlisting, and we own it on your domain.
Use case and persona pages
Pages per persona (CFO, RevOps lead, Head of Platform), per use case, per industry. AI matches buyer queries to use case pages far better than to generic feature pages.
Integration and ecosystem pages
Pages per integration ("[Tool] + Salesforce", "[Tool] + Snowflake") that capture the longtail of buyers searching for tools that fit their existing stack.
Continuous product-to-content sync
Every roadmap release triggers a content update on the relevant pages, so AI assistants always describe the product you actually ship, not the one you shipped a year ago.
Everything included, every month, for b2b saas
For B2B SaaS, the engine owns the comparison and shortlist surface AI assistants reach for. Comparison and alternative pages, use case and persona pages, integration pages, feature deep-dives, plus everything below shipped every month, with continuous product-to-content sync as you ship.
- 01
100 Pages
researched, written, and published every month - 02
200 Backlink Outreaches
real links from high-DR domains, every month - 03
100 AI Queries
tracked weekly across every major AI engine - 04
Reddit + Quora
community presence, plus LinkedIn, X, and YouTube - 05
Full Infrastructure
schema, JSON-LD, llms.txt, IndexNow on every page - 06
Keyword Research
volume, difficulty, CPC, plus content gap detection - 07
Brand RAG
AI that learns your business, custom CMS integration - 08
1:1 Account Executive
a human running the playbook for you
Your first 90 days
We run the same launch sequence for every b2b saas client. Setup ships in Month 1; the engine is at full output by Month 2; authority and distribution compound by Month 3.
Setup and product intake
- Discovery with your PM, marketing, and DevRel leadership
- Product feature map, competitive map, integration list ingestion
- Category and competitor query baseline across all AI platforms
- Roadmap-sync workflow with your PM team
- First batch of 5 to 10 comparison and use-case pages live
- Lead capture and CRM integration
Comparison and use-case ramp
- Full monthly content cadence active across comparisons, use cases, personas
- "You vs [Competitor]" pages live for your top 5 competitors
- Integration pages live for your top-volume ecosystem integrations
- Persona and industry framing live for your top-revenue segments
- First weekly visibility report on category and shortlist queries
- Roadmap-triggered update cycle running smoothly
Authority and pipeline
- Full competitor share-of-voice tracking live (Professional plan)
- Backlink and community-presence distribution active (Professional plan)
- International expansion content tracks live where relevant (Professional plan)
- First 90-day readout: pipeline sourced via AI, queries won, G2/Capterra delta
- Pricing-adjacent and ROI content live based on closed-won analysis
- Roadmap for Months 4 to 12 aligned with product launches and growth strategy
Pricing for b2b saas
Same two plans we offer everyone, with bullets framed to what we actually deliver for b2b saas. One-time setup in Month 1, then ongoing monthly.
- 30 SaaS pages a month: comparisons, alternatives, use cases, personas, integrations
- 30 AI queries tracked across ChatGPT, Perplexity, Gemini, Claude, Grok, Meta AI
- Full schema, JSON-LD, llms.txt, IndexNow on every page
- Ongoing keyword research and content gap detection
- Brand RAG, custom page templates, custom CMS integration
- White-labeled hosting on your domain
- "You vs [Competitor]" pages live across your competitive set
- Roadmap-triggered content updates as you ship features
- Lead capture configured to your sales workflow (HubSpot, Salesforce, custom)
- Dedicated account executive who runs technical intake with your PM and DevRel team
- Monthly strategy call and weekly visibility report
- 100 SaaS pages a month at full comparison, use-case, and integration depth
- 200 backlink outreaches a month to high-DR tech media, podcasts, and community publications
- 100 AI queries tracked with G2/Capterra and competitor share-of-voice
- Reddit, Hacker News, Quora, and community-forum participation with verified accounts
- LinkedIn and X presence for executive, product, and DevRel visibility
- Full schema, JSON-LD, llms.txt, IndexNow on every page
- Keyword research, competitor keyword tracking, content gap detection
- Brand RAG, custom page templates, custom CMS integration
- Competitor intelligence: which AI queries your competitors are winning today
- Multilingual content tracks for international expansion on request
- Lead capture, CRM integration, and attribution on every page
- Dedicated account executive plus weekly visibility report and monthly product-marketing review
Sample AI queries we target
The actual prompts your buyers are typing into ChatGPT, Perplexity, Gemini, and Claude right now. Our content is built to be the citation that gets returned.
- “Best alternative to Salesforce for mid-market sales teams”
- “Notion vs Coda vs Airtable for product teams”
- “Best AI coding assistants for enterprise security teams”
- “ETL tools that integrate with Snowflake under $50k”
- “Customer support platforms for fintech”
- “Vertical SaaS for legal operations teams”
Common questions
Can you write technically-accurate content for dev tools?
Yes. We pair every dev-tools account with an executive who reads docs, runs the product, and works with your DevRel or PM team for accuracy review before anything ships.
Do you handle competitive content (X vs Y) without legal issues?
Yes. We benchmark competitors on public information, link only to their public docs, and follow comparison-content best practices. Your legal team signs off on the template, then we run it at scale.
How do you stay current with our product roadmap?
Standing monthly sync with your PM team, plus a release-triggered update workflow. Anything that ships on the roadmap gets reflected on the relevant content within the next content cycle.
Can you produce content in multiple languages?
Yes. We run parallel tracks for English, plus Spanish, French, German, Portuguese, and Japanese when needed, with native-grade copy reviewed by a human executive.
Ready to run the b2b saas playbook?
We onboard a small number of b2b saas clients each quarter. If you want the full picture, book a strategy call.
Book a strategy call