Add any competitor with their website URL, then click 'Intel' to see their full SEO profile. The system uses DataForSEO to pull their top ranked keywords (with search volume) and their backlink sources (with domain rank). This tells you exactly what content to create and which sites to target for outreach.
Competitor intelligence connects to the AI visibility system. When you run visibility checks, competitors are tracked across all 4 AI platforms (ChatGPT, Perplexity, Gemini, Claude). You see mention counts, share of voice, and can identify queries where competitors appear but you do not.
The competitor data feeds directly into your keyword research and backlink strategy. If a competitor ranks for a keyword you do not, that becomes a target. If a site links to them but not you, that becomes an outreach opportunity.