01
The price
$39/mo is the way in, $79/mo is the tier that works.
Basic covers 10,000 search results per row, unlimited data exports, unlimited domain overview pages, unlimited sales leads and contacts.
Published tiers top out at $299/mo.
SpyFu.
Competitor SEO and PPC research tool.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
Keyword and ad data is noticeably less complete in niche or non-US markets, with reviewers citing missing ads they know competitors are running.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: years of competitor adwords data, including ad copy and budget estimates, is the deepest historical ppc archive of any tool in this price range..
03
The verdict
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: keyword and ad data is noticeably less complete in niche or non-us markets, with reviewers citing missing ads they know competitors are running..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: Small budget, in-house teamSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Basic$39/moDrops to $29/mo on annual billing (25% discount) | Professional$79/moDrops to $58/mo on annual billing | Team$299/moDrops to $199/mo on annual billing |
|---|---|---|---|
| 1 | 10,000 search results per row | 50,000 search results per row | Higher result limits across reports |
| 2 | Unlimited data exports | Unlimited data exports and domain overviews | Five user logins included |
| 3 | Unlimited domain overview pages | API access | Full API access |
| 4 | Unlimited sales leads and contacts | Custom branded reporting | Custom branded reports |
| 5 | Up to 6 months of historical PPC and SEO data | Up to 10 years of historical data | Priority phone and chat support |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesYears of competitor AdWords data, including ad copy and budget estimates, is the deepest historical PPC archive of any tool in this price range.
Reviewers consistently call out affordability versus Semrush and Ahrefs, with the Basic plan starting at $39/mo.
Unlimited domain overviews and data exports across all plans, which is unusual versus competitors who throttle exports.
Kombat feature visualizes the keyword overlap between three competitors in a single venn-style chart that reviewers find useful for client decks.
Complaints
6 themesKeyword and ad data is noticeably less complete in niche or non-US markets, with reviewers citing missing ads they know competitors are running.
Backlink data is thin compared to Ahrefs or Semrush, so most users still need a second tool for link analysis.
No real-time rank tracking; reviewers note the SEO rank data lags days behind actual SERP movements.
Multiple Capterra and Trustpilot complaints about unauthorized auto-renewal charges and slow support response on billing issues.
Ratings: 4.6/5 on g2 (513 reviews) · 4.5/5 on capterra (145 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
04
What it does
Kombat
Side-by-side keyword overlap analysis across three competitor domains in a venn diagram.
PPC Ad History
Up to 10 years of historical ad copy, ad position, and estimated spend for any domain on Google Ads.
SEO Keyword Research
Organic ranking data with difficulty, monthly volume, and SERP overview.
Sales Leads
Surfaces company names and contact info for advertisers bidding on a keyword, used as a prospecting list.
Backlink Tracker
Discovers competitor backlinks and tracks the strongest outreach targets, lighter than Ahrefs but included in every plan.
Custom Branded Reports
White-label PDF reporting for agencies to send to clients.
05
Integrations
Google AdsGoogle AnalyticsGoogle Search ConsoleZapierSpyFu API
06
The actual decision
We sell one of these twoPath A
Buy SpyFu
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is SpyFu?
Competitor SEO and PPC research tool.
How much does SpyFu cost?
SpyFu starts at $39/mo per month, across 3 published tiers. Pricing checked 7 June 2026.
Does SpyFu have a free trial?
No free tier or trial is published for SpyFu.
What do users complain about in SpyFu?
The most frequently raised issue is: Keyword and ad data is noticeably less complete in niche or non-US markets, with reviewers citing missing ads they know competitors are running.
Should I buy SpyFu or hire a managed service?
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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