All-in-one SEO platform with keyword tracking and AI Search visibility reports.
$50/mo is the way in, $100/mo is the tier that works.
Individual covers 5 projects, 100 daily searches, 10,000 monthly position checks, core seo tools (keyword research, site analysis, rank tracking, site audit, backlink analysis).
Published tiers top out at $410/mo.
Customer support is widely criticized for 24+ hour response times, unresolved tickets, and no live agent option.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: lowest entry pricing of any all-in-one seo platform, with the individual plan at $50/mo making it accessible to freelancers and small businesses where ahrefs and semrush start at $129+..
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: customer support is widely criticized for 24+ hour response times, unresolved tickets, and no live agent option..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
| Included | Individual$50/mosave up to 27% with annual billing | Team$100/mosave up to 27% with annual billing | Team x2$169/mosave up to 27% with annual billing | Agency$410/mosave up to 27% with annual billing |
|---|---|---|---|---|
| 1 | 5 projects | Unlimited projects | Unlimited projects | Unlimited projects |
| 2 | 100 daily searches | 500 daily searches | 1,000 daily searches | 5,000 daily searches |
| 3 | 10,000 monthly position checks | 50,000 monthly position checks | 100,000 monthly position checks | 500,000 monthly position checks |
| 4 | Core SEO tools (keyword research, site analysis, rank tracking, site audit, backlink analysis) | API access | 300,000 pages auditable monthly | 1.5M pages auditable monthly |
| 5 | · | ChatGPT and Claude MCP integration | All Team plan features | White-label reports |
| 6 | · | AI tools, batch analysis, and scheduled reports | · | Phone support |
Lowest entry pricing of any all-in-one SEO platform, with the Individual plan at $50/mo making it accessible to freelancers and small businesses where Ahrefs and Semrush start at $129+.
Site audit tool categorizes issues by priority with clear remediation steps, which reviewers consistently call out as genuinely useful.
Custom GPT in ChatGPT and a native MCP server lets users query live Serpstat data from Claude, ChatGPT, or Gemini in plain language.
AI Overview visibility report lets teams audit how a domain appears in Google AI Overviews and uncover traffic gaps, a feature most legacy SEO tools still lack.
Customer support is widely criticized for 24+ hour response times, unresolved tickets, and no live agent option.
Reviewers report data accuracy issues, especially in keyword volume and backlink data compared to Ahrefs or Semrush.
UI feels dated and slower than competitors, with reviewers noting a clunky experience when navigating between tools.
Limited feature development in recent years, with many core tools unchanged and missing AI-based improvements that competitors have shipped.
Ratings: 4.6/5 on g2 (463 reviews) · 4.7/5 on capterra (169 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
Keyword Research
Search volume, difficulty, CPC, SERP analysis, and clustering across 230+ Google databases.
Rank Tracking
Daily position monitoring with up to 500,000 checks/month on the Agency plan.
Site Audit
Technical SEO crawler with prioritized issue categories and remediation recommendations.
Backlink Analysis
Backlink profile audit, anchor distribution, and competitor link gap discovery.
AI Overview Tracking
Monitors domain visibility in Google AI Overviews and identifies traffic gaps to AI-generated answers.
MCP Server
Native Model Context Protocol server lets Claude, ChatGPT, Gemini, and Cursor query Serpstat data in plain language.
Buy Serpstat
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
All-in-one SEO platform with keyword tracking and AI Search visibility reports.
Serpstat starts at $50/mo per month, across 4 published tiers. Pricing checked 7 June 2026.
No free tier or trial is published for Serpstat.
The most frequently raised issue is: Customer support is widely criticized for 24+ hour response times, unresolved tickets, and no live agent option.
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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