01
The price
Custom (up to $500K+/yr) is the way in, Custom (up to $500K+/yr) is the tier that works.
Annual License covers unlimited user seats, custom keyword and page limits, all 3 product modules: intelligence, creator, monitoring, 3-week free trial.
Published tiers top out at Custom (up to $500K+/yr).
02
The complaint
Pricing is opaque and enterprise-only, with deals starting around $27K/yr making it a non-starter for mid-market budgets.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: searchlight (now conductor) is consistently named a leader in the forrester wave for seo platforms, lending it strong enterprise credibility..
03
The verdict
A serious tool that still expects someone in-house to act on it.
The most frequently raised complaint: pricing is opaque and enterprise-only, with deals starting around $27k/yr making it a non-starter for mid-market budgets..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: In-house team to run itSkip: Nobody to act on it