AI customer experience platform that monitors and optimizes brand presence in generative AI responses; acquired by Sitecore for $225M in June 2026.
$300/mo is the way in, $700/mo is the tier that works.
Starter covers 350 prompts tracked, 3 personas, monitoring across chatgpt, claude, gemini, perplexity, copilot, citation and mention analytics.
The top tier is quoted by sales, so there is no published ceiling.
Entry price of $300/mo with only 350 prompts is steep for small brands tracking many query themes.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: coverage across five ai surfaces (chatgpt, claude, gemini, perplexity, copilot) is broader than most geo tools in the category..
A serious tool that still expects someone in-house to act on it.
The most frequently raised complaint: entry price of $300/mo with only 350 prompts is steep for small brands tracking many query themes..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
| Included | Starter$300/mo | Growth$700/mo | Pro$1,200/mo | EnterpriseCustom |
|---|---|---|---|---|
| 1 | 350 prompts tracked | Higher prompt volume | Expanded prompts and personas | Multi-site and multi-region deployment |
| 2 | 3 personas | Multiple personas | Agent Experience Platform (AXP) delivery | Role-based access control |
| 3 | Monitoring across ChatGPT, Claude, Gemini, Perplexity, Copilot | Competitor benchmarking | Crawl error detection | Data API |
| 4 | Citation and mention analytics | Content gap recommendations | Optimization recommendations | SOC 2 Type II controls |
| 5 | GA4 integration | AI traffic insights | Advanced reporting | Dedicated success manager |
Coverage across five AI surfaces (ChatGPT, Claude, Gemini, Perplexity, Copilot) is broader than most GEO tools in the category.
GA4 integration is repeatedly called out by G2 reviewers as letting them tie AI visibility to actual referral traffic.
Agent Experience Platform (AXP) ships machine-readable page versions for LLM crawlers without disturbing the human UX.
Support team responsiveness is a recurring theme in 5-star G2 reviews.
Entry price of $300/mo with only 350 prompts is steep for small brands tracking many query themes.
Category is new, so reviewers note the methodology for scoring AI mentions is still maturing across vendors.
Pricing is gated and tier-jumps are large ($300 to $700 to $1,200) with little granular middle ground.
Does not own the broader SEO workflow (keywords, backlinks, technical audit), so it sits alongside Semrush or Ahrefs rather than replacing them.
Ratings: 4.6/5 on g2 (50 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
AI Search Monitoring
Tracks brand mentions, citations, and sentiment across ChatGPT, Claude, Gemini, Perplexity, and Copilot.
Prompt Analytics
Tracks ranking trends per prompt and per persona over time with competitor side-by-side comparison.
Agent Experience Platform (AXP)
Serves a separate machine-readable version of pages so LLM crawlers parse them more reliably.
Citation Analysis
Identifies which sources the AI is citing and flags missing or incorrect attributions.
Crawl Error Detection
Spots issues that prevent LLM crawlers from accessing or interpreting your pages.
AI Traffic Insights
Connects AI mentions to actual referral sessions via GA4 to quantify revenue impact.
AI platforms tracked
Buy Scrunch
Right when in-house team to run it. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
AI customer experience platform that monitors and optimizes brand presence in generative AI responses; acquired by Sitecore for $225M in June 2026.
Scrunch starts at $300/mo per month, across 4 published tiers. Pricing checked 7 June 2026.
No free tier or trial is published for Scrunch.
The most frequently raised issue is: Entry price of $300/mo with only 350 prompts is steep for small brands tracking many query themes.
A serious tool that still expects someone in-house to act on it. Buy the tool if in-house team to run it. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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