01
The price
$49/mo is the way in, $109/mo is the tier that works.
Small Biz covers 2 domains or campaigns, 2 users, 1,500 position checks, automated client reports.
Published tiers top out at $479/mo.
Raven Tools.
Agency-focused SEO reporting and white-label dashboard.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
Reviewers report that the platform feels neglected since the 2017 TapClicks acquisition, with slow feature releases and slow page loads.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: single sign-on pulls client google analytics, search console, and google ads into one dashboard, which agencies repeatedly call out as the main reason they stay..
03
The verdict
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: reviewers report that the platform feels neglected since the 2017 tapclicks acquisition, with slow feature releases and slow page loads..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: Small budget, in-house teamSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Small Biz$49/moannual saves up to 30% | Start$109/moannual saves up to 30% | Grow$199/moannual saves up to 30% | Thrive$299/moannual saves up to 30% | Lead$479/moannual saves up to 30% |
|---|---|---|---|---|---|
| 1 | 2 domains or campaigns | 20 domains or campaigns | 80 domains or campaigns | 160 domains or campaigns | 320 domains or campaigns |
| 2 | 2 users | 4 users | 8 users | 20 users | 40 users |
| 3 | 1,500 position checks | 15,000 position checks | 20,000 position checks | 25,000 position checks | 30,000 position checks |
| 4 | Automated client reports | Rank tracking across Google, Yahoo, Bing, Yandex, Baidu | Competitor research tools | Full WYSIWYG report builder | Priority support |
| 5 | Backlink explorer access | Mobile and local zip-code tracking | Unlimited keyword research | Moz and Majestic backlink data included | · |
| 6 | Website audits | · | · | · | · |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesSingle sign-on pulls client Google Analytics, Search Console, and Google Ads into one dashboard, which agencies repeatedly call out as the main reason they stay.
Moz and Majestic backlink data are bundled into every plan, so agencies do not need separate $99+/mo Moz or Majestic subscriptions.
WYSIWYG drag-and-drop report builder lets agencies ship branded client reports without designers or custom templates.
Site auditor checks 17+ technical error types on desktop and mobile and surfaces them in plain-English fix instructions.
Complaints
6 themesReviewers report that the platform feels neglected since the 2017 TapClicks acquisition, with slow feature releases and slow page loads.
The site audit tool and the content-to-WordPress publishing tool are repeatedly called weak or broken in recent G2 and Capterra reviews.
Data depth is shallower than Semrush or Ahrefs, so agencies still need a primary SEO tool alongside Raven.
The UI is described as outdated and harder to navigate than newer tools like Search Atlas or SE Ranking.
Ratings: 4.2/5 on g2 (154 reviews) · 4.4/5 on capterra (122 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
04
What it does
Marketing Reports
Drag-and-drop report builder with 30+ data modules covering SEO, PPC, social, and analytics.
Site Auditor
Crawls sites and flags 17+ technical SEO error categories on desktop and mobile.
Rank Tracker
Daily, weekly, or monthly position tracking across Google, Bing, Yahoo, Yandex, and Baidu.
Backlink Explorer
Majestic-powered backlink research with up to 50,000 backlinks per URL.
Research Central
Combined keyword and competitor research powered by Moz, Majestic, IBM Watson, and Google data.
Link Manager
Tracks link building outreach status across contacts, campaigns, and deliverables.
05
Integrations
Google AnalyticsGoogle Search ConsoleGoogle AdsGoogle Data StudioMozMajesticFacebook AdsMicrosoft AdvertisingWordPressTwitterInstagramLinkedIn
06
The actual decision
We sell one of these twoPath A
Buy Raven Tools
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is Raven Tools?
Agency-focused SEO reporting and white-label dashboard.
How much does Raven Tools cost?
Raven Tools starts at $49/mo per month, across 5 published tiers. Pricing checked 7 June 2026.
Does Raven Tools have a free trial?
No free tier or trial is published for Raven Tools.
What do users complain about in Raven Tools?
The most frequently raised issue is: Reviewers report that the platform feels neglected since the 2017 TapClicks acquisition, with slow feature releases and slow page loads.
Should I buy Raven Tools or hire a managed service?
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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