01
The price
$39/mo is the way in, $79/mo is the tier that works.
Starter covers 1 campaign, basic keyword research, site crawl with limited pages, limited rank tracking.
Published tiers top out at $239/mo.
Moz.
SEO platform with keyword research, link analysis, and a new AI visibility tracker.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: domain authority is the seo industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category..
03
The verdict
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: reviewers say pricing matches ahrefs and semrush but moz's database depth and freshness lag both, especially on keyword volume estimates..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: Small budget, in-house teamSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Starter$39/moAnnual saves 20%, 7-day free trial with full Medium access | Standard$79/moAnnual saves 20% | Medium$143/moAnnual saves 20% | Large$239/moAnnual saves 20% |
|---|---|---|---|---|
| 1 | 1 campaign | 3 campaigns | 10 campaigns | 25 campaigns |
| 2 | Basic keyword research | Keyword Explorer with monthly query limit | Higher keyword query limits | Highest keyword research limits |
| 3 | Site Crawl with limited pages | Site Crawl up to 100K pages | Site Crawl up to 500K pages | Site Crawl up to 2M pages |
| 4 | Limited rank tracking | Page Optimization Suggestions | On-page grader | Higher rank tracking limits |
| 5 | Single user | Custom reports | Branded PDF reports | Priority support |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesDomain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
Moz Academy and the free MozBar Chrome extension drive deep brand trust that Ahrefs and Semrush spend millions to match.
Capterra rating sits at 4.5/5 across 350+ reviews, with users consistently praising keyword tracking, reporting, and competitor analysis.
Page Optimization Suggestions tool gives actionable on-page recommendations that are friendlier to non-SEO teams than Ahrefs Site Audit.
Complaints
6 themesReviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
Additional user seats cost $49/mo each on every plan, which agencies call a hidden cost compared to Ahrefs' bundled seats.
Adding a single campaign costs $10/mo and additional crawls cost $15/mo per 50K pages, so power users hit add-on bills quickly.
UX is described as dated and harder to navigate than Ahrefs or Semrush, particularly on Site Crawl and Page Grader screens.
Ratings: 4.3/5 on g2 (569 reviews) · 4.5/5 on capterra (350 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
04
What it does
Domain Authority
Proprietary 0-100 score predicting a domain's likelihood of ranking, used as a benchmark across the SEO industry.
Keyword Explorer
Search volume, difficulty, organic CTR, and SERP analysis for keyword research and prioritization.
Site Crawl
Cloud crawler that audits technical SEO issues and tracks them over time across campaigns.
Rank Tracker
Daily and weekly position tracking across desktop and mobile, with STAT-powered enterprise tracking on higher tiers.
Link Explorer
Backlink index for prospecting, lost-link recovery, and competitor link gap analysis.
MozBar
Free Chrome extension surfacing DA, PA, link metrics, and on-page elements while browsing the web.
05
Integrations
Google Search ConsoleGoogle AnalyticsWordPressHubSpotShopifyZapierSlackMozBar Chrome ExtensionMozscape API
06
The actual decision
We sell one of these twoPath A
Buy Moz
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is Moz?
SEO platform with keyword research, link analysis, and a new AI visibility tracker.
How much does Moz cost?
Moz starts at $39/mo per month, across 4 published tiers. Pricing checked 7 June 2026.
Does Moz have a free trial?
No free tier or trial is published for Moz.
What do users complain about in Moz?
The most frequently raised issue is: Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
Should I buy Moz or hire a managed service?
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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