01
The price
€99/mo is the way in, €299/mo is the tier that works.
Focus covers 1,000 mentions per month, 1 topic, unlimited users, unlimited keywords.
The top tier is quoted by sales, so there is no published ceiling.
Mediatoolkit.
Real-time media monitoring across web, social, blogs, and forums.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
Does not monitor print, radio, or TV, only online and social sources
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: tracks 100+ million online sources across any language and location in real time.
03
The verdict
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: does not monitor print, radio, or tv, only online and social sources.
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: Small budget, in-house teamSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Focus€99/moYearly billing €990/yr (2 months free); 5-day free trial, no credit card required | Expand€299/moYearly billing €2,990/yr (2 months free) | Command€499/moYearly billing €4,990/yr (2 months free) | CustomCustomTailored to organization needs, sales contact required |
|---|---|---|---|---|
| 1 | 1,000 mentions per month | 5,000 mentions per month | 10,000 mentions per month | Custom mention volume |
| 2 | 1 topic | 5 topics | 10 topics | Custom topic count |
| 3 | Unlimited users | Unlimited users and keywords | Unlimited users and keywords | Enterprise SLA |
| 4 | Unlimited keywords | All AI features | Advanced reports | Dedicated success manager |
| 5 | All AI features | Synthia AI assistant | Priority support | · |
| 6 | Real-time updates | Sentiment analysis | · | · |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesTracks 100+ million online sources across any language and location in real time
Synthia AI assistant summarizes monitored topics and recommends actions, faster than manually scanning mentions
Sentiment analysis is accurate enough that reviewers cite it as a buying reason
Unlimited users on every paid tier, no per-seat upsell
Complaints
6 themesDoes not monitor print, radio, or TV, only online and social sources
Facebook data and alerts only appear in reports, not in real-time alert streams
Entry tier at €99/mo limited to 1,000 mentions, small for most brand monitoring use cases
Pricing in EUR only on the public site, US buyers face FX conversion uncertainty
04
What it does
Real-time Media Monitoring
Tracks brand and keyword mentions across 100M+ online sources globally
Synthia AI Assistant
Auto-summarizes monitored topics and recommends next actions
Sentiment Analysis
AI-driven positive, neutral, and negative classification on every mention
Custom Alerts
Real-time email, Slack, or Teams alerts when keywords are mentioned
Reports
Advanced reporting with share of voice, sentiment trends, and influencer breakdowns
Multi-language Support
Monitors mentions in any language across any location
05
Coverage and integrations
AI platforms tracked
WebNewsBlogsX (Twitter)FacebookInstagramYouTubeTikTokRedditForums
SlackMicrosoft TeamsZapierBufferMediatoolkit API
06
The actual decision
We sell one of these twoPath A
Buy Mediatoolkit
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is Mediatoolkit?
Real-time media monitoring across web, social, blogs, and forums.
How much does Mediatoolkit cost?
Mediatoolkit starts at €99/mo per month, across 4 published tiers. Pricing checked 7 June 2026.
Does Mediatoolkit have a free trial?
No free tier or trial is published for Mediatoolkit.
What do users complain about in Mediatoolkit?
The most frequently raised issue is: Does not monitor print, radio, or TV, only online and social sources
Should I buy Mediatoolkit or hire a managed service?
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
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