Enterprise website intelligence platform (formerly DeepCrawl).
No published price. Every plan starts with a sales call.
Custom (modular) covers lumar analyze, monitor, protect and impact apps available individually, technical seo, geo/aeo, site speed, accessibility and custom analytics metrics, pricing scales with url volume crawled (estimated $2,667/mo for 5m urls), professional services and enterprise support.
Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
7 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: handles very large sites (millions of urls) where desktop crawlers like screaming frog hit resource limits.
Sales led, so the price depends on the conversation.
The most frequently raised complaint: pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors.
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
| Included | Custom (modular)Customannual |
|---|---|
| 1 | Lumar Analyze, Monitor, Protect and Impact apps available individually |
| 2 | Technical SEO, GEO/AEO, site speed, accessibility and custom analytics metrics |
| 3 | Pricing scales with URL volume crawled (estimated $2,667/mo for 5M URLs) |
| 4 | Professional services and enterprise support |
Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
Renders JavaScript pages to capture client-side content, critical for modern stacks
Protect app runs SEO QA in CI/CD pipelines to catch noindex or blocked resource regressions before launch
Visual dashboards are clearer than Excel exports from competing crawlers and prioritize fixes by impact
Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
Steep learning curve, the UI is described as overwhelming and very technical for non-SEO users
No competitor data inside the product, you cannot benchmark against rival domains
Crawls can be slow on very large sites because of the depth of analysis
Ratings: 4.6/5 on g2 (101 reviews) · 4.3/5 on capterra (12 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
Analyze
Crawls websites at scale with 250+ built-in reports plus custom data extraction
Monitor
Continuous tracking across multiple domains with customizable dashboards and threshold alerts
Protect
Automated SEO QA tests wired into CI/CD pipelines, catches regressions pre-launch
Impact
Stakeholder reporting with industry benchmarking and commercial impact prioritization
GEO/AEO metrics
Tracks how AI search engines surface and cite your site
WCAG 2.2 accessibility audits
Levels A, AA and AAA compliance checking integrated into the crawl
Buy Lumar
Right when in-house team to run it. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
Enterprise website intelligence platform (formerly DeepCrawl).
Lumar does not publish list pricing; plans are quoted on request. Checked 7 June 2026.
No free tier or trial is published for Lumar.
The most frequently raised issue is: Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
Sales led, so the price depends on the conversation. Buy the tool if in-house team to run it. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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