Social media management platform with scheduling, listening, and analytics.
$99/mo is the way in, $249/mo is the tier that works.
Standard covers 1 user, up to 10 social accounts, unlimited scheduling, ai assistant for captions and ideas, canva and adobe express templates.
The top tier is quoted by sales, so there is no published ceiling.
Per-user pricing makes the platform expensive for agencies, $99 per seat per month adds up fast
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: single dashboard scheduling across facebook, instagram, tiktok, linkedin, x, youtube, pinterest, threads, and whatsapp saves time for multi-channel teams.
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: per-user pricing makes the platform expensive for agencies, $99 per seat per month adds up fast.
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
| Included | Standard$99/moannual | Advanced$249/moannual | EnterpriseCustom |
|---|---|---|---|
| 1 | 1 user, up to 10 social accounts | Up to 3 users, unlimited social accounts | Unlimited users and accounts |
| 2 | Unlimited scheduling | Customizable analytics reports | SSO and SCIM |
| 3 | AI assistant for captions and ideas | Saved replies and auto-routing | Employee advocacy |
| 4 | Canva and Adobe Express templates | Bulk scheduling up to 350 posts | Advanced listening via Talkwalker |
| 5 | Centralized inbox with DM automations | Benchmarking against 20 competitors | AI chatbot |
| 6 | Sentiment analysis | Extended mention search (30 days) | Review management |
| 7 | Competitive benchmarking against 5 competitors | · | Salesforce Service Cloud integration |
| 8 | · | · | Premier support |
Single dashboard scheduling across Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads, and WhatsApp saves time for multi-channel teams
Best-time-to-post recommendations driven by Hootsuite Analytics consistently called out for boosting engagement
Official Instagram and TikTok partner status means Reels, carousels, and video scheduling work without API hacks
Training resources and Hootsuite Academy widely regarded as the best free social media education library
Per-user pricing makes the platform expensive for agencies, $99 per seat per month adds up fast
Standard plan caps at 1 user and 10 accounts, agencies often need Advanced just to add a second strategist
UI feels clunky when switching between brand accounts, several reviewers cite navigation friction
Customer support is slow to reach a human, billing disputes have generated public complaints
Ratings: 4.2/5 on g2 (7223 reviews) · 4.4/5 on capterra (0 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
Multi-network scheduling
Publish and schedule across nine major social networks from one composer with bulk scheduling support
Hootsuite Analytics
Organic, paid, and competitor benchmarking reports integrate with Google Analytics and Adobe Analytics
Talkwalker social listening
Enterprise social listening with sentiment analysis acquired in 2024 for brand and crisis monitoring
AI content assistant
Generates captions, hashtags, and post ideas tuned to each network's voice
Centralized inbox
Reply to comments, mentions, and DMs across networks with auto-routing and saved replies
Employee advocacy
Enterprise feature that turns employees into brand amplifiers with vetted shareable content
Buy Hootsuite
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
Social media management platform with scheduling, listening, and analytics.
Hootsuite starts at $99/mo per month, across 3 published tiers. Pricing checked 7 June 2026.
No free tier or trial is published for Hootsuite.
The most frequently raised issue is: Per-user pricing makes the platform expensive for agencies, $99 per seat per month adds up fast
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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