01
The price
$49/mo is the way in, $129/mo is the tier that works.
Starter covers 1 site, 1 user seat, 10 ai articles per month, 50 audit pages per month, ai visibility tracking.
The top tier is quoted by sales, so there is no published ceiling.
Frase.
AI content optimization tool that helps you research, write, and outrank competitors.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: excellent content brief generation, agencies report saving 180 hours/month on research.
03
The verdict
A tracker priced to be tried rather than committed to.
The most frequently raised complaint: ai-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output.
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: Small budget, in-house teamSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Starter$49/moannual saves 20% ($470.40/yr) | Professional$129/moannual saves 20% ($1,238.40/yr) | Scale$299/moannual saves 20% ($2,870.40/yr) | EnterpriseCustomannual |
|---|---|---|---|---|
| 1 | 1 site, 1 user seat | 3 seats (+$29/seat) | 5 seats (+$29/seat) | SSO and SAML |
| 2 | 10 AI articles per month | 5 domains | 10 domains | White-label portal |
| 3 | 50 audit pages per month | 40 AI articles per month | 100 AI articles per month | Dedicated account manager |
| 4 | AI visibility tracking | 250 audit pages per month | 1,000 audit pages per month | Custom SLA |
| 5 | 7-day free trial | 5 brand voices | Multi-channel content creation | · |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesExcellent content brief generation, agencies report saving 180 hours/month on research
Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
Real-time SEO scoring with clear keyword and heading coverage targets
Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
Complaints
6 themesAI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
Most powerful features locked behind an SEO add-on that costs extra on lower tiers
Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
Ratings: 4.8/5 on g2 (500 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
04
What it does
SEO Content Optimization
Real-time scoring, keyword tracking, and competitive benchmarks while drafting
GEO Content Optimization
Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
SERP Research
Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
AI Search Tracking
Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
Content Atomization
Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
Programmatic SEO
Generates pages at scale from structured data sets
05
Integrations
WordPressWebflowSanityWixGoogle Search ConsoleGoogle DocsNotionSlackZapierMaken8nREST API
06
The actual decision
We sell one of these twoPath A
Buy Frase
Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is Frase?
AI content optimization tool that helps you research, write, and outrank competitors.
How much does Frase cost?
Frase starts at $49/mo per month, across 4 published tiers. Pricing checked 7 June 2026.
Does Frase have a free trial?
No free tier or trial is published for Frase.
What do users complain about in Frase?
The most frequently raised issue is: AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
Should I buy Frase or hire a managed service?
A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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