01
The price
Custom (typ. $1,000+/mo) is the way in, Custom (up to ~$12,500/mo) is the tier that works.
Professional covers designed for mid-market companies with a single brand, moderate keyword volume tracking, data cube x keyword research, copilot ai recommendations.
Published tiers top out at Custom (up to ~$12,500/mo).
02
The complaint
Pricing typically runs 3x what teams pay for alternatives like Semrush or Ahrefs, with contracts starting around $12K/year and climbing to $150K+.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: data cube keyword research holds 4+ billion data points and 10 years of historical serp data, giving enterprise teams a depth most competitors cannot match..
03
The verdict
A serious tool that still expects someone in-house to act on it.
The most frequently raised complaint: pricing typically runs 3x what teams pay for alternatives like semrush or ahrefs, with contracts starting around $12k/year and climbing to $150k+..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: In-house team to run itSkip: Nobody to act on it