Enterprise social listening and consumer intelligence platform (Cision).
No published price. Every plan starts with a sales call.
Consumer Intelligence covers twitter, reddit, and tumblr firehose access, 100m+ data sources, trillion+ historical conversation archive, iris ai sentiment and trend detection.
The top tier is quoted by sales, so there is no published ceiling.
Pricing of $800 to $15,000+/month puts it out of reach for SMB and growth-stage marketing teams.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: official twitter, reddit, and tumblr firehose access plus 100m+ sources for the deepest social data coverage in the market..
Sales led, so the price depends on the conversation.
The most frequently raised complaint: pricing of $800 to $15,000+/month puts it out of reach for smb and growth-stage marketing teams..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
| Included | Consumer IntelligenceCustomQuote-based; reported range $800 to $15,000/month | Social Media ManagementCustomQuote-based | Influencer MarketingCustomQuote-based |
|---|---|---|---|
| 1 | Twitter, Reddit, and Tumblr firehose access | Multi-channel publishing and scheduling | 30M+ creator database |
| 2 | 100M+ data sources | Inbox and engagement workflows | Campaign management and briefing |
| 3 | Trillion+ historical conversation archive | Salesforce Service Cloud integration | Influencer vetting and fraud detection |
| 4 | Iris AI sentiment and trend detection | Team approvals and governance | Payment and contract workflow |
| 5 | Custom dashboards and segmentation | Analytics and reporting | Performance and ROI reporting |
Official Twitter, Reddit, and Tumblr firehose access plus 100M+ sources for the deepest social data coverage in the market.
Trillion-conversation historical archive enables long-term trend analysis competitors cannot match.
Trusted by half of the Forbes 100 including Unilever, Delta, Monster, and GSK.
ISO 27001:2022 certified with GDPR-aligned program, SSO, and audit logging for enterprise governance.
Pricing of $800 to $15,000+/month puts it out of reach for SMB and growth-stage marketing teams.
Steep learning curve; only worth the investment for orgs with dedicated research analysts.
Data figures often do not reconcile with native platform analytics, undermining reporting trust.
Product roadmap lags faster competitors like Sprinklr and Talkwalker.
Ratings: 4.2/5 on g2 (1704 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
Consumer Intelligence
Social listening across 100M+ sources with firehose access to Twitter, Reddit, and Tumblr.
Iris AI
AI assistant that surfaces trends, summarizes mention volume, and writes briefs.
Social Media Management
Multi-channel publishing, inbox, and engagement workflows for enterprise teams.
Influencer Marketing
30M+ creator database with vetting, campaign, and payment workflows.
Historical Archive
Search across a trillion-conversation backlog for long-term trend analysis.
Audience Segmentation
Builds AI-driven audience clusters and surfaces panel-style consumer insights.
Buy Brandwatch
Right when in-house team to run it. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
Enterprise social listening and consumer intelligence platform (Cision).
Brandwatch does not publish list pricing; plans are quoted on request. Checked 7 June 2026.
No free tier or trial is published for Brandwatch.
The most frequently raised issue is: Pricing of $800 to $15,000+/month puts it out of reach for SMB and growth-stage marketing teams.
Sales led, so the price depends on the conversation. Buy the tool if in-house team to run it. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
Book a call →