01
The price
$199/mo is the way in, $299/mo is the tier that works.
Individual covers 3 keywords, 2,000 mentions per month, 1 user, 12-hour updates.
Published tiers top out at from $1,499/mo.
Brand24.
Online brand mention monitoring and social listening for SMBs.
01
Price, complaint, verdict
Read this if you read nothing else02
The complaint
Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
6 recurring complaints show up in public reviews, and 0 of them come up often.
Praise is just as consistent: plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one..
03
The verdict
A serious tool that still expects someone in-house to act on it.
The most frequently raised complaint: sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting..
It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.
Buy: In-house team to run itSkip: Nobody to act on it
02
Pricing matrix
Scroll sideways for all tiers| Included | Individual$199/moannual billing; $249/mo if billed monthly | Team$299/moannual billing; $349/mo if billed monthly | Pro$399/moannual billing; $499/mo if billed monthly | Business$599/moannual billing; $699/mo if billed monthly | Enterprisefrom $1,499/moCustom |
|---|---|---|---|---|---|
| 1 | 3 keywords | 7 keywords | 12 keywords | 25 keywords | Custom keywords and mentions |
| 2 | 2,000 mentions per month | 10,000 mentions per month | 40,000 mentions per month | 100,000 mentions per month | All AI features unlimited |
| 3 | 1 user | Unlimited users | Real-time updates | Unlimited AI Topics | Dedicated consulting |
| 4 | 12-hour updates | Hourly updates | Lightning Search | AI Insights (5 projects) | Real-time updates |
| 5 | AI Sentiment Analysis | Priority support | AI Insights and AI Topics (2 projects) | Advanced Reports and Client Success Lead | Priority support |
03
What reviewers say
Bars show how often it is raisedPraise
6 themesPlug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
AI Brand Assistant compiles weekly reports automatically so PR teams stop building decks manually.
Mention alerts hit Slack and email within minutes of a viral post going up.
Real-time updates on Pro and above catch breaking conversations before they become crises.
Complaints
6 themesSentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
Keyword limits are tight; Individual gives only 3 keywords and 2,000 mentions for $199/mo.
Cannot scope keywords with deeper context, so common terms pull in irrelevant noise.
No way to mark mentions as responded or track team engagement inside the tool.
Ratings: 4.6/5 on g2 (337 reviews) · 4.7/5 on capterra (236 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.
04
What it does
Mention Tracking
Monitors brand, competitor, and keyword mentions across social, news, blogs, podcasts, and reviews.
AI Sentiment Analysis
Classifies each mention as positive, negative, or neutral for reputation reporting.
AI Brand Assistant
Generates summary reports and answers natural-language questions about mention data.
AI Insights
Auto-detects emerging topics, trends, and anomalies in your mention stream.
Influencer Score
Ranks sources by reach to identify who is moving the conversation.
Storm Alerts
Notifies teams when mention volume spikes outside normal range, signaling potential crises.
05
Integrations
SlackMicrosoft TeamsZapierWebhooks
06
The actual decision
We sell one of these twoPath A
Buy Brand24
Right when in-house team to run it. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.
Path B
Hire someone to run it
Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.
07
Questions people ask
What is Brand24?
Online brand mention monitoring and social listening for SMBs.
How much does Brand24 cost?
Brand24 starts at $199/mo per month, across 5 published tiers. Pricing checked 7 June 2026.
Does Brand24 have a free trial?
No free tier or trial is published for Brand24.
What do users complain about in Brand24?
The most frequently raised issue is: Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
Should I buy Brand24 or hire a managed service?
A serious tool that still expects someone in-house to act on it. Buy the tool if in-house team to run it. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.
Not sure which path you are on?
Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.
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