Compare / Brand monitoringRecord 011 of 114Data checked Jun 2026
ProfileBrand monitoringNo free tier

Awario.

Web and social mention tracking with sentiment analysis.

01

Price, complaint, verdict

Read this if you read nothing else
01

The price

$29/mo is the way in, $89/mo is the tier that works.

Starter covers 3 topics to monitor, 30,000 new mentions/mo, 5,000 stored mentions per topic, 1 team member.

Published tiers top out at $249/mo.

02

The complaint

Reddit coverage picks up parent posts but misses comment-thread replies where most conversation happens.

6 recurring complaints show up in public reviews, and 0 of them come up often.

Praise is just as consistent: proprietary crawler hits 13b web pages daily and catches mentions outside the standard twitter and reddit apis..

03

The verdict

A tracker priced to be tried rather than committed to.

The most frequently raised complaint: reddit coverage picks up parent posts but misses comment-thread replies where most conversation happens..

It reports where you stand. Turning that into published pages and earned citations is still work somebody has to do.

Buy: Small budget, in-house teamSkip: Nobody to act on it
02

Pricing matrix

Scroll sideways for all tiers
List prices as published by Awario, checked 7 June 2026.
IncludedStarter$29/moannual billing; $49/mo if billed monthlyPro$89/moannual billing; $149/mo if billed monthlyEnterprise$249/moannual billing; $399/mo if billed monthly
13 topics to monitor15 topics to monitor100 topics to monitor
230,000 new mentions/mo300,000 new mentions/mo1,000,000 new mentions/mo
35,000 stored mentions per topic15,000 stored mentions per topic50,000 stored mentions per topic
41 team member10 team membersUnlimited team members
5Boolean searchAPI accessWhite-label reports and account manager
03

What reviewers say

Bars show how often it is raised

Praise

6 themes

Proprietary crawler hits 13B web pages daily and catches mentions outside the standard Twitter and Reddit APIs.

Pricing undercuts Brandwatch and Talkwalker by 5-10x for similar coverage of news, blogs, forums, and social.

Real-time alerts on Reddit, YouTube, and X surface mentions within minutes of being posted.

Boolean search operators give power users tight control over noise versus signal.

Complaints

6 themes

Reddit coverage picks up parent posts but misses comment-thread replies where most conversation happens.

Sentiment classifier misfires often enough that automated sentiment reports are not trusted.

Once mention cap is hit older data is purged, blocking long-term trend analysis.

No self-serve cancellation; users have to email support to end billing.

Ratings: 4.3/5 on g2 (0 reviews) · 4.4/5 on capterra (47 reviews). As recorded 7 June 2026; counts move, so check the source before quoting.

04

What it does

Multi-source monitoring

Tracks X, Facebook, Instagram, Reddit, YouTube, blogs, news, and the open web.

Boolean search

Combines AND, OR, NOT, and proximity operators to narrow noisy queries.

Sentiment analysis

Classifies each mention as positive, negative, or neutral for reputation tracking.

Influencer discovery

Ranks accounts by reach and engagement to find amplifiers in your niche.

White-label reports

Exports PDF reports with custom branding for agencies and resellers.

Awario Leads

Surfaces social posts asking for product recommendations in your category.

05

Integrations

SlackZapierGoogle SheetsRSSAwario API
06

The actual decision

We sell one of these two
Path A

Buy Awario

Right when small budget, in-house team. You get the measurement, and the work of turning it into published pages and earned citations stays with your team.

Path B

Hire someone to run it

Right when nobody to act on it. Disclosure: this is what we sell, which is a reason to read us critically. It is also why every figure here carries the date we checked it, and every judgement carries the quote it came from.

07

Questions people ask

What is Awario?

Web and social mention tracking with sentiment analysis.

How much does Awario cost?

Awario starts at $29/mo per month, across 3 published tiers. Pricing checked 7 June 2026.

Does Awario have a free trial?

No free tier or trial is published for Awario.

What do users complain about in Awario?

The most frequently raised issue is: Reddit coverage picks up parent posts but misses comment-thread replies where most conversation happens.

Should I buy Awario or hire a managed service?

A tracker priced to be tried rather than committed to. Buy the tool if small budget, in-house team. A managed service is the better fit when nobody in-house has hours each week to act on what it reports.

Not sure which path you are on?

Thirty minutes. We show you the buyer questions where an engine names a competitor instead of you, and say plainly whether a tool or a managed programme fits your situation.

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