Generative engine optimization

Choosing a GEO agency.

GEO, AEO, AI SEO: the labels vary, the job is one job. Get named by the generative engines your buyers ask. Here is how to hire for it without buying mystique.

Read this with the obvious in mind: we are an agency in this category, so this page is both a guide and a pitch. Every number on it carries its date and method, which is the standard we think you should hold anyone in this market to, including us.

The category

What GEO is, and is not.

Generative engine optimization is the practice of shaping how generative engines, ChatGPT, Perplexity, Gemini, Claude and Google's AI modes, describe and recommend a brand. It is the same discipline some agencies call AEO and others call AI SEO. Anyone selling them to you as separate services you need all three of is padding a proposal.

What is real underneath the label: engines assemble answers from sources they can read and trust. GEO work makes you one of those sources, on your own site through legibility and answer-shaped pages, and off it through the directories, reviews and publications the engines cite. Then it measures, on a fixed question set, how often the answer names you.

Before you hire anyone

What to actually evaluate.

Five checks that separate measured work from confident invoicing. Apply them to every candidate, including us.

01
A fixed, honest question setCoverage claims are only meaningful against a stable list of real buyer questions. An agency that changes the denominator can show any number it likes.
02
Per-engine reportingPerplexity, ChatGPT, Gemini and Google's AI behave differently and cite differently. One blended score hides which engine you are actually losing.
03
They can show the losing answersThe uncomfortable deliverable is the verbatim answer where a competitor is named and you are not. If an agency will not show you those, it is not measuring them.
04
Work you can auditPages shipped with dates, sources earned with URLs, checks re-run with method. GEO has attracted more than its share of unverifiable claims; insist on the checkable kind.
05
A price you can seeOurs is published: from $999 a month. Be wary of any category this young where quotes only exist after a sales call.
Measured, August 2026

What the engines say when you ask for the best GEO agency.

Asked directly for GEO agency recommendations in August 2026, the engines mostly named nobody. The GEO tools, Profound, Peec and the rest, are cited on software questions, but the agency seat in the answers is close to empty.

We would rather show you that measurement than claim a crown the engines have not awarded. The verified client work below is the strongest evidence we can offer, and every figure in it can be re-checked live.

Our case, checkably

559 verified citations across four clients.

Every query below was confirmed by a live API call against the engines, and each case study lists the queries so the check can be re-run.

If you hire us

One programme, priced in the open.

Research, technical legibility, answer-shaped pages, the third-party citation layer, and the same fixed questions re-run so the number you judge us on never moves. From $999 a month, published on the pricing page.

Common questions.

What is a GEO agency?

An agency that improves how generative engines describe and recommend a brand: technical legibility, answer-shaped content, presence on cited third-party sources, and measured answer coverage across ChatGPT, Perplexity, Gemini and Google AI.

Is GEO different from AEO?

They are two names for the same discipline, with AI SEO as a third. The terminology has not settled. Judge any provider on method and measurement, not on which acronym they sell.

How much does GEO cost?

Our managed programme starts at $999 a month, published on the site. Published market rates for GEO tools run $99 to $780 a month for software alone, and agency retainers in adjacent categories run to several thousand.

How is GEO success measured?

Share of answers that name you, on a fixed set of real buyer questions, per engine, re-run on a schedule. Everything else, traffic, rankings, mentions, is supporting detail.

Does GEO replace SEO?

No. It sits beside it and shares most of its foundations. Strong pages, clean structure and real authority feed both Google results and generated answers, which is why we run them as one programme.