Pick
Moz
Pick Moz if you want the better-funded company ($29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding).
Head-to-head review · Updated June 2026
Moz vs TermSeven: which one wins in 2026?
Moz and TermSeven both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Moz is the more-funded incumbent; TermSeven is the leaner challenger.
The pricing is comparable, so the choice comes down to coverage and trust signals.
The verdict
Pick
TermSeven
Pick TermSeven if you need broader AI platform coverage (4 platforms vs 0).
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Moz
Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding (Acquired by iContact Marketing (J2 Global/Ziff Davis) in 2021). Founded by Rand Fishkin, Gillian Muessig, based in Seattle, WA. Pricing starts at $39/mo.
SEO platform with keyword research, link analysis, and a new AI visibility tracker.
What people praise
- Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
- Moz Academy and the free MozBar Chrome extension drive deep brand trust that Ahrefs and Semrush spend millions to match.
- Capterra rating sits at 4.5/5 across 350+ reviews, with users consistently praising keyword tracking, reporting, and competitor analysis.
- Page Optimization Suggestions tool gives actionable on-page recommendations that are friendlier to non-SEO teams than Ahrefs Site Audit.
Where it falls short
- Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
- Additional user seats cost $49/mo each on every plan, which agencies call a hidden cost compared to Ahrefs' bundled seats.
- Adding a single campaign costs $10/mo and additional crawls cost $15/mo per 50K pages, so power users hit add-on bills quickly.
- UX is described as dated and harder to navigate than Ahrefs or Semrush, particularly on Site Crawl and Page Grader screens.
The case for TermSeven
They cover 4 AI platforms.
AEO/GEO research and content workflow tooling.
Pricing, tier by tier
Tier 1
Moz
Starter
$39/mo
- 1 campaign
- Basic keyword research
- Site Crawl with limited pages
- Limited rank tracking
TermSeven
—
—
Tier 2
Moz
Standard
$79/mo
- 3 campaigns
- Keyword Explorer with monthly query limit
- Site Crawl up to 100K pages
- Page Optimization Suggestions
TermSeven
—
—
Tier 3
Moz
Medium
$143/mo
- 10 campaigns
- Higher keyword query limits
- Site Crawl up to 500K pages
- On-page grader
TermSeven
—
—
Tier 4
Moz
Large
$239/mo
- 25 campaigns
- Highest keyword research limits
- Site Crawl up to 2M pages
- Higher rank tracking limits
TermSeven
—
—
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Moz
- Domain Authority. Proprietary 0-100 score predicting a domain's likelihood of ranking, used as a benchmark across the SEO industry.
- Keyword Explorer. Search volume, difficulty, organic CTR, and SERP analysis for keyword research and prioritization.
- Site Crawl. Cloud crawler that audits technical SEO issues and tracks them over time across campaigns.
- Rank Tracker. Daily and weekly position tracking across desktop and mobile, with STAT-powered enterprise tracking on higher tiers.
- Link Explorer. Backlink index for prospecting, lost-link recovery, and competitor link gap analysis.
- MozBar. Free Chrome extension surfacing DA, PA, link metrics, and on-page elements while browsing the web.
Only on TermSeven
Nothing TermSeven markets that Mozdoesn't.
When each one wins
When Moz wins
- Budget is the constraint. Moz starts at $39/mo vs TermSeven's $∞/mo, so on a per-seat basis it's the cheaper way in.
- You want the better-funded incumbent. Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding, giving it more runway and shipping velocity.
- Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
When TermSeven wins
- Platform coverage matters. TermSeven monitors 4 AI platforms; Moz covers 0.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Moz plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Moz over TermSeven
- Lower entry price. Moz publishes a clear entry tier at $39/mo; TermSeven gates pricing.
- Public pricing. Moz publishes 4 tiers on its website; TermSeven requires a sales conversation.
- Better-funded incumbent. Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding, giving it more runway and shipping velocity than TermSeven.
- More verified reviews. Moz has 569 G2 reviews vs TermSeven's none on file, so the average rating carries more weight.
- Faster product velocity. Moz has shipped 4 public launches in the last year vs TermSeven's 0.
- More mature platform. Moz (founded 2004) has had more time to harden the product than TermSeven (2024).
- Wider integration ecosystem. Moz integrates with 9 tools; TermSeven ships 0.
- What users praise most. Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
Reasons to pick TermSeven over Moz
- Broader AI platform coverage. TermSeven tracks visibility across 4 AI engines vs Moz's 0.
- Built for the LLM era. TermSeven was founded in 2024, built around AI search from day one; Moz dates back to 2004 and is retrofitting.
Switching from one to the other
From Moz to TermSeven
Export your saved queries and prompt panels from Moz (most tools support CSV export). Most TermSeven setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate TermSeven's data againstMoz's; one to two weeks of full reconciliation before you cancel Moz. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From TermSeven to Moz
Same flow in reverse. Export from TermSeven, import to Moz. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Moz | TermSeven | |
|---|---|---|
| Starts at (USD/mo) | $39/mo | Custom |
| Founded | 2004 | 2024 |
| Headquarters | Seattle, WA | — |
| Funding raised | $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding | — |
| AI platforms tracked | — | 4 |
| G2 rating | 4.3 / 5 (569 reviews) | — |
| Named customers | — | — |
| SOC 2 Type 2 | — | — |
| GDPR | ✓ Yes | — |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Moz — what users praise
- Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
- Moz Academy and the free MozBar Chrome extension drive deep brand trust that Ahrefs and Semrush spend millions to match.
- Capterra rating sits at 4.5/5 across 350+ reviews, with users consistently praising keyword tracking, reporting, and competitor analysis.
- Page Optimization Suggestions tool gives actionable on-page recommendations that are friendlier to non-SEO teams than Ahrefs Site Audit.
- STAT Search Analytics acquisition (2018) gives enterprise customers daily SERP tracking at scale that competitors charge premium add-on fees for.
Moz — what users complain about
- Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
- Additional user seats cost $49/mo each on every plan, which agencies call a hidden cost compared to Ahrefs' bundled seats.
- Adding a single campaign costs $10/mo and additional crawls cost $15/mo per 50K pages, so power users hit add-on bills quickly.
- UX is described as dated and harder to navigate than Ahrefs or Semrush, particularly on Site Crawl and Page Grader screens.
- 2021 acquisition by iContact Marketing (J2 Global/Ziff Davis) slowed feature shipping noticeably, per longtime customers on Reddit.
A third option
Both Moz and TermSevenare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Moz or TermSeven?
Honestly: neither one fully solves the problem. Moz and TermSeven are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Moz for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Moz and TermSeven cost?
Moz starts at $39/mo. TermSeven starts at Custom. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Which AI platforms do Moz and TermSeven cover?
Moz covers an undisclosed number of AI platforms. TermSeven covers 4. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.
Do Moz and TermSeven actually improve your AI visibility, or just measure it?
Both Moz and TermSeven are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Moz and TermSeven?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.