Head-to-head review · Updated June 2026

Linkup vs SE Ranking: which one wins in 2026?

Linkup and SE Ranking both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Linkup has raised $13.2M, SE Ranking has raised Bootstrapped; Linkup is the more-funded incumbent; SE Ranking is the leaner challenger.

Linkup is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
★ Our pick
Pick

Linkup

Pick Linkup if you want the cheaper option ($0/mo vs $129/mo); and you trust traction signals — they list 8 customers, SE Ranking lists 0; and you want the better-funded company ($13.2M); and SOC 2 Type 2 matters for your security review.

Pick

SE Ranking

Pick SE Ranking if you want the cheaper option ($129/mo vs $0/mo).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for Linkup

Linkup has raised $13.2M ($10M Seed (Feb 2026, led by Gradient)). Founded by Philippe Mizrahi, Denis Charrier, Boris Toledano, based in Paris, France. On their site they list 8 named customers including McKinsey & Company, Cohere, KPMG, EY. Pricing starts at $0/mo.

Search API used by AI agents — the data layer for retrieval-augmented LLM apps.

What people praise

  • Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product
  • Licenses content from publishers and pays them on usage, so results are legal and citation-safe
  • Sub-second search latency is fast enough for real-time agent tool calls
  • Free tier ships 4,000 queries and startups can apply for $5,000 in credits

Where it falls short

  • Per-request pricing makes monthly cost hard to forecast for high-volume agents
  • Deep Research mode can cost up to $2.50 per call, expensive at scale
  • Not a visibility, SEO or content product, it is a raw search API and you build the workflow yourself
  • No G2 or Capterra reviews yet, the company only launched its API in late 2024

The case for SE Ranking

SE Ranking has raised Bootstrapped. Founded by Dmitri Lipnitsky, based in Palo Alto, CA. Pricing starts at $129/mo.

Mid-market SEO platform with keyword tracking, audits, and AI Overviews monitoring.

What people praise

  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
  • Significantly cheaper than Semrush and Ahrefs at the same project and keyword volumes.
  • All-in-one feature set (rank, keyword, backlink, site audit) rare at this price point per G2 reviewers.
  • White-label reporting and agency pack make it a popular agency choice for client-facing dashboards.

Where it falls short

  • Keyword database depth is smaller than Semrush or Ahrefs, especially for non-English markets per reviewers.
  • Backlink index is smaller and less fresh than Ahrefs, so it is better as a complement than a replacement.
  • Site audit reports more false positives than competitors per some Capterra reviews.
  • UI loads slowly with large keyword sets according to repeated G2 mentions.

Pricing, tier by tier

Tier 1
Linkup
Fetch
$0.001 - $0.005 per request
  • URL content extraction
  • Sub-2 second latency, synchronous
  • 4,000 complimentary queries for new accounts
SE Ranking
Core
$129/mo
  • 10 projects and 1 manager seat
  • 2,000 keywords tracked daily
  • 100 prompts tracked
  • 5 domains in GEO research
Tier 2
Linkup
Search
$0.005 - $0.006 per request
  • Web search tool calls for AI agents
  • Fast, Standard and Deep variants
  • 1-3 second synchronous latency
  • Sourced, cited answers with full-text snippets
SE Ranking
Growth
$279/mo
  • 30 projects and 3 manager seats
  • 5,000 keywords and 250 prompts daily
  • 15 domains in GEO research
  • 2M pages/month in site audit
Tier 3
Linkup
Research
$0.25 - $2.50 per request
  • Asynchronous deep research over the web
  • 1-10 minute latency
  • Multi-step reasoning with citations
SE Ranking
Enterprise
Custom
  • Custom keyword and project limits
  • Custom API quotas
  • Custom SLA
  • Dedicated account manager
Tier 4
Linkup
Enterprise
Custom
  • Personalized indexes
  • Dedicated index refresh rates
  • Private environments and bring-your-own-cloud
  • IP whitelisting, ZDR, SOC 2 Type II, SLA
SE Ranking

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on Linkup
  • Fetch API. Synchronous URL content extraction in under 2 seconds, returns clean markdown
  • Search API. Web search tool calls with sourced, cited answers and full-text snippets in 1-3 seconds
  • Research API. Asynchronous deep research that runs multi-step reasoning over the web and returns a cited report
  • Tunable index. Filter by source allowlist, freshness window and content type
  • Private index. Deploy Linkup over your own proprietary documents
  • Bring Your Own Cloud. Run the Linkup runtime inside your own AWS, GCP or Azure account
Only on SE Ranking
  • Rank Tracker. Daily updates across Google, Bing, Yahoo, YouTube, and Maps with historical position graphs.
  • Keyword Research. Suggestions, related and long-tail keywords, plus difficulty and volume across 188 countries.
  • Competitor Research. Compare organic and paid traffic, keyword overlap, and historical changes versus a competitor domain.
  • Website Audit. Crawls up to 2M pages/month for technical SEO issues with prioritized fix recommendations.
  • Backlink Checker and Monitor. Tracks gained and lost backlinks with toxic-link analysis.
  • AI Search Tracker. Add-on that monitors brand mentions in AI Overviews and generative search results.

When each one wins

When Linkup wins
  • Budget is the constraint. Linkup starts at $0/mo vs SE Ranking's $129/mo, so on a per-seat basis it's the cheaper way in.
  • You're enterprise and need to call a reference. Linkup lists 8 named customers; SE Ranking lists 0.
  • You want the better-funded incumbent. Linkup has raised $13.2M, giving it more runway and shipping velocity.
  • Procurement requires SOC 2 Type 2. Linkup has it; SE Ranking doesn't yet.
When SE Ranking wins
  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking Linkup plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick Linkup over SE Ranking

  1. Lower entry price. Linkup starts at $0/mo vs SE Ranking's $129/mo.
  2. More plan flexibility. Linkup offers 4 pricing tiers vs SE Ranking's 3, so there's a better chance one fits your team size.
  3. Better-funded incumbent. Linkup has raised $13.2M, giving it more runway and shipping velocity than SE Ranking (Bootstrapped).
  4. More named customers. Linkup lists 8 customers vs SE Ranking's 0, including McKinsey & Company, Cohere, KPMG.
  5. SOC 2 Type 2. Linkup carries SOC 2 Type 2; SE Ranking does not yet, which can hold up procurement.
  6. Built for the LLM era. Linkup was founded in 2024, built around AI search from day one; SE Ranking dates back to 2013 and is retrofitting.
  7. What users praise most. Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product
  8. EU data residency. Linkup is HQ'd in Paris, France, which simplifies GDPR data-processor agreements for European buyers.

Reasons to pick SE Ranking over Linkup

  1. More verified reviews. SE Ranking has 2,396 G2 reviews vs Linkup's none on file, so the average rating carries more weight.
  2. Faster product velocity. SE Ranking has shipped 5 public launches in the last year vs Linkup's 0.
  3. More mature platform. SE Ranking (founded 2013) has had more time to harden the product than Linkup (2024).
  4. What users praise most. Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.

Switching from one to the other

From Linkup to SE Ranking

Export your saved queries and prompt panels from Linkup (most tools support CSV export). Most SE Ranking setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate SE Ranking's data againstLinkup's; one to two weeks of full reconciliation before you cancel Linkup. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From SE Ranking to Linkup

Same flow in reverse. Export from SE Ranking, import to Linkup. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

LinkupSE Ranking
Starts at (USD/mo)$0/mo$129/mo
Founded20242013
HeadquartersParis, FrancePalo Alto, CA
Funding raised$13.2MBootstrapped
AI platforms tracked
G2 rating4.7 / 5 (2396 reviews)
Named customers8
SOC 2 Type 2✓ Yes
GDPR✓ Yes✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

Linkupwhat users praise

  • Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product
  • Licenses content from publishers and pays them on usage, so results are legal and citation-safe
  • Sub-second search latency is fast enough for real-time agent tool calls
  • Free tier ships 4,000 queries and startups can apply for $5,000 in credits
  • SOC 2 Type II and ZDR are included at no additional cost on every plan

Linkupwhat users complain about

  • Per-request pricing makes monthly cost hard to forecast for high-volume agents
  • Deep Research mode can cost up to $2.50 per call, expensive at scale
  • Not a visibility, SEO or content product, it is a raw search API and you build the workflow yourself
  • No G2 or Capterra reviews yet, the company only launched its API in late 2024
  • Index is still smaller than incumbents like Google or Bing, niche queries can return thin results

SE Rankingwhat users praise

  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
  • Significantly cheaper than Semrush and Ahrefs at the same project and keyword volumes.
  • All-in-one feature set (rank, keyword, backlink, site audit) rare at this price point per G2 reviewers.
  • White-label reporting and agency pack make it a popular agency choice for client-facing dashboards.
  • Native GA4, Search Console, and Looker Studio integrations are reported as quick to set up.

SE Rankingwhat users complain about

  • Keyword database depth is smaller than Semrush or Ahrefs, especially for non-English markets per reviewers.
  • Backlink index is smaller and less fresh than Ahrefs, so it is better as a complement than a replacement.
  • Site audit reports more false positives than competitors per some Capterra reviews.
  • UI loads slowly with large keyword sets according to repeated G2 mentions.
  • AI Search add-on costs $89/mo extra on top of the base plan, increasing total cost of ownership.

A third option

Both Linkup and SE Rankingare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Other comparisons in this space

Same shape, different pairs. Pick a comparison that shares a tool with this one.

Frequently asked questions

Which is better, Linkup or SE Ranking?

Honestly: neither one fully solves the problem. Linkup and SE Ranking are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Linkup for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do Linkup and SE Ranking cost?

Linkup starts at $0/mo. SE Ranking starts at $129/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do Linkup and SE Ranking actually improve your AI visibility, or just measure it?

Both Linkup and SE Ranking are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to Linkup and SE Ranking?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.