Pick
Copy.ai
Pick Copy.ai if you want the cheaper option ($29/mo vs $49/mo); and SOC 2 Type 2 matters for your security review.
Head-to-head review · Updated June 2026
Copy.ai vs Frase: which one wins in 2026?
Copy.ai and Frase both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Copy.ai has raised $16.9M, Frase has raised $10.9M; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.
Copy.ai is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.
The verdict
Pick
Frase
Pick Frase if you want the cheaper option ($49/mo vs $29/mo).
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Copy.ai
Copy.ai has raised $16.9M ($3M Convertible Note (Nov 2023)). Founded by Paul Yacoubian, Chris Lu, based in Memphis, TN. On their site they list 9 named customers including Siemens, Rubrik, Gong, ServiceNow. Pricing starts at $29/mo.
GTM AI platform for sales, marketing, and operations workflows.
What people praise
- Fast short-form copy generation, reviewers report producing 10 social captions in under 30 seconds
- Multi-model access (OpenAI, Anthropic Claude, Gemini) within a single interface without separate subscriptions
- 2,000+ app integrations and a Workflows API, useful for automating sales outreach and content pipelines
- Brand Voice and Infobase features keep outputs on-brand once trained on company information
Where it falls short
- Raw text often sounds generic and occasionally includes fabricated facts or citations, requiring line-by-line fact-checking
- Difficult to cancel subscriptions and strict 5-day refund policy on annual plans frequently cited in complaints
- Slow customer support response times mentioned across Trustpilot and Reddit threads
- Trustpilot score sits at 1.9/5 driven by users frustrated with pricing hikes and feature removals during the GTM pivot
The case for Frase
Frase has raised $10.9M (Acquired by CopySmith (October 2022)). Founded by Tomas Ratia, Cody Jacques, based in Boston, MA. On their site they list 10 named customers including Andela, ActiveCampaign, Coursera, GitLab. Pricing starts at $49/mo.
AI content optimization tool that helps you research, write, and outrank competitors.
What people praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
Where it falls short
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
Pricing, tier by tier
Tier 1
Copy.ai
Chat
$29/mo
- 5 seats
- Unlimited words in chat
- Unlimited chat projects
- Access to OpenAI, Anthropic, and Gemini models
Frase
Starter
$49/mo
- 1 site, 1 user seat
- 10 AI articles per month
- 50 audit pages per month
- AI visibility tracking
Tier 2
Copy.ai
Growth
$1,000/mo
- 75 seats
- Unlimited words in chat
- 20K workflow credits per month
- GTM automation workflows
Frase
Professional
$129/mo
- 3 seats (+$29/seat)
- 5 domains
- 40 AI articles per month
- 250 audit pages per month
Tier 3
Copy.ai
Expansion
$2,000/mo
- 150 seats
- Unlimited words in chat
- 45K workflow credits per month
Frase
Scale
$299/mo
- 5 seats (+$29/seat)
- 10 domains
- 100 AI articles per month
- 1,000 audit pages per month
Tier 4
Copy.ai
Scale
$3,000/mo
- 200 seats
- Unlimited words in chat
- 75K workflow credits per month
- API access and bulk workflow runs
Frase
Enterprise
Custom
- SSO and SAML
- White-label portal
- Dedicated account manager
- Custom SLA
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Copy.ai
- Workflows. AI-powered codifications of processes and GTM plays that automate multi-step sales and marketing tasks
- Actions. Building blocks for AI automation that non-technical users can chain together without writing prompts
- Agents. Automated task execution with guardrails for repeatable GTM work
- Tables. Unified data foundation that consolidates information from multiple sources for use in workflows
- Brand Voice. Trains the platform on a company's tone so outputs stay consistent across marketing assets
- Infobase. Centralized repository for company information used to ground AI outputs
Only on Frase
- SEO Content Optimization. Real-time scoring, keyword tracking, and competitive benchmarks while drafting
- GEO Content Optimization. Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
- SERP Research. Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
- AI Search Tracking. Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
- Content Atomization. Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
- Programmatic SEO. Generates pages at scale from structured data sets
When each one wins
When Copy.ai wins
- Budget is the constraint. Copy.ai starts at $29/mo vs Frase's $49/mo, so on a per-seat basis it's the cheaper way in.
- You want the better-funded incumbent. Copy.ai has raised $16.9M, giving it more runway and shipping velocity.
- Procurement requires SOC 2 Type 2. Copy.ai has it; Frase doesn't yet.
When Frase wins
- Excellent content brief generation, agencies report saving 180 hours/month on research
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Copy.ai plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Copy.ai over Frase
- Lower entry price. Copy.ai starts at $29/mo vs Frase's $49/mo.
- Better-funded incumbent. Copy.ai has raised $16.9M, giving it more runway and shipping velocity than Frase ($10.9M).
- SOC 2 Type 2. Copy.ai carries SOC 2 Type 2; Frase does not yet, which can hold up procurement.
- HIPAA-ready. Copy.ai is HIPAA compliant; Frase is not.
- More verified reviews. Copy.ai has 3,000 G2 reviews vs Frase's 500, so the average rating carries more weight.
- What users praise most. Fast short-form copy generation, reviewers report producing 10 social captions in under 30 seconds
Reasons to pick Frase over Copy.ai
- Higher G2 rating. Frase averages 4.8/5 on G2 across 500 reviews; Copy.ai averages 4.4.
- What users praise most. Excellent content brief generation, agencies report saving 180 hours/month on research
Switching from one to the other
From Copy.ai to Frase
Export your saved queries and prompt panels from Copy.ai (most tools support CSV export). Most Frase setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Frase's data againstCopy.ai's; one to two weeks of full reconciliation before you cancel Copy.ai. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Frase to Copy.ai
Same flow in reverse. Export from Frase, import to Copy.ai. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Copy.ai | Frase | |
|---|---|---|
| Starts at (USD/mo) | $29/mo | $49/mo |
| Founded | 2020 | 2017 |
| Headquarters | Memphis, TN | Boston, MA |
| Funding raised | $16.9M | $10.9M |
| AI platforms tracked | — | — |
| G2 rating | 4.4 / 5 (3000 reviews) | 4.8 / 5 (500 reviews) |
| Named customers | 9 | 10 |
| SOC 2 Type 2 | ✓ Yes | — |
| GDPR | ✓ Yes | — |
| HIPAA | ✓ Yes | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Copy.ai — what users praise
- Fast short-form copy generation, reviewers report producing 10 social captions in under 30 seconds
- Multi-model access (OpenAI, Anthropic Claude, Gemini) within a single interface without separate subscriptions
- 2,000+ app integrations and a Workflows API, useful for automating sales outreach and content pipelines
- Brand Voice and Infobase features keep outputs on-brand once trained on company information
- Strong GTM automation use cases (prospecting, CRM enrichment, ABM) for sales and marketing teams
Copy.ai — what users complain about
- Raw text often sounds generic and occasionally includes fabricated facts or citations, requiring line-by-line fact-checking
- Difficult to cancel subscriptions and strict 5-day refund policy on annual plans frequently cited in complaints
- Slow customer support response times mentioned across Trustpilot and Reddit threads
- Trustpilot score sits at 1.9/5 driven by users frustrated with pricing hikes and feature removals during the GTM pivot
- Large jump from $29 Chat tier to $1,000+ Growth tier leaves a pricing gap for mid-sized teams
Frase — what users praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
- Publishes directly into WordPress, Webflow, Wix, Sanity with SEO fields populated
Frase — what users complain about
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
- Periodic performance issues and limited support response time mentioned in Trustpilot reviews
A third option
Both Copy.ai and Fraseare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Copy.ai or Frase?
Honestly: neither one fully solves the problem. Copy.ai and Frase are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Copy.ai for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Copy.ai and Frase cost?
Copy.ai starts at $29/mo. Frase starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do Copy.ai and Frase actually improve your AI visibility, or just measure it?
Both Copy.ai and Frase are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Copy.ai and Frase?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.