Pick
Contently
Pick Contently if you want the cheaper option ($500/mo vs $49/mo); and you need broader AI platform coverage (4 platforms vs 0); and SOC 2 Type 2 matters for your security review.
Head-to-head review · Updated June 2026
Contently vs Frase: which one wins in 2026?
Contently and Frase both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Contently has raised $19.2M, Frase has raised $10.9M; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.
Frase is cheaper out the gate, but Contently tracks more AI platforms. The right pick depends on which dimension matters most for you.
The verdict
Pick
Frase
Pick Frase if you want the cheaper option ($49/mo vs $500/mo).
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Contently
Contently has raised $19.2M (Series B (2014, $9M)). Founded by Joe Coleman, Shane Snow, Dave Goldberg, based in New York, NY. On their site they list 8 named customers including RBC, American Express, Coast Capital, PNC Bank. They cover 4 AI platforms. Pricing starts at $500/mo.
Enterprise content marketing platform with freelance creator network.
What people praise
- Vetted talent network of 165,000+ creators including CFAs, MDs, and FINRA-registered reviewers for regulated industries
- Compliance review workflows built for financial services, healthcare, and insurance content
- Dedicated managing editors are assigned to each account, not just self-serve software
- Talent API lets enterprise teams plug creators into their own CMS or workflow tools
Where it falls short
- No public pricing, requires sales call to learn cost
- Entry point reported at $500/mo with enterprise contracts $50K to $200K annually, out of reach for SMBs
- Implementation fees reported $1,000 to $50,000 on top of subscription
- Heavy emphasis on freelance talent network adds variable per-piece costs beyond the platform fee
The case for Frase
Frase has raised $10.9M (Acquired by CopySmith (October 2022)). Founded by Tomas Ratia, Cody Jacques, based in Boston, MA. On their site they list 10 named customers including Andela, ActiveCampaign, Coursera, GitLab. Pricing starts at $49/mo.
AI content optimization tool that helps you research, write, and outrank competitors.
What people praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
Where it falls short
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
Pricing, tier by tier
Tier 1
Contently
Basic
$500/mo+
- Content platform access
- Talent network access
- Editorial calendar
Frase
Starter
$49/mo
- 1 site, 1 user seat
- 10 AI articles per month
- 50 audit pages per month
- AI visibility tracking
Tier 2
Contently
Plus
$2,000/mo+
- Compliance review workflows
- Managing editor support
- Brand voice tools
Frase
Professional
$129/mo
- 3 seats (+$29/seat)
- 5 domains
- 40 AI articles per month
- 250 audit pages per month
Tier 3
Contently
Enterprise
$5,000/mo+
- Talent API
- AI Studio
- LLM Optimization for AEO
- FINRA-registered reviewers
Frase
Scale
$299/mo
- 5 seats (+$29/seat)
- 10 domains
- 100 AI articles per month
- 1,000 audit pages per month
Tier 4
Contently
—
—
Frase
Enterprise
Custom
- SSO and SAML
- White-label portal
- Dedicated account manager
- Custom SLA
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Contently
- Talent Network. 165,000+ vetted freelance writers, editors, and subject-matter experts including FINRA-registered and clinical reviewers
- Compliance Review. Automated routing of drafts through legal and regulatory review queues
- AI Studio. Multi-agent content creation with brand voice enforcement and tone analysis
- LLM Optimization. Answer Engine Optimization (AEO) features to surface client content in ChatGPT, Perplexity, and Google AI Overviews
- Content Value Tracker. ROI measurement that ties published content to revenue impact
- Talent API. API for embedding Contently's freelance network into the customer's own CMS or workflow
Only on Frase
- SEO Content Optimization. Real-time scoring, keyword tracking, and competitive benchmarks while drafting
- GEO Content Optimization. Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
- SERP Research. Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
- AI Search Tracking. Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
- Content Atomization. Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
- Programmatic SEO. Generates pages at scale from structured data sets
When each one wins
When Contently wins
- Platform coverage matters. Contently monitors 4 AI platforms; Frase covers 0.
- You want the better-funded incumbent. Contently has raised $19.2M, giving it more runway and shipping velocity.
- Procurement requires SOC 2 Type 2. Contently has it; Frase doesn't yet.
When Frase wins
- Budget is the constraint. Frase starts at $49/mo vs Contently's $500/mo, so on a per-seat basis it's the cheaper way in.
- Excellent content brief generation, agencies report saving 180 hours/month on research
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Contently plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Contently over Frase
- Broader AI platform coverage. Contently tracks visibility across 4 AI engines vs Frase's 0.
- Better-funded incumbent. Contently has raised $19.2M, giving it more runway and shipping velocity than Frase ($10.9M).
- SOC 2 Type 2. Contently carries SOC 2 Type 2; Frase does not yet, which can hold up procurement.
- HIPAA-ready. Contently is HIPAA compliant; Frase is not.
- More mature platform. Contently (founded 2010) has had more time to harden the product than Frase (2017).
- What users praise most. Vetted talent network of 165,000+ creators including CFAs, MDs, and FINRA-registered reviewers for regulated industries
Reasons to pick Frase over Contently
- Lower entry price. Frase starts at $49/mo vs Contently's $500/mo.
- More plan flexibility. Frase offers 4 pricing tiers vs Contently's 3, so there's a better chance one fits your team size.
- More verified reviews. Frase has 500 G2 reviews vs Contently's none on file, so the average rating carries more weight.
- Built for the LLM era. Frase was founded in 2017, built around AI search from day one; Contently dates back to 2010 and is retrofitting.
- Wider integration ecosystem. Frase integrates with 12 tools; Contently ships 7.
- What users praise most. Excellent content brief generation, agencies report saving 180 hours/month on research
Switching from one to the other
From Contently to Frase
Export your saved queries and prompt panels from Contently (most tools support CSV export). Most Frase setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Frase's data againstContently's; one to two weeks of full reconciliation before you cancel Contently. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Frase to Contently
Same flow in reverse. Export from Frase, import to Contently. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Contently | Frase | |
|---|---|---|
| Starts at (USD/mo) | $500/mo | $49/mo |
| Founded | 2010 | 2017 |
| Headquarters | New York, NY | Boston, MA |
| Funding raised | $19.2M | $10.9M |
| AI platforms tracked | 4 | — |
| G2 rating | — | 4.8 / 5 (500 reviews) |
| Named customers | 8 | 10 |
| SOC 2 Type 2 | ✓ Yes | — |
| GDPR | ✓ Yes | — |
| HIPAA | ✓ Yes | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Contently — what users praise
- Vetted talent network of 165,000+ creators including CFAs, MDs, and FINRA-registered reviewers for regulated industries
- Compliance review workflows built for financial services, healthcare, and insurance content
- Dedicated managing editors are assigned to each account, not just self-serve software
- Talent API lets enterprise teams plug creators into their own CMS or workflow tools
- Content Value tracker measures ROI in dollars rather than vanity metrics
Contently — what users complain about
- No public pricing, requires sales call to learn cost
- Entry point reported at $500/mo with enterprise contracts $50K to $200K annually, out of reach for SMBs
- Implementation fees reported $1,000 to $50,000 on top of subscription
- Heavy emphasis on freelance talent network adds variable per-piece costs beyond the platform fee
- Not well suited for teams that want self-serve AI generation without human-in-the-loop review
Frase — what users praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
- Publishes directly into WordPress, Webflow, Wix, Sanity with SEO fields populated
Frase — what users complain about
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
- Periodic performance issues and limited support response time mentioned in Trustpilot reviews
A third option
Both Contently and Fraseare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Contently or Frase?
Honestly: neither one fully solves the problem. Contently and Frase are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Frase for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Contently and Frase cost?
Contently starts at $500/mo. Frase starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Which AI platforms do Contently and Frase cover?
Contently covers 4 AI platforms. Frase covers an undisclosed number of. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.
Do Contently and Frase actually improve your AI visibility, or just measure it?
Both Contently and Frase are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Contently and Frase?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.