Head-to-head review · Updated June 2026

Brand24 vs Promptmonitor: which one wins in 2026?

An honest editorial comparison from the team at GrowthManager.ai. We make a competing product, which is disclosed in full at the bottom.

Brand24 and Promptmonitor both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Brand24 has raised Public (WSE: B24); acquired by Semrush April 2024, Promptmonitor has raised Bootstrapped; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

Promptmonitor is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
Pick

Brand24

Pick Brand24 if you want the cheaper option ($199/mo vs $29/mo); and you trust traction signals — they list 10 customers, Promptmonitor lists 2.

★ Our pick
Pick

Promptmonitor

Pick Promptmonitor if you want the cheaper option ($29/mo vs $199/mo); and you need broader AI platform coverage (4 platforms vs 0).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for Brand24

Brand24 has raised Public (WSE: B24); acquired by Semrush April 2024 (Acquired by Semrush (April 2024)). Founded by Mike Sadowski, Dawid Szymanski, based in Wrocław, Poland. On their site they list 10 named customers including Uber, IKEA, H&M, Intel. Pricing starts at $199/mo.

Online brand mention monitoring and social listening for SMBs.

What people praise

  • Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
  • AI Brand Assistant compiles weekly reports automatically so PR teams stop building decks manually.
  • Mention alerts hit Slack and email within minutes of a viral post going up.
  • Real-time updates on Pro and above catch breaking conversations before they become crises.

Where it falls short

  • Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
  • Keyword limits are tight; Individual gives only 3 keywords and 2,000 mentions for $199/mo.
  • Cannot scope keywords with deeper context, so common terms pull in irrelevant noise.
  • No way to mark mentions as responded or track team engagement inside the tool.

The case for Promptmonitor

Promptmonitor has raised Bootstrapped. Founded by Yogesh. On their site they list 2 named customers including SEO Aesthetic, media.ai. They cover 4 AI platforms. Pricing starts at $29/mo.

Bootstrapped AI visibility tracker built by an indie founder that monitors brand mentions across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and Grok with AI bot analytics.

What people praise

  • Entry price of $29/mo is roughly 67% cheaper than Promptwatch and undercuts most AI visibility tools in the category.
  • Tracks 8+ LLMs including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, and Google AI Mode in one dashboard.
  • Unlimited team seats on Growth and above, with no per-seat fees as agencies scale client work.
  • Only tool in the category that extracts publisher contact emails and social profiles from AI-cited sources, giving outreach teams a direct lead list.

Where it falls short

  • No G2 or Capterra reviews yet, so procurement and enterprise buyers have nothing third-party to validate the product against.
  • Starter tier only refreshes twice a week, which misses rapid AI ranking changes in volatile categories.
  • Project limits are tight , solo plans get 1-5 projects, which forces agencies to upgrade to Agency tier earlier than expected.
  • Pro tier at $129/mo is required to access AI Mode and AI Overview coverage, the most-asked-for surface in 2026.

Pricing, tier by tier

Tier 1
Brand24
Individual
$199/mo
  • 3 keywords
  • 2,000 mentions per month
  • 1 user
  • 12-hour updates
Promptmonitor
Starter
$29/mo
  • 1 project
  • 25 prompts tracked
  • 2,250 monthly AI responses
  • Twice-weekly refresh
Tier 2
Brand24
Team
$299/mo
  • 7 keywords
  • 10,000 mentions per month
  • Unlimited users
  • Hourly updates
Promptmonitor
Growth
$39/mo
  • 2 projects
  • 50 prompts tracked
  • 4,500 monthly AI responses
  • Daily refresh
Tier 3
Brand24
Pro
$399/mo
  • 12 keywords
  • 40,000 mentions per month
  • Real-time updates
  • Lightning Search
Promptmonitor
Pro
$129/mo
  • 5 projects
  • 150 prompts tracked
  • 14,000 monthly AI responses
  • Daily refresh
Tier 4
Brand24
Business
$599/mo
  • 25 keywords
  • 100,000 mentions per month
  • Unlimited AI Topics
  • AI Insights (5 projects)
Promptmonitor
Agency
Custom
  • Unlimited projects
  • Daily refresh
  • All 8 AI models
  • Priority support
Tier 5
Brand24
Enterprise
from $1,499/mo
  • Custom keywords and mentions
  • All AI features unlimited
  • Dedicated consulting
  • Real-time updates
Promptmonitor
—
—

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on Brand24
  • Mention Tracking. Monitors brand, competitor, and keyword mentions across social, news, blogs, podcasts, and reviews.
  • AI Sentiment Analysis. Classifies each mention as positive, negative, or neutral for reputation reporting.
  • AI Brand Assistant. Generates summary reports and answers natural-language questions about mention data.
  • AI Insights. Auto-detects emerging topics, trends, and anomalies in your mention stream.
  • Influencer Score. Ranks sources by reach to identify who is moving the conversation.
  • Storm Alerts. Notifies teams when mention volume spikes outside normal range, signaling potential crises.
Only on Promptmonitor
  • Multi-LLM Visibility Tracking. Monitors brand mentions across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, AI Mode, and AI Overview.
  • Citation Source Discovery. Identifies which publishers and pages AI models cite for tracked prompts.
  • Publisher Contact Extraction. Pulls emails and social profiles from cited publisher sites with SEO metrics, for outreach campaigns.
  • AI Bot Crawler Analytics. Real-time dashboard of GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers visiting your site.
  • Competitor Visibility Comparison. Side-by-side comparison of how often you vs. competitors are mentioned in AI answers.
  • Cookie-Free Website Analytics. GDPR-compliant analytics tracking without consent banners or third-party cookies.

When each one wins

When Brand24 wins
  • You're enterprise and need to call a reference. Brand24 lists 10 named customers; Promptmonitor lists 2.
  • Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
When Promptmonitor wins
  • Budget is the constraint. Promptmonitor starts at $29/mo vs Brand24's $199/mo, so on a per-seat basis it's the cheaper way in.
  • Platform coverage matters. Promptmonitor monitors 4 AI platforms; Brand24 covers 0.
  • Entry price of $29/mo is roughly 67% cheaper than Promptwatch and undercuts most AI visibility tools in the category.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking Brand24 plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick Brand24 over Promptmonitor

  1. More plan flexibility. Brand24 offers 5 pricing tiers vs Promptmonitor's 4, so there's a better chance one fits your team size.
  2. More named customers. Brand24 lists 10 customers vs Promptmonitor's 2, including Uber, IKEA, H&M.
  3. More verified reviews. Brand24 has 337 G2 reviews vs Promptmonitor's none on file, so the average rating carries more weight.
  4. Faster product velocity. Brand24 has shipped 6 public launches in the last year vs Promptmonitor's 0.
  5. More mature platform. Brand24 (founded 2011) has had more time to harden the product than Promptmonitor (2025).
  6. What users praise most. Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.

Reasons to pick Promptmonitor over Brand24

  1. Lower entry price. Promptmonitor starts at $29/mo vs Brand24's $199/mo.
  2. Broader AI platform coverage. Promptmonitor tracks visibility across 4 AI engines vs Brand24's 0.
  3. Built for the LLM era. Promptmonitor was founded in 2025, built around AI search from day one; Brand24 dates back to 2011 and is retrofitting.
  4. Wider integration ecosystem. Promptmonitor integrates with 8 tools; Brand24 ships 4.
  5. What users praise most. Entry price of $29/mo is roughly 67% cheaper than Promptwatch and undercuts most AI visibility tools in the category.

Switching from one to the other

From Brand24 to Promptmonitor

Export your saved queries and prompt panels from Brand24 (most tools support CSV export). Most Promptmonitor setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Promptmonitor's data againstBrand24's; one to two weeks of full reconciliation before you cancel Brand24. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Promptmonitor to Brand24

Same flow in reverse. Export from Promptmonitor, import to Brand24. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

Brand24Promptmonitor
Starts at (USD/mo)$199/mo$29/mo
Founded20112025
HeadquartersWrocław, Poland—
Funding raisedPublic (WSE: B24); acquired by Semrush April 2024Bootstrapped
AI platforms tracked—4
G2 rating4.6 / 5 (337 reviews)—
Named customers102
SOC 2 Type 2——
GDPR✓ Yes✓ Yes
HIPAA——

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

Brand24 — what users praise

  • Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
  • AI Brand Assistant compiles weekly reports automatically so PR teams stop building decks manually.
  • Mention alerts hit Slack and email within minutes of a viral post going up.
  • Real-time updates on Pro and above catch breaking conversations before they become crises.
  • Sentiment analysis surfaces share-of-voice and discussion trends without requiring an analyst.

Brand24 — what users complain about

  • Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
  • Keyword limits are tight; Individual gives only 3 keywords and 2,000 mentions for $199/mo.
  • Cannot scope keywords with deeper context, so common terms pull in irrelevant noise.
  • No way to mark mentions as responded or track team engagement inside the tool.
  • No public REST API; product integrations require Zapier or custom webhooks.

Promptmonitor — what users praise

  • Entry price of $29/mo is roughly 67% cheaper than Promptwatch and undercuts most AI visibility tools in the category.
  • Tracks 8+ LLMs including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, and Google AI Mode in one dashboard.
  • Unlimited team seats on Growth and above, with no per-seat fees as agencies scale client work.
  • Only tool in the category that extracts publisher contact emails and social profiles from AI-cited sources, giving outreach teams a direct lead list.
  • AI bot crawler analytics shows which AI bots are crawling your site, which pages they read, and how often.

Promptmonitor — what users complain about

  • No G2 or Capterra reviews yet, so procurement and enterprise buyers have nothing third-party to validate the product against.
  • Starter tier only refreshes twice a week, which misses rapid AI ranking changes in volatile categories.
  • Project limits are tight , solo plans get 1-5 projects, which forces agencies to upgrade to Agency tier earlier than expected.
  • Pro tier at $129/mo is required to access AI Mode and AI Overview coverage, the most-asked-for surface in 2026.
  • Built and run by a single founder (Yogesh), so roadmap velocity and support SLAs depend on one person.

A third option

Both Brand24 and Promptmonitorare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Book a free 20-min auditSee the full 7-tool comparison

Other comparisons in this space

Same shape, different pairs. Pick a comparison that shares a tool with this one.

Frequently asked questions

Which is better, Brand24 or Promptmonitor?

Honestly: neither one fully solves the problem. Brand24 and Promptmonitor are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Promptmonitor for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do Brand24 and Promptmonitor cost?

Brand24 starts at $199/mo. Promptmonitor starts at $29/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Which AI platforms do Brand24 and Promptmonitor cover?

Brand24 covers an undisclosed number of AI platforms. Promptmonitor covers 4. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.

Do Brand24 and Promptmonitor actually improve your AI visibility, or just measure it?

Both Brand24 and Promptmonitor are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to Brand24 and Promptmonitor?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.