Pick
AlsoAsked
Pick AlsoAsked if you want the cheaper option ($12/mo vs $20/mo).
Head-to-head review · Updated June 2026
AlsoAsked vs HubSpot: which one wins in 2026?
AlsoAsked and HubSpot both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. AlsoAsked has raised Bootstrapped, HubSpot has raised Public; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.
AlsoAsked is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.
The verdict
Pick
HubSpot
Pick HubSpot if you want the cheaper option ($20/mo vs $12/mo); and you trust traction signals — they list 7 customers, AlsoAsked lists 0; and SOC 2 Type 2 matters for your security review.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for AlsoAsked
AlsoAsked has raised Bootstrapped. Founded by Mark Williams-Cook, based in Bath, UK. Pricing starts at $12/mo.
People Also Ask research tool for AEO and content strategy.
What people praise
- Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
- Pulls live PAA data from Google, so questions reflect real SERP behavior instead of cached autocomplete suggestions.
- Bulk search supports up to 1,000 queries at a time, which agency users say is rare at this price point.
- Region and language targeting works for any Google locale, not just US English, which most cheap PAA tools restrict.
Where it falls short
- Only sources Google's PAA box; no data from Bing, YouTube, Reddit, or social platforms.
- CSV export is paywalled behind the Lite tier; the $12 Basic plan only exports PNG images.
- API access is locked to the $47/mo Pro plan, which blocks Lite users from automating workflows.
- PAA relationships are algorithmic, not semantic, so the tree sometimes maps loose associations as if they were topical clusters.
The case for HubSpot
HubSpot has raised Public (IPO 2014 (NYSE: HUBS)). Founded by Brian Halligan, Dharmesh Shah, based in Cambridge, MA. On their site they list 7 named customers including Momentive (SurveyMonkey), Trello, DoorDash, Reddit. Pricing starts at $20/mo.
Full CRM + marketing platform with content tools, SEO, and AI Search Grader.
What people praise
- Marketing, sales, and service hubs unified on one CRM record means no Zapier glue to keep contact data in sync
- Drag-and-drop landing page and email builder lets marketers ship campaigns without designer or developer support
- 1,500+ App Marketplace integrations including Salesforce, Slack, Zoom, Shopify, and Stripe cover most stacks out of the box
- HubSpot Academy and free certifications make onboarding new hires fast and reduce ramp time
Where it falls short
- 44x price jump from Starter ($20) to Professional ($890) with no middle tier is the single most-cited complaint
- Going one contact over your tier limit auto-bumps the account into the next pricing band
- Marketing automation workflows only unlock at Professional, putting basic drip campaigns out of reach at Starter
- A/B email testing is limited to one variable at a time, weak for a platform at this price point
Pricing, tier by tier
Tier 1
AlsoAsked
Basic
$12/mo
- 100 search credits per month
- 24-hour search history
- All regions and languages
- PNG export
HubSpot
Starter
$20/mo
- 1,000 marketing contacts
- 5,000 email sends per month
- Basic email tools and forms
- Landing pages
Tier 2
AlsoAsked
Lite
$23/mo
- 300 search credits per month
- 1-month search history
- CSV export
- Bulk searches
HubSpot
Professional
$890/mo
- 2,000 marketing contacts
- Marketing automation workflows
- A/B testing for emails
- Custom reporting
Tier 3
AlsoAsked
Pro
$47/mo
- 1,000 search credits per month
- 1-year search history
- API access
- Deep search expansion
HubSpot
Enterprise
$3,600/mo
- 10,000 marketing contacts
- Adaptive testing
- Custom objects and properties
- Hierarchical teams and SSO
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on AlsoAsked
- PAA Tree Visualization. Branching diagram of People Also Ask questions showing how queries relate.
- Deep Search. Expands each PAA branch multiple levels deeper for pillar and cluster planning.
- Bulk Search. Upload up to 1,000 seed queries at once and process them in a batch.
- CSV and PNG Export. Export results as PNG diagrams or CSV files for sharing with clients.
- Public API. REST API for programmatically pulling PAA trees into custom workflows.
- Locale Targeting. Choose any Google country and language for region-specific PAA data.
Only on HubSpot
- Marketing automation workflows. Branching workflow builder triggers emails, internal tasks, lead score changes, and CRM property updates based on behavior
- Email marketing and A/B testing. Drag-and-drop email editor with personalization tokens and split testing on subject lines and content
- Landing pages and forms. Drag-and-drop landing page builder with form capture, smart content, and inline lead routing
- SEO recommendations. On-page audit, topic cluster planner, and ranking tracker integrated with content tools
- Built-in CRM. Free CRM record at the core, every marketing touch updates the same contact record sales and service see
- Campaign analytics and attribution. Multi-touch revenue attribution at Enterprise tier, contact-level engagement reports at Professional
When each one wins
When AlsoAsked wins
- Budget is the constraint. AlsoAsked starts at $12/mo vs HubSpot's $20/mo, so on a per-seat basis it's the cheaper way in.
- Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
When HubSpot wins
- You're enterprise and need to call a reference. HubSpot lists 7 named customers; AlsoAsked lists 0.
- Procurement requires SOC 2 Type 2. HubSpot has it; AlsoAsked doesn't yet.
- Marketing, sales, and service hubs unified on one CRM record means no Zapier glue to keep contact data in sync
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking AlsoAsked plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick AlsoAsked over HubSpot
- Lower entry price. AlsoAsked starts at $12/mo vs HubSpot's $20/mo.
- Built for the LLM era. AlsoAsked was founded in 2020, built around AI search from day one; HubSpot dates back to 2006 and is retrofitting.
- What users praise most. Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
- EU data residency. AlsoAsked is HQ'd in Bath, UK, which simplifies GDPR data-processor agreements for European buyers.
Reasons to pick HubSpot over AlsoAsked
- More named customers. HubSpot lists 7 customers vs AlsoAsked's 0, including Momentive (SurveyMonkey), Trello, DoorDash.
- SOC 2 Type 2. HubSpot carries SOC 2 Type 2; AlsoAsked does not yet, which can hold up procurement.
- More verified reviews. HubSpot has 13,346 G2 reviews vs AlsoAsked's none on file, so the average rating carries more weight.
- Faster product velocity. HubSpot has shipped 6 public launches in the last year vs AlsoAsked's 4.
- More mature platform. HubSpot (founded 2006) has had more time to harden the product than AlsoAsked (2020).
- Wider integration ecosystem. HubSpot integrates with 12 tools; AlsoAsked ships 3.
- What users praise most. Marketing, sales, and service hubs unified on one CRM record means no Zapier glue to keep contact data in sync
Switching from one to the other
From AlsoAsked to HubSpot
Export your saved queries and prompt panels from AlsoAsked (most tools support CSV export). Most HubSpot setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate HubSpot's data againstAlsoAsked's; one to two weeks of full reconciliation before you cancel AlsoAsked. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From HubSpot to AlsoAsked
Same flow in reverse. Export from HubSpot, import to AlsoAsked. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| AlsoAsked | HubSpot | |
|---|---|---|
| Starts at (USD/mo) | $12/mo | $20/mo |
| Founded | 2020 | 2006 |
| Headquarters | Bath, UK | Cambridge, MA |
| Funding raised | Bootstrapped | Public |
| AI platforms tracked | — | — |
| G2 rating | — | 4.4 / 5 (13346 reviews) |
| Named customers | — | 7 |
| SOC 2 Type 2 | — | ✓ Yes |
| GDPR | ✓ Yes | ✓ Yes |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
AlsoAsked — what users praise
- Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
- Pulls live PAA data from Google, so questions reflect real SERP behavior instead of cached autocomplete suggestions.
- Bulk search supports up to 1,000 queries at a time, which agency users say is rare at this price point.
- Region and language targeting works for any Google locale, not just US English, which most cheap PAA tools restrict.
- Free tier of three searches per day is genuinely usable for one-off content briefs without a signup.
AlsoAsked — what users complain about
- Only sources Google's PAA box; no data from Bing, YouTube, Reddit, or social platforms.
- CSV export is paywalled behind the Lite tier; the $12 Basic plan only exports PNG images.
- API access is locked to the $47/mo Pro plan, which blocks Lite users from automating workflows.
- PAA relationships are algorithmic, not semantic, so the tree sometimes maps loose associations as if they were topical clusters.
- Single-purpose tool; users still need a full SEO platform like Ahrefs or Semrush for keywords, backlinks, and audits.
HubSpot — what users praise
- Marketing, sales, and service hubs unified on one CRM record means no Zapier glue to keep contact data in sync
- Drag-and-drop landing page and email builder lets marketers ship campaigns without designer or developer support
- 1,500+ App Marketplace integrations including Salesforce, Slack, Zoom, Shopify, and Stripe cover most stacks out of the box
- HubSpot Academy and free certifications make onboarding new hires fast and reduce ramp time
- Workflow automation triggers handle complex lead nurture flows that competitors require multiple tools to replicate
HubSpot — what users complain about
- 44x price jump from Starter ($20) to Professional ($890) with no middle tier is the single most-cited complaint
- Going one contact over your tier limit auto-bumps the account into the next pricing band
- Marketing automation workflows only unlock at Professional, putting basic drip campaigns out of reach at Starter
- A/B email testing is limited to one variable at a time, weak for a platform at this price point
- Workflow engine becomes hard to debug at scale when many flows run across multiple teams
A third option
Both AlsoAsked and HubSpotare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, AlsoAsked or HubSpot?
Honestly: neither one fully solves the problem. AlsoAsked and HubSpot are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick AlsoAsked for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do AlsoAsked and HubSpot cost?
AlsoAsked starts at $12/mo. HubSpot starts at $20/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do AlsoAsked and HubSpot actually improve your AI visibility, or just measure it?
Both AlsoAsked and HubSpot are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to AlsoAsked and HubSpot?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.