Head-to-head review · Updated June 2026

All in One SEO vs SE Ranking: which one wins in 2026?

All in One SEO and SE Ranking both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. All in One SEO has raised Bootstrapped, SE Ranking has raised Bootstrapped; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

All in One SEO is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
Pick

All in One SEO

Pick All in One SEO if you want the cheaper option ($8/mo vs $129/mo); and you trust traction signals — they list 3 customers, SE Ranking lists 0.

Pick

SE Ranking

Pick SE Ranking if you want the cheaper option ($129/mo vs $8/mo).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for All in One SEO

All in One SEO has raised Bootstrapped (Acquired by Awesome Motive (2020)). Founded by Michael Torbert, Syed Balkhi, based in West Palm Beach, FL. On their site they list 3 named customers including Vogue, Nestle, Thomson Reuters. Pricing starts at $8/mo.

Powerful WordPress SEO plugin with TruSEO score and link assistant.

What people praise

  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
  • WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
  • TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
  • Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.

Where it falls short

  • Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
  • Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
  • Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
  • Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.

The case for SE Ranking

SE Ranking has raised Bootstrapped. Founded by Dmitri Lipnitsky, based in Palo Alto, CA. Pricing starts at $129/mo.

Mid-market SEO platform with keyword tracking, audits, and AI Overviews monitoring.

What people praise

  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
  • Significantly cheaper than Semrush and Ahrefs at the same project and keyword volumes.
  • All-in-one feature set (rank, keyword, backlink, site audit) rare at this price point per G2 reviewers.
  • White-label reporting and agency pack make it a popular agency choice for client-facing dashboards.

Where it falls short

  • Keyword database depth is smaller than Semrush or Ahrefs, especially for non-English markets per reviewers.
  • Backlink index is smaller and less fresh than Ahrefs, so it is better as a complement than a replacement.
  • Site audit reports more false positives than competitors per some Capterra reviews.
  • UI loads slowly with large keyword sets according to repeated G2 mentions.

Pricing, tier by tier

Tier 1
All in One SEO
Basic
$49.50/year intro, $99/year renewal
  • 1 site
  • 10,000 AI Credits
  • Unlimited SEO audits
  • Smart Schema markup
SE Ranking
Core
$129/mo
  • 10 projects and 1 manager seat
  • 2,000 keywords tracked daily
  • 100 prompts tracked
  • 5 domains in GEO research
Tier 2
All in One SEO
Plus
$99.50/year intro, $199/year renewal
  • 3 sites
  • 25,000 AI Credits
  • Local Business and Multi-Location schema
  • Author SEO (E-E-A-T)
SE Ranking
Growth
$279/mo
  • 30 projects and 3 manager seats
  • 5,000 keywords and 250 prompts daily
  • 15 domains in GEO research
  • 2M pages/month in site audit
Tier 3
All in One SEO
Pro
$199.50/year intro, $399/year renewal
  • 10 sites
  • 50,000 AI Credits
  • Internal Link Assistant
  • 404 error tracking and Advanced Redirects
SE Ranking
Enterprise
Custom
  • Custom keyword and project limits
  • Custom API quotas
  • Custom SLA
  • Dedicated account manager
Tier 4
All in One SEO
Elite
$299.50/year intro, $599/year renewal
  • 100 sites
  • 200,000 AI Credits
  • Keyword Rank Tracking
  • Client and multi-site management
SE Ranking

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on All in One SEO
  • TruSEO On-Page Analysis. Color-coded on-page checklist with actionable fix recommendations per post.
  • Smart Schema Markup. Auto-generates JSON-LD schema for posts, products, FAQs, recipes, and 25+ other types.
  • Internal Link Assistant. Suggests internal link targets across the site to strengthen topic clusters.
  • WooCommerce SEO. Product-specific titles, descriptions, schema, and sitemap support for WooCommerce stores.
  • Author SEO (E-E-A-T). Adds author schema and bios designed to satisfy Google's experience signals.
  • AI Title and Meta Generator. ChatGPT-powered writing tools for titles, meta descriptions, and post outlines using included AI credits.
Only on SE Ranking
  • Rank Tracker. Daily updates across Google, Bing, Yahoo, YouTube, and Maps with historical position graphs.
  • Keyword Research. Suggestions, related and long-tail keywords, plus difficulty and volume across 188 countries.
  • Competitor Research. Compare organic and paid traffic, keyword overlap, and historical changes versus a competitor domain.
  • Website Audit. Crawls up to 2M pages/month for technical SEO issues with prioritized fix recommendations.
  • Backlink Checker and Monitor. Tracks gained and lost backlinks with toxic-link analysis.
  • AI Search Tracker. Add-on that monitors brand mentions in AI Overviews and generative search results.

When each one wins

When All in One SEO wins
  • Budget is the constraint. All in One SEO starts at $8/mo vs SE Ranking's $129/mo, so on a per-seat basis it's the cheaper way in.
  • You're enterprise and need to call a reference. All in One SEO lists 3 named customers; SE Ranking lists 0.
  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
When SE Ranking wins
  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking All in One SEO plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick All in One SEO over SE Ranking

  1. Lower entry price. All in One SEO starts at $8/mo vs SE Ranking's $129/mo.
  2. More plan flexibility. All in One SEO offers 4 pricing tiers vs SE Ranking's 3, so there's a better chance one fits your team size.
  3. More named customers. All in One SEO lists 3 customers vs SE Ranking's 0, including Vogue, Nestle, Thomson Reuters.
  4. More mature platform. All in One SEO (founded 2007) has had more time to harden the product than SE Ranking (2013).
  5. What users praise most. Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.

Reasons to pick SE Ranking over All in One SEO

  1. More verified reviews. SE Ranking has 2,396 G2 reviews vs All in One SEO's 203, so the average rating carries more weight.
  2. Faster product velocity. SE Ranking has shipped 5 public launches in the last year vs All in One SEO's 0.
  3. Built for the LLM era. SE Ranking was founded in 2013, built around AI search from day one; All in One SEO dates back to 2007 and is retrofitting.
  4. What users praise most. Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.

Switching from one to the other

From All in One SEO to SE Ranking

Export your saved queries and prompt panels from All in One SEO (most tools support CSV export). Most SE Ranking setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate SE Ranking's data againstAll in One SEO's; one to two weeks of full reconciliation before you cancel All in One SEO. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From SE Ranking to All in One SEO

Same flow in reverse. Export from SE Ranking, import to All in One SEO. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

All in One SEOSE Ranking
Starts at (USD/mo)$8/mo$129/mo
Founded20072013
HeadquartersWest Palm Beach, FLPalo Alto, CA
Funding raisedBootstrappedBootstrapped
AI platforms tracked
G2 rating4.8 / 5 (203 reviews)4.7 / 5 (2396 reviews)
Named customers3
SOC 2 Type 2
GDPR✓ Yes✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

All in One SEOwhat users praise

  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
  • WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
  • TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
  • Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.
  • Direct Google Search Console integration surfaces clicks, impressions, and average position inside the WordPress admin.

All in One SEOwhat users complain about

  • Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
  • Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
  • Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
  • Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.
  • Four-tier price structure with feature gates between every level is described as 'a maze' by G2 reviewers.

SE Rankingwhat users praise

  • Rank tracker is praised for daily updates across Google, Bing, Yahoo, and YouTube with reliable historical data.
  • Significantly cheaper than Semrush and Ahrefs at the same project and keyword volumes.
  • All-in-one feature set (rank, keyword, backlink, site audit) rare at this price point per G2 reviewers.
  • White-label reporting and agency pack make it a popular agency choice for client-facing dashboards.
  • Native GA4, Search Console, and Looker Studio integrations are reported as quick to set up.

SE Rankingwhat users complain about

  • Keyword database depth is smaller than Semrush or Ahrefs, especially for non-English markets per reviewers.
  • Backlink index is smaller and less fresh than Ahrefs, so it is better as a complement than a replacement.
  • Site audit reports more false positives than competitors per some Capterra reviews.
  • UI loads slowly with large keyword sets according to repeated G2 mentions.
  • AI Search add-on costs $89/mo extra on top of the base plan, increasing total cost of ownership.

A third option

Both All in One SEO and SE Rankingare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Frequently asked questions

Which is better, All in One SEO or SE Ranking?

Honestly: neither one fully solves the problem. All in One SEO and SE Ranking are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick All in One SEO for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do All in One SEO and SE Ranking cost?

All in One SEO starts at $8/mo. SE Ranking starts at $129/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do All in One SEO and SE Ranking actually improve your AI visibility, or just measure it?

Both All in One SEO and SE Ranking are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to All in One SEO and SE Ranking?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.