Head-to-head review · Updated June 2026

All in One SEO vs Moz: which one wins in 2026?

All in One SEO and Moz both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. All in One SEO has raised Bootstrapped, Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding; Moz is the more-funded incumbent; All in One SEO is the leaner challenger.

All in One SEO is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
Pick

All in One SEO

Pick All in One SEO if you want the cheaper option ($8/mo vs $39/mo); and you trust traction signals — they list 3 customers, Moz lists 0.

Pick

Moz

Pick Moz if you want the cheaper option ($39/mo vs $8/mo); and you want the better-funded company ($29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for All in One SEO

All in One SEO has raised Bootstrapped (Acquired by Awesome Motive (2020)). Founded by Michael Torbert, Syed Balkhi, based in West Palm Beach, FL. On their site they list 3 named customers including Vogue, Nestle, Thomson Reuters. Pricing starts at $8/mo.

Powerful WordPress SEO plugin with TruSEO score and link assistant.

What people praise

  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
  • WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
  • TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
  • Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.

Where it falls short

  • Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
  • Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
  • Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
  • Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.

The case for Moz

Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding (Acquired by iContact Marketing (J2 Global/Ziff Davis) in 2021). Founded by Rand Fishkin, Gillian Muessig, based in Seattle, WA. Pricing starts at $39/mo.

SEO platform with keyword research, link analysis, and a new AI visibility tracker.

What people praise

  • Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
  • Moz Academy and the free MozBar Chrome extension drive deep brand trust that Ahrefs and Semrush spend millions to match.
  • Capterra rating sits at 4.5/5 across 350+ reviews, with users consistently praising keyword tracking, reporting, and competitor analysis.
  • Page Optimization Suggestions tool gives actionable on-page recommendations that are friendlier to non-SEO teams than Ahrefs Site Audit.

Where it falls short

  • Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
  • Additional user seats cost $49/mo each on every plan, which agencies call a hidden cost compared to Ahrefs' bundled seats.
  • Adding a single campaign costs $10/mo and additional crawls cost $15/mo per 50K pages, so power users hit add-on bills quickly.
  • UX is described as dated and harder to navigate than Ahrefs or Semrush, particularly on Site Crawl and Page Grader screens.

Pricing, tier by tier

Tier 1
All in One SEO
Basic
$49.50/year intro, $99/year renewal
  • 1 site
  • 10,000 AI Credits
  • Unlimited SEO audits
  • Smart Schema markup
Moz
Starter
$39/mo
  • 1 campaign
  • Basic keyword research
  • Site Crawl with limited pages
  • Limited rank tracking
Tier 2
All in One SEO
Plus
$99.50/year intro, $199/year renewal
  • 3 sites
  • 25,000 AI Credits
  • Local Business and Multi-Location schema
  • Author SEO (E-E-A-T)
Moz
Standard
$79/mo
  • 3 campaigns
  • Keyword Explorer with monthly query limit
  • Site Crawl up to 100K pages
  • Page Optimization Suggestions
Tier 3
All in One SEO
Pro
$199.50/year intro, $399/year renewal
  • 10 sites
  • 50,000 AI Credits
  • Internal Link Assistant
  • 404 error tracking and Advanced Redirects
Moz
Medium
$143/mo
  • 10 campaigns
  • Higher keyword query limits
  • Site Crawl up to 500K pages
  • On-page grader
Tier 4
All in One SEO
Elite
$299.50/year intro, $599/year renewal
  • 100 sites
  • 200,000 AI Credits
  • Keyword Rank Tracking
  • Client and multi-site management
Moz
Large
$239/mo
  • 25 campaigns
  • Highest keyword research limits
  • Site Crawl up to 2M pages
  • Higher rank tracking limits

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on All in One SEO
  • TruSEO On-Page Analysis. Color-coded on-page checklist with actionable fix recommendations per post.
  • Smart Schema Markup. Auto-generates JSON-LD schema for posts, products, FAQs, recipes, and 25+ other types.
  • Internal Link Assistant. Suggests internal link targets across the site to strengthen topic clusters.
  • WooCommerce SEO. Product-specific titles, descriptions, schema, and sitemap support for WooCommerce stores.
  • Author SEO (E-E-A-T). Adds author schema and bios designed to satisfy Google's experience signals.
  • AI Title and Meta Generator. ChatGPT-powered writing tools for titles, meta descriptions, and post outlines using included AI credits.
Only on Moz
  • Domain Authority. Proprietary 0-100 score predicting a domain's likelihood of ranking, used as a benchmark across the SEO industry.
  • Keyword Explorer. Search volume, difficulty, organic CTR, and SERP analysis for keyword research and prioritization.
  • Site Crawl. Cloud crawler that audits technical SEO issues and tracks them over time across campaigns.
  • Rank Tracker. Daily and weekly position tracking across desktop and mobile, with STAT-powered enterprise tracking on higher tiers.
  • Link Explorer. Backlink index for prospecting, lost-link recovery, and competitor link gap analysis.
  • MozBar. Free Chrome extension surfacing DA, PA, link metrics, and on-page elements while browsing the web.

When each one wins

When All in One SEO wins
  • Budget is the constraint. All in One SEO starts at $8/mo vs Moz's $39/mo, so on a per-seat basis it's the cheaper way in.
  • You're enterprise and need to call a reference. All in One SEO lists 3 named customers; Moz lists 0.
  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
When Moz wins
  • You want the better-funded incumbent. Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding, giving it more runway and shipping velocity.
  • Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking All in One SEO plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick All in One SEO over Moz

  1. Lower entry price. All in One SEO starts at $8/mo vs Moz's $39/mo.
  2. More named customers. All in One SEO lists 3 customers vs Moz's 0, including Vogue, Nestle, Thomson Reuters.
  3. Higher G2 rating. All in One SEO averages 4.8/5 on G2 across 203 reviews; Moz averages 4.3.
  4. What users praise most. Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.

Reasons to pick Moz over All in One SEO

  1. Better-funded incumbent. Moz has raised $29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding, giving it more runway and shipping velocity than All in One SEO (Bootstrapped).
  2. More verified reviews. Moz has 569 G2 reviews vs All in One SEO's 203, so the average rating carries more weight.
  3. Faster product velocity. Moz has shipped 4 public launches in the last year vs All in One SEO's 0.
  4. What users praise most. Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.

Switching from one to the other

From All in One SEO to Moz

Export your saved queries and prompt panels from All in One SEO (most tools support CSV export). Most Moz setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Moz's data againstAll in One SEO's; one to two weeks of full reconciliation before you cancel All in One SEO. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Moz to All in One SEO

Same flow in reverse. Export from Moz, import to All in One SEO. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

All in One SEOMoz
Starts at (USD/mo)$8/mo$39/mo
Founded20072004
HeadquartersWest Palm Beach, FLSeattle, WA
Funding raisedBootstrapped$29.1M before acquisition: $1.1M Series A (2007, Ignition Partners and Curious Office), $18M Series B (2012, Foundry Group and Ignition Partners), plus growth funding
AI platforms tracked
G2 rating4.8 / 5 (203 reviews)4.3 / 5 (569 reviews)
Named customers3
SOC 2 Type 2
GDPR✓ Yes✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

All in One SEOwhat users praise

  • Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
  • WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
  • TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
  • Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.
  • Direct Google Search Console integration surfaces clicks, impressions, and average position inside the WordPress admin.

All in One SEOwhat users complain about

  • Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
  • Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
  • Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
  • Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.
  • Four-tier price structure with feature gates between every level is described as 'a maze' by G2 reviewers.

Mozwhat users praise

  • Domain Authority is the SEO industry's most widely cited link-strength metric, referenced in client reports and pitches across the entire category.
  • Moz Academy and the free MozBar Chrome extension drive deep brand trust that Ahrefs and Semrush spend millions to match.
  • Capterra rating sits at 4.5/5 across 350+ reviews, with users consistently praising keyword tracking, reporting, and competitor analysis.
  • Page Optimization Suggestions tool gives actionable on-page recommendations that are friendlier to non-SEO teams than Ahrefs Site Audit.
  • STAT Search Analytics acquisition (2018) gives enterprise customers daily SERP tracking at scale that competitors charge premium add-on fees for.

Mozwhat users complain about

  • Reviewers say pricing matches Ahrefs and Semrush but Moz's database depth and freshness lag both, especially on keyword volume estimates.
  • Additional user seats cost $49/mo each on every plan, which agencies call a hidden cost compared to Ahrefs' bundled seats.
  • Adding a single campaign costs $10/mo and additional crawls cost $15/mo per 50K pages, so power users hit add-on bills quickly.
  • UX is described as dated and harder to navigate than Ahrefs or Semrush, particularly on Site Crawl and Page Grader screens.
  • 2021 acquisition by iContact Marketing (J2 Global/Ziff Davis) slowed feature shipping noticeably, per longtime customers on Reddit.

A third option

Both All in One SEO and Mozare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Frequently asked questions

Which is better, All in One SEO or Moz?

Honestly: neither one fully solves the problem. All in One SEO and Moz are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick All in One SEO for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do All in One SEO and Moz cost?

All in One SEO starts at $8/mo. Moz starts at $39/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do All in One SEO and Moz actually improve your AI visibility, or just measure it?

Both All in One SEO and Moz are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to All in One SEO and Moz?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.