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Insurance Brokerages · United States · 2026

Top US Insurance Brokerages in AI Search, 2026

Which brokers AI engines name when CFOs and risk managers search for commercial insurance and benefits partners.

Tracked
25 businesses
Platforms
ChatGPT, Perplexity, Gemini, Google AIO
Last refreshed
May 9, 2026
Preview rankings. Initial scores are seeded from a methodology pass. Real-time scores from live AI checks overwrite these on the next weekly refresh.
#
Business
Citation score
Per platform
01
Marsh McLennan
marshmclennan.com
Largest insurance broker globally
94
ChatGPT4
Perplexity4
Gemini3
Google AIO4
02
Aon
aon.com
Global insurance and reinsurance brokerage
94
ChatGPT4
Perplexity4
Gemini3
Google AIO4
03
Arthur J. Gallagher
ajg.com
Top US-headquartered global broker
94
ChatGPT4
Perplexity4
Gemini3
Google AIO4
04
Willis Towers Watson
wtwco.com
Risk advisory and brokerage
81
ChatGPT3
Perplexity4
Gemini3
Google AIO3
05
Hub International
hubinternational.com
Largest privately-held North American broker
81
ChatGPT3
Perplexity4
Gemini3
Google AIO3
06
Brown & Brown
bbinsurance.com
Top US property and casualty brokerage
81
ChatGPT3
Perplexity4
Gemini3
Google AIO3
07
USI Insurance Services
usi.com
Top US commercial broker
69
ChatGPT3
Perplexity3
Gemini2
Google AIO3
08
Lockton
lockton.com
Largest privately-owned global insurance broker
69
ChatGPT3
Perplexity3
Gemini2
Google AIO3
09
Acrisure
acrisure.com
Fast-growing US broker by acquisition
69
ChatGPT3
Perplexity3
Gemini2
Google AIO3
10
Truist Insurance Holdings
truistinsurance.com
Top 5 US insurance brokerage
69
ChatGPT3
Perplexity3
Gemini2
Google AIO3
11
Alliant Insurance Services
alliant.com
Mid-market and specialty broker
50
ChatGPT2
Perplexity2
Gemini2
Google AIO2
12
Risk Strategies
risk-strategies.com
Specialty risk and benefits broker
50
ChatGPT2
Perplexity2
Gemini2
Google AIO2
13
AssuredPartners
assuredpartners.com
Mid-market full-service broker
50
ChatGPT2
Perplexity2
Gemini2
Google AIO2
14
NFP
nfp.com
Aon-owned benefits and P&C brokerage
50
ChatGPT2
Perplexity2
Gemini2
Google AIO2
15
Amwins
amwins.com
Largest US wholesale insurance broker
50
ChatGPT2
Perplexity2
Gemini2
Google AIO2
16
BRP Group
baldwinriskpartners.com
Insurance and risk management firm
38
ChatGPT1
Perplexity2
Gemini1
Google AIO2
17
Higginbotham
higginbotham.com
Texas-based national broker
38
ChatGPT1
Perplexity2
Gemini1
Google AIO2
18
Foundation Risk Partners
foundationrp.com
Mid-market commercial broker
38
ChatGPT1
Perplexity2
Gemini1
Google AIO2
19
Heffernan Insurance Brokers
heffins.com
Independent commercial broker
38
ChatGPT1
Perplexity2
Gemini1
Google AIO2
20
OneDigital
onedigital.com
Employee benefits broker, fast-growing
38
ChatGPT1
Perplexity2
Gemini1
Google AIO2
21
World Insurance Associates
worldinsurance.com
P&C and benefits broker, national
25
ChatGPT1
Perplexity1
Gemini1
Google AIO1
22
PCF Insurance Services
pcfins.com
National independent broker
25
ChatGPT1
Perplexity1
Gemini1
Google AIO1
23
Patriot Growth Insurance
patriotgis.com
Independent national broker, mid-market
25
ChatGPT1
Perplexity1
Gemini1
Google AIO1
24
Marsh & McLennan Agency
marshmma.com
MMC US middle-market subsidiary
25
ChatGPT1
Perplexity1
Gemini1
Google AIO1
25
Hilb Group
hilbgroup.com
Mid-market broker, BD&A acquired
25
ChatGPT1
Perplexity1
Gemini1
Google AIO1
Results by query

Here is who AI engines actually named when answering each of the 4 questions we ran. Top 5 cited per query, across 4 platforms.

Q01
“top US insurance brokerages 2026”
  1. Marsh McLennan
    ChatGPTPerplexityGeminiGoogle AIO
  2. Aon
    ChatGPTPerplexityGeminiGoogle AIO
  3. Arthur J. Gallagher
    ChatGPTPerplexityGeminiGoogle AIO
  4. Willis Towers Watson
    ChatGPTPerplexityGeminiGoogle AIO
  5. Hub International
    ChatGPTPerplexityGeminiGoogle AIO
Q02
“best commercial insurance brokers for mid-market businesses”
  1. Marsh McLennan
    ChatGPTPerplexityGeminiGoogle AIO
  2. Aon
    ChatGPTPerplexityGeminiGoogle AIO
  3. Arthur J. Gallagher
    ChatGPTPerplexityGeminiGoogle AIO
  4. Willis Towers Watson
    ChatGPTPerplexityGeminiGoogle AIO
  5. Hub International
    ChatGPTPerplexityGeminiGoogle AIO
Q03
“leading employee benefits brokers in the United States”
  1. Marsh McLennan
    ChatGPTPerplexityGeminiGoogle AIO
  2. Aon
    ChatGPTPerplexityGeminiGoogle AIO
  3. Arthur J. Gallagher
    ChatGPTPerplexityGeminiGoogle AIO
  4. Willis Towers Watson
    ChatGPTPerplexityGeminiGoogle AIO
  5. Hub International
    ChatGPTPerplexityGeminiGoogle AIO
Q04
“largest privately held insurance brokerages”
  1. Marsh McLennan
    ChatGPTPerplexityGoogle AIO
  2. Aon
    ChatGPTPerplexityGoogle AIO
  3. Arthur J. Gallagher
    ChatGPTPerplexityGoogle AIO
  4. Willis Towers Watson
    Perplexity
  5. Hub International
    Perplexity
Methodology

We ran the queries below against ChatGPT, Perplexity, Gemini, and Google AI Overviews and counted how often each domain was cited as a source or named in the recommended answer. Composite score equals total citations across platforms, normalized to 0 to 100. Audit refreshed weekly.

The 4 queries we ran
  1. top US insurance brokerages 2026
  2. best commercial insurance brokers for mid-market businesses
  3. leading employee benefits brokers in the United States
  4. largest privately held insurance brokerages
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