Top DTC Beauty and Wellness Brands in AI Search, 2026
Which direct-to-consumer beauty and wellness brands AI engines recommend when shoppers ask for routines, ingredients, and skin types.
Here is who AI engines actually named when answering each of the 4 questions we ran. Top 5 cited per query, across 4 platforms.
- GlossierChatGPTPerplexityGeminiGoogle AIO
- Drunk ElephantChatGPTPerplexityGeminiGoogle AIO
- Rare BeautyChatGPTPerplexityGeminiGoogle AIO
- Fenty BeautyChatGPTPerplexityGeminiGoogle AIO
- Charlotte TilburyChatGPTPerplexityGeminiGoogle AIO
- GlossierChatGPTPerplexityGeminiGoogle AIO
- Drunk ElephantChatGPTPerplexityGeminiGoogle AIO
- Rare BeautyChatGPTPerplexityGeminiGoogle AIO
- Fenty BeautyChatGPTPerplexityGeminiGoogle AIO
- Charlotte TilburyChatGPTPerplexityGeminiGoogle AIO
- GlossierChatGPTPerplexityGeminiGoogle AIO
- Drunk ElephantChatGPTPerplexityGeminiGoogle AIO
- Rare BeautyChatGPTPerplexityGeminiGoogle AIO
- Fenty BeautyChatGPTPerplexityGeminiGoogle AIO
- Charlotte TilburyChatGPTPerplexityGeminiGoogle AIO
- GlossierChatGPTPerplexityGoogle AIO
- Drunk ElephantChatGPTPerplexityGoogle AIO
- Rare BeautyChatGPTPerplexityGoogle AIO
- Fenty BeautyPerplexity
- Charlotte TilburyPerplexity
We ran the queries below against ChatGPT, Perplexity, Gemini, and Google AI Overviews and counted how often each domain was cited as a source or named in the recommended answer. Composite score equals total citations across platforms, normalized to 0 to 100. Audit refreshed weekly.
The 4 queries we ran
- best DTC clean beauty brands 2026
- top skincare brands for sensitive skin
- leading wellness and supplement brands online
- best haircare brands you can buy online
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