Then we plan the pages that answer them
One clear page per question, in your market, with real numbers. The things your brokers already explain on every first call.
Leasing office space in Manhattan: the complete tenant's guide
Wins the head question: “how to lease office space nyc”
Supporting pages (spokes)
Each answers one specific question and links back to the pillar.
Does a tenant rep broker cost you anything? The honest answer
Target: “does a tenant rep broker cost anything”
What Manhattan office space actually costs, by submarket
Target: “manhattan office asking rents by submarket”
Loss factor: why your 10,000 feet is really 8,200
Target: “loss factor nyc office lease”
Subleasing space you no longer need, without losing control
Target: “how to sublease office space nyc”
The Good Guy Guarantee, and what you are actually signing
Target: “good guy guarantee nyc lease”
Availability or vacancy? Why the two numbers disagree
Target: “manhattan office availability vs vacancy”
The full plan is a client deliverable
Per-page briefs, target questions and the publishing schedule are built for you.