Unlimited users on every plan, including the $39 Launch tier, which is rare in the rank-tracking category.
Editorial review·Last reviewed June 2026·By the GrowthManager.ai editorial team
RankTracker review
Visit ranktracker.com ↗Starts at
$39/mo
Founded
2018
HQ
London, UK
Funding
Bootstrapped
Platforms
—
G2 rating
4.6 / 5 (171)
Our take, in one paragraph
RankTracker is one of the tools competing in this category. Pricing starts at $39/mo across 4 tiers. Named customers include Independent SEO consultants, In-house marketing teams, Digital agencies. Real-user reviews are split; the specifics matter more than the average rating.
In their own words: All-in-one SEO toolkit with rank tracker, web audit, and backlink monitor.
Who RankTracker is for, and who it isn't
Best for
- Solo founders and bootstrappers. Entry tier starts at $39/mo, which is unusual in this category and means you can try it on your personal budget.
- Classic SEO teams adding AI visibility. If you already pay for SEO tooling, the AI search module is an incremental add rather than a separate procurement cycle.
Not for
- AI-search-only buyers. If your only goal is ChatGPT and Perplexity visibility, the dedicated AI visibility tools are tighter than the SEO-platform retrofit.
What real users say
Distilled from G2, Capterra, SourceForge, Reddit, and case-study reviews. Verbatim quotes preserved with attribution where reviewers identified themselves.
What people praise
Daily top-100 rank tracking across Google, Bing, Yahoo, and Yandex with localized SERPs in 50+ countries.
Web Audit scans 100+ technical SEO data points, covering on-page and crawl issues from the same UI.
Where it falls short
Backlink data is shallower than Ahrefs or Semrush, limiting competitive link analysis.
Lifetime Deal customers have publicly reported account lockouts and paid support fees to regain access, per G2 reviews.
Advanced features have a discoverability problem with key settings hidden in the interface.
Pricing
Pulled from RankTracker's public pricing page on 2026-06-07. We re-pull hourly.
Launch
$39/mo
$31.20/mo billed annually (20% off)
- 500 daily top-100 keyword tracking
- 500 monthly instant checks
- 40,000 monthly data rows
- 50 SERP insights (top 10)
- Deep SERP scan (top 100)
- 5 competitors per project
- Unlimited trackable projects, reports, and users
Growth
$89/mo
$71/mo billed annually (20% off)
- 1,000 daily top-100 keyword tracking
- 1,000 monthly instant checks
- 150,000 monthly data rows
- 100 SERP insights (top 10)
- 10 competitors per project
- Unlimited trackable projects, reports, and users
Scale
$149/mo
$119.20/mo billed annually (20% off)
- 2,000 daily top-100 keyword tracking
- 2,000 monthly instant checks
- 350,000 monthly data rows
- 200 SERP insights (top 10)
- 20 competitors per project
- Unlimited trackable projects, reports, and users
Authority
$299/mo
$239.20/mo billed annually (20% off)
- 5,000 daily top-100 keyword tracking
- 5,000 monthly instant checks
- 800,000 monthly data rows
- 400 SERP insights (top 10)
- 50 competitors per project
- Unlimited trackable projects, reports, and users
Who's behind it
- Co-founder and CEO
- Co-founder and CTO
Integrations
Native integrations grouped by category. Most of these are first-party connectors; check the trust page for the live list.
Other
Google Search ConsoleGoogle AnalyticsOpenAI GPT-4PDF reportsCSV export
Security and compliance
What your security review will care about, sourced from RankTracker's trust page where one exists.
SOC 2 Type 2
ISO 27001
GDPR
HIPAA
If not RankTracker, then what?
The named alternatives we'd shortlist next, scored against RankTracker on the dimension each one wins.
Compare RankTracker head-to-head
We've published detailed side-by-side comparisons against the other tools in the space. Pick a competitor below for the full editorial breakdown.
RankTracker vs AccuRanker
RankTracker vs Advanced Web Ranking
RankTracker vs Ahrefs
RankTracker vs All in One SEO
RankTracker vs Botify
RankTracker vs BrightEdge
Our recommendation: GrowthManager.ai
RankTracker is a great tool if you have an in-house team to act on the data. GrowthManager.ai gives you the same tracking and acts on it. We write 100 articles per month, configure the schema and llms.txt, build backlinks, and seed Reddit and Quora. $999/mo, managed end-to-end.
Frequently asked questions
What does RankTracker do?
All-in-one SEO toolkit with rank tracker, web audit, and backlink monitor. Pricing starts at $39/mo.
How much does RankTracker cost?
RankTracker starts at $39/mo and runs across 4 tiers. For comparison, GrowthManager.ai is $999/mo for the full managed program (tracking + content + infrastructure + distribution), so if you'd otherwise pay RankTracker and hire an agency to act on the data, we're usually cheaper end-to-end.
What's the best alternative to RankTracker?
Depends on what you're trying to do. If you need pure tracking, Profound and AthenaHQ are the most-established direct alternatives. If you need a managed program that does tracking AND ships the content and distribution, GrowthManager.ai is the editorial pick on this site (and yes, we publish this review).
Is RankTracker worth it?
For teams that already have in-house content production and just need a measurement layer, RankTracker can be worth it. The shortcoming most users mention is that RankTracker tells you what's wrong without fixing it; you still need a team or an agency to act on the recommendations. GrowthManager.ai bundles the measurement and the team at $999/mo, which usually beats stacking RankTracker plus an agency.
Does RankTracker do content creation, infrastructure, and distribution?
No. RankTracker is a measurement and reporting tool. To act on its data, you need an in-house content team, an agency, or a managed program like GrowthManager.ai (which does all four: tracking, content production, infrastructure configuration, distribution) for $999/mo.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure
GrowthManager.ai makes a competing product, so this review is not neutral. Pricing was pulled from RankTracker's public pricing page or triangulated from third-party reviews when not public. Pros, cons, and verbatim user quotes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with reviewer attribution preserved where it was published. Case-study metrics come from RankTracker's own customer pages. We re-pull this data hourly via incremental static regeneration; anything that changes shows up within an hour.