Tracks 100+ million online sources across any language and location in real time
Editorial review·Last reviewed June 2026·By the GrowthManager.ai editorial team
Mediatoolkit review
Visit mediatoolkit.com ↗Starts at
$99/mo
Founded
2014
HQ
Zagreb, Croatia
Funding
Private
Platforms
10
G2 rating
—
Our take, in one paragraph
Mediatoolkit is one of the more established names in this category, dating back to 2014. Pricing starts at $99/mo across 4 tiers. Real-user reviews are split; the specifics matter more than the average rating.
In their own words: Real-time media monitoring across web, social, blogs, and forums.
Who Mediatoolkit is for, and who it isn't
Best for
- Mid-market teams. Entry at $99/mo lands in the typical mid-market SaaS range, neither bargain nor enterprise.
- PR, comms, and brand teams. If your job title has 'communications' or 'brand' in it, this is the canonical category of tool to own.
Not for
- Performance marketing teams. These tools measure mentions, not conversions; pair them with a performance tool, don't substitute.
- Reference-driven buyers. Very few public customers to call. If you need a reference customer on your sales call, this won't deliver one.
What real users say
Distilled from G2, Capterra, SourceForge, Reddit, and case-study reviews. Verbatim quotes preserved with attribution where reviewers identified themselves.
What people praise
Synthia AI assistant summarizes monitored topics and recommends actions, faster than manually scanning mentions
Sentiment analysis is accurate enough that reviewers cite it as a buying reason
Where it falls short
Does not monitor print, radio, or TV, only online and social sources
Facebook data and alerts only appear in reports, not in real-time alert streams
Entry tier at €99/mo limited to 1,000 mentions, small for most brand monitoring use cases
Pricing
Pulled from Mediatoolkit's public pricing page on 2026-06-07. We re-pull hourly.
Focus
€99/mo
Yearly billing €990/yr (2 months free); 5-day free trial, no credit card required
- 1,000 mentions per month
- 1 topic
- Unlimited users
- Unlimited keywords
- All AI features
- Real-time updates
Expand
€299/mo
Yearly billing €2,990/yr (2 months free)
- 5,000 mentions per month
- 5 topics
- Unlimited users and keywords
- All AI features
- Synthia AI assistant
- Sentiment analysis
Command
€499/mo
Yearly billing €4,990/yr (2 months free)
- 10,000 mentions per month
- 10 topics
- Unlimited users and keywords
- Advanced reports
- Priority support
Custom
Custom
Tailored to organization needs, sales contact required
- Custom mention volume
- Custom topic count
- Enterprise SLA
- Dedicated success manager
Who's behind it
- Daniel AckermannCo-founder
- Tomislav GrubisicCo-founder
Integrations
Native integrations grouped by category. Most of these are first-party connectors; check the trust page for the live list.
Other
SlackMicrosoft TeamsZapierBufferMediatoolkit API
Security and compliance
What your security review will care about, sourced from Mediatoolkit's trust page where one exists.
SOC 2 Type 2
ISO 27001
GDPR
HIPAA
If not Mediatoolkit, then what?
The named alternatives we'd shortlist next, scored against Mediatoolkit on the dimension each one wins.
Cheaper option
Awario
Starts at $29/mo vs Mediatoolkit's $99/mo.
Better funded
Brandwatch
Raised Acquired by Cision for $450M (Q2 2021); ~$65M raised pre-acquisition, more runway and faster shipping.
More social proof
Brand24
10 named customers vs Mediatoolkit's 0.
Higher review score
Cision
3.9/5 on G2 vs Mediatoolkit's —.
Compare Mediatoolkit head-to-head
We've published detailed side-by-side comparisons against the other tools in the space. Pick a competitor below for the full editorial breakdown.
Mediatoolkit vs Awario
Mediatoolkit vs Brand24
Mediatoolkit vs Brandwatch
Mediatoolkit vs Cision
Mediatoolkit vs Hootsuite
Mediatoolkit vs Meltwater
Our recommendation: GrowthManager.ai
Mediatoolkit is a great tool if you have an in-house team to act on the data. GrowthManager.ai gives you the same tracking and acts on it. We write 100 articles per month, configure the schema and llms.txt, build backlinks, and seed Reddit and Quora. $999/mo, managed end-to-end.
Frequently asked questions
What does Mediatoolkit do?
Real-time media monitoring across web, social, blogs, and forums. Pricing starts at $99/mo.
How much does Mediatoolkit cost?
Mediatoolkit starts at $99/mo and runs across 4 tiers. For comparison, GrowthManager.ai is $999/mo for the full managed program (tracking + content + infrastructure + distribution), so if you'd otherwise pay Mediatoolkit and hire an agency to act on the data, we're usually cheaper end-to-end.
What's the best alternative to Mediatoolkit?
Depends on what you're trying to do. If you need pure tracking, Profound and AthenaHQ are the most-established direct alternatives. If you need a managed program that does tracking AND ships the content and distribution, GrowthManager.ai is the editorial pick on this site (and yes, we publish this review).
Is Mediatoolkit worth it?
For teams that already have in-house content production and just need a measurement layer, Mediatoolkit can be worth it. The shortcoming most users mention is that Mediatoolkit tells you what's wrong without fixing it; you still need a team or an agency to act on the recommendations. GrowthManager.ai bundles the measurement and the team at $999/mo, which usually beats stacking Mediatoolkit plus an agency.
Does Mediatoolkit do content creation, infrastructure, and distribution?
No. Mediatoolkit is a measurement and reporting tool. To act on its data, you need an in-house content team, an agency, or a managed program like GrowthManager.ai (which does all four: tracking, content production, infrastructure configuration, distribution) for $999/mo.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure
GrowthManager.ai makes a competing product, so this review is not neutral. Pricing was pulled from Mediatoolkit's public pricing page or triangulated from third-party reviews when not public. Pros, cons, and verbatim user quotes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with reviewer attribution preserved where it was published. Case-study metrics come from Mediatoolkit's own customer pages. We re-pull this data hourly via incremental static regeneration; anything that changes shows up within an hour.