Pick
Peec AI
Pick Peec AI if you want the cheaper option ($95/mo vs $0/mo); and you need broader AI platform coverage (10 platforms vs 0); and you trust traction signals — they list 15 customers, Sanity lists 10.
Head-to-head review · Updated June 2026
Peec AI vs Sanity: which one wins in 2026?
Peec AI and Sanity both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Peec AI has raised $29M, Sanity has raised $173M; Sanity is the more-funded incumbent; Peec AI is the leaner challenger.
Sanity is cheaper out the gate, but Peec AI tracks more AI platforms. The right pick depends on which dimension matters most for you.
The verdict
Pick
Sanity
Pick Sanity if you want the cheaper option ($0/mo vs $95/mo); and you want the better-funded company ($173M); and SOC 2 Type 2 matters for your security review.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Peec AI
Peec AI has raised $29M (Series A — $21M led by Singular (November 2025)). Founded by Marius Meiners, Tobias Siwonia, Daniel Drabo, based in Berlin, Germany. On their site they list 15 named customers including Merge, Wix, Glide, Graphite. They cover 10 AI platforms. Pricing starts at $95/mo.
AI search analytics platform that helps marketing teams track, benchmark, and improve their brand's visibility across AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.
What people praise
- Intuitive, clean interface that gets users to data fast
- Outstanding customer support with direct Slack access to the founding team
- Unlimited team seats on every paid plan — no per-user pricing
- Suggested Prompts feature saves significant setup time
Where it falls short
- Monitoring only — no optimization guidance or content tools
- No historical data — tracking only starts from signup date
- Add-on costs for additional AI models inflate the real price substantially
- Limited value for early-stage or low-recognition brands
The case for Sanity
Sanity has raised $173M ($85M Series C led by Bullhound Capital, May 2025). Founded by Magnus Kongsli Hillestad, Even Westvang, Simen Svale Skogsrud, based in Oslo, Norway. On their site they list 10 named customers including Nike, Spotify, Figma, Burger King. Pricing starts at $0/mo.
Composable content cloud with real-time collaboration.
What people praise
- Rated #1 headless CMS on G2 for four consecutive years thanks to multiplayer editing and real-time collaboration.
- Sanity Studio is fully customizable in React code, giving developers more control than any visual CMS competitor.
- GROQ query language and real-time Content Lake APIs are uniquely powerful for complex content models.
- Visual Editing works across Next.js, Nuxt, Astro, and SvelteKit so frontend choice is not constrained.
Where it falls short
- Steep learning curve for non-developers; documentation gaps on advanced use cases are commonly cited in G2 reviews.
- Pricing scales aggressively with API calls and asset usage, making large content libraries expensive at runtime.
- Vendor lock-in is real because content is tied to GROQ and the Content Lake schema, making migrations painful.
- Requires developer involvement to set up schemas and Studio; not a click-to-publish tool like WordPress.
Pricing, tier by tier
Tier 1
Peec AI
Starter
$95/mo
- 50 prompts/month
- 1 project
- 3 AI models (choose from available set)
- Daily tracking
Sanity
Free
$0
- 20 user seats
- 2 public datasets
- 10,000 documents
- 100GB assets and bandwidth
Tier 2
Peec AI
Pro
$245/mo
- 150 prompts/month
- 2 projects
- 3 AI models
- 3 countries per project
Sanity
Growth
$15 per seat
- 50 user seats
- 2 datasets (private or public)
- 25,000 documents
- 100GB assets and bandwidth
Tier 3
Peec AI
Advanced
$495/mo
- 350 prompts/month
- 5 projects
- 3 AI models
- 3 countries per project
Sanity
Enterprise
Custom
- Custom user seats and roles
- Custom datasets and document limits
- SAML SSO and dedicated support
- Full audit trail and history API
Tier 4
Peec AI
Enterprise
Custom
- Unlimited prompts
- Unlimited projects
- All AI models
- Daily or weekly tracking frequency
Sanity
—
—
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Peec AI
- AI Search Visibility Tracking. Monitors how often and where a brand appears in responses from major AI search engines using custom prompts, with daily tracking, sentiment analysis, and citation/source attribution across 115+ languages and multiple countries.
- Competitive Benchmarking. Tracks competitor visibility scores across the same AI platforms and prompts, enabling side-by-side comparison of share-of-voice and sentiment within AI-generated answers.
- Looker Studio Connector & Data Export. Advanced and higher plans include a native Looker Studio connector for custom dashboards, CSV data export, and Google Analytics/Search Console integration for unified reporting.
Only on Sanity
- Sanity Studio. Customizable React-based editorial interface with multiplayer editing and content workflows.
- Content Lake. Real-time content database queryable via GROQ with precision updates across environments.
- Visual Editing. In-context preview for Next.js, Nuxt, Astro, and SvelteKit so editors see changes live.
- Content Agent. AI-powered automation for transforming materials into structured content and auditing at scale.
- Agent Actions. Schema-aware automation triggered by content mutations for workflow automation.
- Content Releases. Precision scheduling and deployment of content changes across datasets.
When each one wins
When Peec AI wins
- Platform coverage matters. Peec AI monitors 10 AI platforms; Sanity covers 0.
- You're enterprise and need to call a reference. Peec AI lists 15 named customers; Sanity lists 10.
- Intuitive, clean interface that gets users to data fast
When Sanity wins
- Budget is the constraint. Sanity starts at $0/mo vs Peec AI's $95/mo, so on a per-seat basis it's the cheaper way in.
- You want the better-funded incumbent. Sanity has raised $173M, giving it more runway and shipping velocity.
- Procurement requires SOC 2 Type 2. Sanity has it; Peec AI doesn't yet.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Peec AI plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Peec AI over Sanity
- More plan flexibility. Peec AI offers 4 pricing tiers vs Sanity's 3, so there's a better chance one fits your team size.
- Broader AI platform coverage. Peec AI tracks visibility across 10 AI engines vs Sanity's 0.
- More named customers. Peec AI lists 15 customers vs Sanity's 10, including Merge, Wix, Glide.
- Higher G2 rating. Peec AI averages 4.9/5 on G2 across 11 reviews; Sanity averages 4.6.
- Built for the LLM era. Peec AI was founded in 2025, built around AI search from day one; Sanity dates back to 2015 and is retrofitting.
- What users praise most. Intuitive, clean interface that gets users to data fast
Reasons to pick Sanity over Peec AI
- Lower entry price. Sanity starts at $0/mo vs Peec AI's $95/mo.
- Better-funded incumbent. Sanity has raised $173M, giving it more runway and shipping velocity than Peec AI ($29M).
- SOC 2 Type 2. Sanity carries SOC 2 Type 2; Peec AI does not yet, which can hold up procurement.
- Faster product velocity. Sanity has shipped 5 public launches in the last year vs Peec AI's 0.
- More mature platform. Sanity (founded 2015) has had more time to harden the product than Peec AI (2025).
- Wider integration ecosystem. Sanity integrates with 12 tools; Peec AI ships 6.
- What users praise most. Rated #1 headless CMS on G2 for four consecutive years thanks to multiplayer editing and real-time collaboration.
Switching from one to the other
From Peec AI to Sanity
Export your saved queries and prompt panels from Peec AI (most tools support CSV export). Most Sanity setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Sanity's data againstPeec AI's; one to two weeks of full reconciliation before you cancel Peec AI. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Sanity to Peec AI
Same flow in reverse. Export from Sanity, import to Peec AI. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Peec AI | Sanity | |
|---|---|---|
| Starts at (USD/mo) | $95/mo | $0/mo |
| Founded | 2025 | 2015 |
| Headquarters | Berlin, Germany | Oslo, Norway |
| Funding raised | $29M | $173M |
| AI platforms tracked | 10 | — |
| G2 rating | 4.9 / 5 (11 reviews) | 4.6 / 5 |
| Named customers | 15 | 10 |
| SOC 2 Type 2 | — | ✓ Yes |
| GDPR | — | ✓ Yes |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Peec AI — what users praise
- Intuitive, clean interface that gets users to data fast
- Outstanding customer support with direct Slack access to the founding team
- Unlimited team seats on every paid plan — no per-user pricing
- Suggested Prompts feature saves significant setup time
- Detailed source and citation tracking shows which URLs are driving AI mentions
Peec AI — what users complain about
- Monitoring only — no optimization guidance or content tools
- No historical data — tracking only starts from signup date
- Add-on costs for additional AI models inflate the real price substantially
- Limited value for early-stage or low-recognition brands
- Graph visualizations use similar colors, making data hard to distinguish
Sanity — what users praise
- Rated #1 headless CMS on G2 for four consecutive years thanks to multiplayer editing and real-time collaboration.
- Sanity Studio is fully customizable in React code, giving developers more control than any visual CMS competitor.
- GROQ query language and real-time Content Lake APIs are uniquely powerful for complex content models.
- Visual Editing works across Next.js, Nuxt, Astro, and SvelteKit so frontend choice is not constrained.
- Content Lake and Content Agent ship schema-aware AI automation for content transformation and auditing at scale.
Sanity — what users complain about
- Steep learning curve for non-developers; documentation gaps on advanced use cases are commonly cited in G2 reviews.
- Pricing scales aggressively with API calls and asset usage, making large content libraries expensive at runtime.
- Vendor lock-in is real because content is tied to GROQ and the Content Lake schema, making migrations painful.
- Requires developer involvement to set up schemas and Studio; not a click-to-publish tool like WordPress.
- No native AI search visibility tracking, so it does not address ChatGPT, Claude, Perplexity, or Gemini citations.
A third option
Both Peec AI and Sanityare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Peec AI or Sanity?
Honestly: neither one fully solves the problem. Peec AI and Sanity are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Sanity for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Peec AI and Sanity cost?
Peec AI starts at $95/mo. Sanity starts at $0/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Which AI platforms do Peec AI and Sanity cover?
Peec AI covers 10 AI platforms. Sanity covers an undisclosed number of. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.
Do Peec AI and Sanity actually improve your AI visibility, or just measure it?
Both Peec AI and Sanity are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Peec AI and Sanity?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.