Head-to-head review · Updated June 2026

Mention vs Searchlight: which one wins in 2026?

Mention and Searchlight both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

Mention is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
Pick

Mention

Pick Mention if you want the cheaper option ($49/mo vs $500/mo).

Pick

Searchlight

Pick Searchlight if you want the cheaper option ($500/mo vs $49/mo); and you trust traction signals — they list 8 customers, Mention lists 0; and SOC 2 Type 2 matters for your security review.

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for Mention

Founded by Edouard Reinach, based in Paris, France. Pricing starts at $49/mo.

Real-time media monitoring and social listening for brands and PR teams.

What people praise

  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
  • Boolean search operators and advanced filtering let teams cut signal from noise in ways the cheaper alternatives like Brand24 cannot match.
  • Spike Alerts catch unusual mention volume early so PR teams can respond to crises within minutes, not hours.
  • Historical data goes back up to two years before project creation, useful when retroactively benchmarking a campaign.

Where it falls short

  • Self-serve Solo, Pro, and Pro Plus tiers were discontinued in July 2025, leaving Company at $599/mo as the only option for new customers.
  • Publishing and social engagement features were retired in January 2026, with users redirected to Agorapulse, which doubled the tool stack for many teams.
  • Trustpilot reviews flag slow and unhelpful customer support, especially around billing disputes.
  • The $599/mo Company plan requires annual commitment with no monthly option, which excludes solopreneurs and small agencies.

The case for Searchlight

Founded by Seth Besmertnik, Jeremy Duboys. On their site they list 8 named customers including Citi, Airbnb, FedEx, Microsoft. Pricing starts at $500/mo.

SEO + AI visibility intelligence platform that ranks brands across organic and generative search.

What people praise

  • Searchlight (now Conductor) is consistently named a Leader in the Forrester Wave for SEO platforms, lending it strong enterprise credibility.
  • Content brief workflow inside Creator is praised on G2 for tying keyword research directly to writer guidance and topical authority maps.
  • AI search visibility tracking covers ChatGPT, Gemini, Copilot, and Claude alongside traditional Google rankings in one dashboard.
  • 24/7 Conductor Monitoring catches site issues like indexability changes and core web vitals regressions in real time.

Where it falls short

  • Pricing is opaque and enterprise-only, with deals starting around $27K/yr making it a non-starter for mid-market budgets.
  • Searchmetrics integration is described in recent G2 reviews as a work-in-progress rather than a unified platform.
  • Long onboarding period (weeks to months) is needed before the platform pays off, per multiple Gartner Peer Insights reviewers.
  • Speed on large datasets is a recurring complaint, with reports taking minutes to load.

Pricing, tier by tier

Tier 1
Mention
Solo (legacy)
$49/mo
  • Basic real-time monitoring
  • Limited keyword alerts
  • Single user
Searchlight
Annual License
Custom (Median ~$48,950/yr)
  • Unlimited user seats
  • Custom keyword and page limits
  • All 3 product modules: Intelligence, Creator, Monitoring
  • 3-week free trial
Tier 2
Mention
Pro (legacy)
$99/mo
  • Boolean search
  • More keyword alerts
  • Sentiment analysis
  • Multi-user
Searchlight
Mid-Market
Custom
  • Smaller keyword and page footprints
  • Standard analytics integrations
  • Email and chat support
Tier 3
Mention
Pro Plus (legacy)
$179/mo
  • Higher keyword and alert limits
  • Share of Voice reporting
  • Competitor benchmarking
  • Multi-user collaboration
Searchlight
Enterprise
Custom (up to $500K+/yr)
  • AgentStack agentic AEO workflows
  • LLM integrations and MCP Server
  • Multiple sites and brands
  • Dedicated CSM and SLAs
Tier 4
Mention
Company
$599/mo
  • Real-time monitoring across 1B+ sources
  • Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube coverage
  • Review monitoring across 75+ platforms including Google, Trustpilot, Amazon
  • Advanced Boolean search
Searchlight

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on Mention
  • Real-Time Mention Monitoring. Streams mentions from 1B+ sources across web, news, blogs, and social platforms as they happen.
  • Boolean Search Builder. Advanced query syntax for keyword combinations, exclusions, country and language filters.
  • Sentiment Analysis. Auto-classifies mentions as positive, negative, or neutral with manual override.
  • Spike Alerts. Detects sudden mention volume increases and notifies the team for crisis response or trend capture.
  • Share of Voice Reporting. Benchmarks brand mention share against named competitors with custom dashboards and 100+ metrics.
  • Review Site Monitoring. Pulls reviews from 75+ platforms including Google, Trustpilot, Amazon, and TripAdvisor into a single feed.
Only on Searchlight
  • Conductor Intelligence. Tracks brand visibility across ChatGPT, Gemini, Copilot, Claude and Google with share-of-voice and rank reporting.
  • Conductor Creator. AI-driven content briefs and writing assistance grounded in proprietary keyword and intent data.
  • Conductor Monitoring. 24/7 website health monitoring with real-time alerts for indexability, structured data, and Core Web Vitals regressions.
  • AI Topic Map. Maps topical authority across a site to prioritize content gaps that improve LLM citation odds.
  • AgentStack. Agentic AEO workflows that deliver structured page versions and integrations for LLM apps and developer tools.
  • Workflow Integrations. Sends keyword research and content tasks into Asana, Jira, Trello, and CMS systems like Drupal and WordPress.

When each one wins

When Mention wins
  • Budget is the constraint. Mention starts at $49/mo vs Searchlight's $500/mo, so on a per-seat basis it's the cheaper way in.
  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
When Searchlight wins
  • You're enterprise and need to call a reference. Searchlight lists 8 named customers; Mention lists 0.
  • Procurement requires SOC 2 Type 2. Searchlight has it; Mention doesn't yet.
  • Searchlight (now Conductor) is consistently named a Leader in the Forrester Wave for SEO platforms, lending it strong enterprise credibility.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking Mention plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick Mention over Searchlight

  1. Lower entry price. Mention starts at $49/mo vs Searchlight's $500/mo.
  2. More plan flexibility. Mention offers 4 pricing tiers vs Searchlight's 3, so there's a better chance one fits your team size.
  3. Faster product velocity. Mention has shipped 6 public launches in the last year vs Searchlight's 0.
  4. More mature platform. Mention (founded 2012) has had more time to harden the product than Searchlight (2023).
  5. What users praise most. Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.

Reasons to pick Searchlight over Mention

  1. More named customers. Searchlight lists 8 customers vs Mention's 0, including Citi, Airbnb, FedEx.
  2. SOC 2 Type 2. Searchlight carries SOC 2 Type 2; Mention does not yet, which can hold up procurement.
  3. More verified reviews. Searchlight has 460 G2 reviews vs Mention's none on file, so the average rating carries more weight.
  4. Built for the LLM era. Searchlight was founded in 2023, built around AI search from day one; Mention dates back to 2012 and is retrofitting.
  5. What users praise most. Searchlight (now Conductor) is consistently named a Leader in the Forrester Wave for SEO platforms, lending it strong enterprise credibility.

Switching from one to the other

From Mention to Searchlight

Export your saved queries and prompt panels from Mention (most tools support CSV export). Most Searchlight setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Searchlight's data againstMention's; one to two weeks of full reconciliation before you cancel Mention. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Searchlight to Mention

Same flow in reverse. Export from Searchlight, import to Mention. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

MentionSearchlight
Starts at (USD/mo)$49/mo$500/mo
Founded20122023
HeadquartersParis, France
Funding raised
AI platforms tracked
G2 rating4.5 / 5 (460 reviews)
Named customers8
SOC 2 Type 2✓ Yes
GDPR✓ Yes✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

Mentionwhat users praise

  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
  • Boolean search operators and advanced filtering let teams cut signal from noise in ways the cheaper alternatives like Brand24 cannot match.
  • Spike Alerts catch unusual mention volume early so PR teams can respond to crises within minutes, not hours.
  • Historical data goes back up to two years before project creation, useful when retroactively benchmarking a campaign.
  • Real-time monitoring feed pulls new mentions in as they happen, which reviewers consistently call out as best-in-class.

Mentionwhat users complain about

  • Self-serve Solo, Pro, and Pro Plus tiers were discontinued in July 2025, leaving Company at $599/mo as the only option for new customers.
  • Publishing and social engagement features were retired in January 2026, with users redirected to Agorapulse, which doubled the tool stack for many teams.
  • Trustpilot reviews flag slow and unhelpful customer support, especially around billing disputes.
  • The $599/mo Company plan requires annual commitment with no monthly option, which excludes solopreneurs and small agencies.
  • Reviewers warn that mentions can be missed if Boolean searches are not configured carefully - the tool is powerful but not plug-and-play.

Searchlightwhat users praise

  • Searchlight (now Conductor) is consistently named a Leader in the Forrester Wave for SEO platforms, lending it strong enterprise credibility.
  • Content brief workflow inside Creator is praised on G2 for tying keyword research directly to writer guidance and topical authority maps.
  • AI search visibility tracking covers ChatGPT, Gemini, Copilot, and Claude alongside traditional Google rankings in one dashboard.
  • 24/7 Conductor Monitoring catches site issues like indexability changes and core web vitals regressions in real time.
  • Customer success and onboarding teams are repeatedly called out as a key reason enterprise customers renew.

Searchlightwhat users complain about

  • Pricing is opaque and enterprise-only, with deals starting around $27K/yr making it a non-starter for mid-market budgets.
  • Searchmetrics integration is described in recent G2 reviews as a work-in-progress rather than a unified platform.
  • Long onboarding period (weeks to months) is needed before the platform pays off, per multiple Gartner Peer Insights reviewers.
  • Speed on large datasets is a recurring complaint, with reports taking minutes to load.
  • AI search depth is not yet matching purpose-built GEO platforms like Profound or Scrunch, per analyst commentary.

A third option

Both Mention and Searchlightare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Frequently asked questions

Which is better, Mention or Searchlight?

Honestly: neither one fully solves the problem. Mention and Searchlight are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Mention for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do Mention and Searchlight cost?

Mention starts at $49/mo. Searchlight starts at $500/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do Mention and Searchlight actually improve your AI visibility, or just measure it?

Both Mention and Searchlight are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to Mention and Searchlight?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.