Pick
Mediatoolkit
Pick Mediatoolkit if you need broader AI platform coverage (10 platforms vs 0).
Head-to-head review · Updated June 2026
Mediatoolkit vs Topic: which one wins in 2026?
Mediatoolkit and Topic both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.
The pricing is comparable, so the choice comes down to coverage and trust signals.
The verdict
Pick
Topic
Pick Topic if you trust traction signals — they list 9 customers, Mediatoolkit lists 0.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Mediatoolkit
Founded by Daniel Ackermann, Tomislav Grubisic, based in Zagreb, Croatia. They cover 10 AI platforms. Pricing starts at $99/mo.
Real-time media monitoring across web, social, blogs, and forums.
What people praise
- Tracks 100+ million online sources across any language and location in real time
- Synthia AI assistant summarizes monitored topics and recommends actions, faster than manually scanning mentions
- Sentiment analysis is accurate enough that reviewers cite it as a buying reason
- Unlimited users on every paid tier, no per-seat upsell
Where it falls short
- Does not monitor print, radio, or TV, only online and social sources
- Facebook data and alerts only appear in reports, not in real-time alert streams
- Entry tier at €99/mo limited to 1,000 mentions, small for most brand monitoring use cases
- Pricing in EUR only on the public site, US buyers face FX conversion uncertainty
The case for Topic
Founded by Ryo Chiba, Nikhil Aitharaju, based in Toronto, Canada. On their site they list 9 named customers including Magoosh, Quizlet, BiggerPockets, Amerisleep. Pricing starts at $99/mo.
Content optimization platform that turns research into briefs and outlines.
What people praise
- Cuts content research time 45-50% by auto-parsing the top 30 Google results for headings, questions, and keyword targets.
- Simple Starter at $99/mo and $7 intro pack make it the cheapest serious entry point versus Surfer, Clearscope, and MarketMuse.
- Magoosh case study shows 300%+ year-over-year new-user growth on a single optimized post.
- Used by BiggerPockets, Magoosh, Quizlet, Amerisleep, Elementor, TrustRadius, and WSI.
Where it falls short
- Brief and optimization quotas (10 to 50 per month) are tight for agencies running multiple clients.
- No native AI article generator at the level of Surfer AI or Frase Pro; Topic positions as briefs, not full drafts.
- Pricing changes infrequent and no free trial beyond the $7 intro pack.
- Acquired by CafeMedia/Raptive in September 2021; roadmap pace has slowed compared to standalone Surfer or Clearscope.
Pricing, tier by tier
Tier 1
Mediatoolkit
Focus
€99/mo
- 1,000 mentions per month
- 1 topic
- Unlimited users
- Unlimited keywords
Topic
Starter
$99
- 10 content briefs and optimizations per month
- 1-month rollover
- 1 user seat
- Keyword research tool
Tier 2
Mediatoolkit
Expand
€299/mo
- 5,000 mentions per month
- 5 topics
- Unlimited users and keywords
- All AI features
Topic
Plus
$199
- 25 content briefs and optimizations per month
- 3 user seats
- 1-month rollover
- Keyword research tool
Tier 3
Mediatoolkit
Command
€499/mo
- 10,000 mentions per month
- 10 topics
- Unlimited users and keywords
- Advanced reports
Topic
Premium
$299
- 50 content briefs and optimizations per month
- 5 user seats
- 1-month rollover
- Keyword research tool
Tier 4
Mediatoolkit
Custom
Custom
- Custom mention volume
- Custom topic count
- Enterprise SLA
- Dedicated success manager
Topic
Enterprise
Custom
- Higher brief volume
- API access
- Custom seat counts
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Mediatoolkit
- Real-time Media Monitoring. Tracks brand and keyword mentions across 100M+ online sources globally
- Synthia AI Assistant. Auto-summarizes monitored topics and recommends next actions
- Sentiment Analysis. AI-driven positive, neutral, and negative classification on every mention
- Custom Alerts. Real-time email, Slack, or Teams alerts when keywords are mentioned
- Reports. Advanced reporting with share of voice, sentiment trends, and influencer breakdowns
- Multi-language Support. Monitors mentions in any language across any location
Only on Topic
- Content Brief Builder. Analyzes top 30 Google results for a keyword and auto-suggests headings, questions, and required terms.
- Outline Builder. Drag-and-drop outline workspace with GPT-powered drafts of section titles and intros.
- Content Grader. Live scoring of drafts against target keywords and missing subtopics inside Google Docs or the web app.
- Keyword Research. Built-in keyword volume and difficulty data tied to brief creation.
- Google Docs add-on. Side panel that runs Topic's scoring on a draft without leaving Google Docs.
- WordPress plugin. Push optimized briefs and scores into the WordPress editor for the writer.
When each one wins
When Mediatoolkit wins
- Platform coverage matters. Mediatoolkit monitors 10 AI platforms; Topic covers 0.
- Tracks 100+ million online sources across any language and location in real time
When Topic wins
- You're enterprise and need to call a reference. Topic lists 9 named customers; Mediatoolkit lists 0.
- Cuts content research time 45-50% by auto-parsing the top 30 Google results for headings, questions, and keyword targets.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Mediatoolkit plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Mediatoolkit over Topic
- Broader AI platform coverage. Mediatoolkit tracks visibility across 10 AI engines vs Topic's 0.
- More verified reviews. Mediatoolkit has 43 G2 reviews vs Topic's none on file, so the average rating carries more weight.
- What users praise most. Tracks 100+ million online sources across any language and location in real time
Reasons to pick Topic over Mediatoolkit
- More named customers. Topic lists 9 customers vs Mediatoolkit's 0, including Magoosh, Quizlet, BiggerPockets.
- What users praise most. Cuts content research time 45-50% by auto-parsing the top 30 Google results for headings, questions, and keyword targets.
Switching from one to the other
From Mediatoolkit to Topic
Export your saved queries and prompt panels from Mediatoolkit (most tools support CSV export). Most Topic setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Topic's data againstMediatoolkit's; one to two weeks of full reconciliation before you cancel Mediatoolkit. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Topic to Mediatoolkit
Same flow in reverse. Export from Topic, import to Mediatoolkit. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Mediatoolkit | Topic | |
|---|---|---|
| Starts at (USD/mo) | $99/mo | $99/mo |
| Founded | 2014 | 2019 |
| Headquarters | Zagreb, Croatia | Toronto, Canada |
| Funding raised | — | — |
| AI platforms tracked | 10 | — |
| G2 rating | — | — |
| Named customers | — | 9 |
| SOC 2 Type 2 | — | — |
| GDPR | ✓ Yes | — |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Mediatoolkit — what users praise
- Tracks 100+ million online sources across any language and location in real time
- Synthia AI assistant summarizes monitored topics and recommends actions, faster than manually scanning mentions
- Sentiment analysis is accurate enough that reviewers cite it as a buying reason
- Unlimited users on every paid tier, no per-seat upsell
- Native integrations with Slack, Microsoft Teams, Zapier, and Buffer for alert routing
Mediatoolkit — what users complain about
- Does not monitor print, radio, or TV, only online and social sources
- Facebook data and alerts only appear in reports, not in real-time alert streams
- Entry tier at €99/mo limited to 1,000 mentions, small for most brand monitoring use cases
- Pricing in EUR only on the public site, US buyers face FX conversion uncertainty
- Topic count is restrictive (1 to 10 across paid tiers) for multi-brand portfolios
Topic — what users praise
- Cuts content research time 45-50% by auto-parsing the top 30 Google results for headings, questions, and keyword targets.
- Simple Starter at $99/mo and $7 intro pack make it the cheapest serious entry point versus Surfer, Clearscope, and MarketMuse.
- Magoosh case study shows 300%+ year-over-year new-user growth on a single optimized post.
- Used by BiggerPockets, Magoosh, Quizlet, Amerisleep, Elementor, TrustRadius, and WSI.
- Native Google Docs add-on and WordPress plugin keep writers in their existing tools.
Topic — what users complain about
- Brief and optimization quotas (10 to 50 per month) are tight for agencies running multiple clients.
- No native AI article generator at the level of Surfer AI or Frase Pro; Topic positions as briefs, not full drafts.
- Pricing changes infrequent and no free trial beyond the $7 intro pack.
- Acquired by CafeMedia/Raptive in September 2021; roadmap pace has slowed compared to standalone Surfer or Clearscope.
- Keyword research tool is lighter than Ahrefs or Semrush; users still need a separate research stack.
A third option
Both Mediatoolkit and Topicare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Mediatoolkit or Topic?
Honestly: neither one fully solves the problem. Mediatoolkit and Topic are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Mediatoolkit for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Mediatoolkit and Topic cost?
Mediatoolkit starts at $99/mo. Topic starts at $99/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Which AI platforms do Mediatoolkit and Topic cover?
Mediatoolkit covers 10 AI platforms. Topic covers an undisclosed number of. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.
Do Mediatoolkit and Topic actually improve your AI visibility, or just measure it?
Both Mediatoolkit and Topic are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Mediatoolkit and Topic?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.