★ Our pick
Pick
Lumar
Pick Lumar if you trust traction signals — they list 7 customers, Screaming Frog lists 0; and you want the better-funded company ($37.6M); and SOC 2 Type 2 matters for your security review.
Head-to-head review · Updated June 2026
Lumar vs Screaming Frog: which one wins in 2026?
Lumar and Screaming Frog both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Lumar has raised $37.6M, Screaming Frog has raised Bootstrapped; Lumar is the more-funded incumbent; Screaming Frog is the leaner challenger.
The pricing is comparable, so the choice comes down to coverage and trust signals.
The verdict
Pick
Screaming Frog
Screaming Frog is the right pick if your team prefers their approach and pricing fits.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Lumar
Lumar has raised $37.6M (Series B (Aug 2022)). Founded by Michal Magdziarz, Matt Jones, based in London, UK. On their site they list 7 named customers including Adobe, Deloitte, Motley Fool, Comcast. Pricing starts at Custom.
Enterprise website intelligence platform (formerly DeepCrawl).
What people praise
- Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
- Renders JavaScript pages to capture client-side content, critical for modern stacks
- Protect app runs SEO QA in CI/CD pipelines to catch noindex or blocked resource regressions before launch
- Visual dashboards are clearer than Excel exports from competing crawlers and prioritize fixes by impact
Where it falls short
- Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
- Steep learning curve, the UI is described as overwhelming and very technical for non-SEO users
- No competitor data inside the product, you cannot benchmark against rival domains
- Crawls can be slow on very large sites because of the depth of analysis
The case for Screaming Frog
Screaming Frog has raised Bootstrapped. Founded by Dan Sharp, based in Henley-in-Arden, UK. Pricing starts at $0/mo.
Desktop SEO crawler used by technical SEOs everywhere.
What people praise
- Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
- Comprehensive technical audit catches broken links, redirect chains, duplicate content, missing canonicals, and metadata errors in one pass.
- Custom extraction with XPath and CSS selectors is repeatedly cited as the killer feature for scraping data no other crawler can pull.
- Recent integrations with OpenAI, Claude, and Gemini let users run prompts against scraped content during a crawl.
Where it falls short
- Desktop-only Java app, so reviewers complain there is no cloud dashboard and no way to share live crawl data with teammates.
- Heavy memory footprint, with users reporting that large sites (1M+ URLs) require 32GB RAM and database storage mode.
- UI looks dated and the learning curve is steep for non-technical users, especially around XPath extraction.
- No keyword research, backlink analysis, or rank tracking, so users still need a second tool for those workflows.
Pricing, tier by tier
Tier 1
Lumar
Custom (modular)
Custom
- Lumar Analyze, Monitor, Protect and Impact apps available individually
- Technical SEO, GEO/AEO, site speed, accessibility and custom analytics metrics
- Pricing scales with URL volume crawled (estimated $2,667/mo for 5M URLs)
- Professional services and enterprise support
Screaming Frog
Free
$0
- Crawl up to 500 URLs per run
- Broken link and error detection
- Meta data analysis
- XML sitemap generation
Tier 2
Lumar
—
—
Screaming Frog
Paid License
~$21/mo
- Unlimited URL crawl (memory permitting)
- JavaScript rendering and mobile usability audits
- Structured data validation
- AI integrations with OpenAI, Gemini, and Anthropic Claude
Tier 3
Lumar
—
—
Screaming Frog
Volume Discount (5-9 seats)
~$20/mo
- All paid license features
- Discounted bulk seats for agencies
Tier 4
Lumar
—
—
Screaming Frog
Volume Discount (20+ seats)
~$18/mo
- All paid license features
- Best per-seat rate for large teams
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Lumar
- Analyze. Crawls websites at scale with 250+ built-in reports plus custom data extraction
- Monitor. Continuous tracking across multiple domains with customizable dashboards and threshold alerts
- Protect. Automated SEO QA tests wired into CI/CD pipelines, catches regressions pre-launch
- Impact. Stakeholder reporting with industry benchmarking and commercial impact prioritization
- GEO/AEO metrics. Tracks how AI search engines surface and cite your site
- WCAG 2.2 accessibility audits. Levels A, AA and AAA compliance checking integrated into the crawl
Only on Screaming Frog
- Website Crawler. Breadth-first crawler that fetches URLs, response codes, redirects, page titles, meta descriptions, headings, and content.
- Custom Extraction. Pull any data from a page using XPath, CSS selectors, or regex during the crawl.
- JavaScript Rendering. Renders pages with a headless Chromium engine to crawl single-page apps and JS-heavy sites.
- Crawl Comparison. Diffs two crawls to surface changes in metadata, response codes, structure, and content between deploys.
- AI Prompt Integration. Run prompts against OpenAI, Claude, or Gemini for every URL during a crawl, for example to classify pages or generate alt text.
- Structured Data Validation. Audits JSON-LD, Microdata, and RDFa against Google and Schema.org specs.
When each one wins
When Lumar wins
- You're enterprise and need to call a reference. Lumar lists 7 named customers; Screaming Frog lists 0.
- You want the better-funded incumbent. Lumar has raised $37.6M, giving it more runway and shipping velocity.
- Procurement requires SOC 2 Type 2. Lumar has it; Screaming Frog doesn't yet.
When Screaming Frog wins
- Budget is the constraint. Screaming Frog starts at $0/mo vs Lumar's $∞/mo, so on a per-seat basis it's the cheaper way in.
- Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Lumar plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Lumar over Screaming Frog
- Better-funded incumbent. Lumar has raised $37.6M, giving it more runway and shipping velocity than Screaming Frog (Bootstrapped).
- More named customers. Lumar lists 7 customers vs Screaming Frog's 0, including Adobe, Deloitte, Motley Fool.
- SOC 2 Type 2. Lumar carries SOC 2 Type 2; Screaming Frog does not yet, which can hold up procurement.
- What users praise most. Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
Reasons to pick Screaming Frog over Lumar
- Lower entry price. Screaming Frog publishes a clear entry tier at $0/mo; Lumar gates pricing.
- More plan flexibility. Screaming Frog offers 4 pricing tiers vs Lumar's 1, so there's a better chance one fits your team size.
- More verified reviews. Screaming Frog has 186 G2 reviews vs Lumar's 101, so the average rating carries more weight.
- What users praise most. Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
Switching from one to the other
From Lumar to Screaming Frog
Export your saved queries and prompt panels from Lumar (most tools support CSV export). Most Screaming Frog setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Screaming Frog's data againstLumar's; one to two weeks of full reconciliation before you cancel Lumar. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Screaming Frog to Lumar
Same flow in reverse. Export from Screaming Frog, import to Lumar. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Lumar | Screaming Frog | |
|---|---|---|
| Starts at (USD/mo) | Custom | $0/mo |
| Founded | 2010 | 2010 |
| Headquarters | London, UK | Henley-in-Arden, UK |
| Funding raised | $37.6M | Bootstrapped |
| AI platforms tracked | — | — |
| G2 rating | 4.6 / 5 (101 reviews) | 4.7 / 5 (186 reviews) |
| Named customers | 7 | — |
| SOC 2 Type 2 | ✓ Yes | — |
| GDPR | ✓ Yes | ✓ Yes |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Lumar — what users praise
- Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
- Renders JavaScript pages to capture client-side content, critical for modern stacks
- Protect app runs SEO QA in CI/CD pipelines to catch noindex or blocked resource regressions before launch
- Visual dashboards are clearer than Excel exports from competing crawlers and prioritize fixes by impact
- Official Looker Studio and BigQuery connectors let you blend crawl data with revenue or product data
Lumar — what users complain about
- Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
- Steep learning curve, the UI is described as overwhelming and very technical for non-SEO users
- No competitor data inside the product, you cannot benchmark against rival domains
- Crawls can be slow on very large sites because of the depth of analysis
- Limited live chat support, most help is async or via account manager
Screaming Frog — what users praise
- Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
- Comprehensive technical audit catches broken links, redirect chains, duplicate content, missing canonicals, and metadata errors in one pass.
- Custom extraction with XPath and CSS selectors is repeatedly cited as the killer feature for scraping data no other crawler can pull.
- Recent integrations with OpenAI, Claude, and Gemini let users run prompts against scraped content during a crawl.
- One-time low annual fee ($21/mo equivalent) is dramatically cheaper than Semrush or Ahrefs site audits.
Screaming Frog — what users complain about
- Desktop-only Java app, so reviewers complain there is no cloud dashboard and no way to share live crawl data with teammates.
- Heavy memory footprint, with users reporting that large sites (1M+ URLs) require 32GB RAM and database storage mode.
- UI looks dated and the learning curve is steep for non-technical users, especially around XPath extraction.
- No keyword research, backlink analysis, or rank tracking, so users still need a second tool for those workflows.
- No collaboration features, so two SEOs cannot work on the same crawl results without exporting CSVs.
A third option
Both Lumar and Screaming Frogare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Lumar or Screaming Frog?
Honestly: neither one fully solves the problem. Lumar and Screaming Frog are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Lumar for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Lumar and Screaming Frog cost?
Lumar starts at Custom. Screaming Frog starts at $0/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do Lumar and Screaming Frog actually improve your AI visibility, or just measure it?
Both Lumar and Screaming Frog are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Lumar and Screaming Frog?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.