Head-to-head review · Updated June 2026

Lumar vs Peec AI: which one wins in 2026?

An honest editorial comparison from the team at GrowthManager.ai. We make a competing product, which is disclosed in full at the bottom.

Lumar and Peec AI both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Lumar has raised $37.6M, Peec AI has raised $29M; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

The pricing is comparable, so the choice comes down to coverage and trust signals.

The verdict
Pick

Lumar

Pick Lumar if SOC 2 Type 2 matters for your security review.

Pick

Peec AI

Pick Peec AI if you need broader AI platform coverage (10 platforms vs 0); and you trust traction signals — they list 15 customers, Lumar lists 7.

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for Lumar

Lumar has raised $37.6M (Series B (Aug 2022)). Founded by Michal Magdziarz, Matt Jones, based in London, UK. On their site they list 7 named customers including Adobe, Deloitte, Motley Fool, Comcast. Pricing starts at Custom.

Enterprise website intelligence platform (formerly DeepCrawl).

What people praise

  • Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
  • Renders JavaScript pages to capture client-side content, critical for modern stacks
  • Protect app runs SEO QA in CI/CD pipelines to catch noindex or blocked resource regressions before launch
  • Visual dashboards are clearer than Excel exports from competing crawlers and prioritize fixes by impact

Where it falls short

  • Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
  • Steep learning curve, the UI is described as overwhelming and very technical for non-SEO users
  • No competitor data inside the product, you cannot benchmark against rival domains
  • Crawls can be slow on very large sites because of the depth of analysis

The case for Peec AI

Peec AI has raised $29M (Series A — $21M led by Singular (November 2025)). Founded by Marius Meiners, Tobias Siwonia, Daniel Drabo, based in Berlin, Germany. On their site they list 15 named customers including Merge, Wix, Glide, Graphite. They cover 10 AI platforms. Pricing starts at $95/mo.

AI search analytics platform that helps marketing teams track, benchmark, and improve their brand's visibility across AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.

What people praise

  • Intuitive, clean interface that gets users to data fast
  • Outstanding customer support with direct Slack access to the founding team
  • Unlimited team seats on every paid plan — no per-user pricing
  • Suggested Prompts feature saves significant setup time

Where it falls short

  • Monitoring only — no optimization guidance or content tools
  • No historical data — tracking only starts from signup date
  • Add-on costs for additional AI models inflate the real price substantially
  • Limited value for early-stage or low-recognition brands

Pricing, tier by tier

Tier 1
Lumar
Custom (modular)
Custom
  • Lumar Analyze, Monitor, Protect and Impact apps available individually
  • Technical SEO, GEO/AEO, site speed, accessibility and custom analytics metrics
  • Pricing scales with URL volume crawled (estimated $2,667/mo for 5M URLs)
  • Professional services and enterprise support
Peec AI
Starter
$95/mo
  • 50 prompts/month
  • 1 project
  • 3 AI models (choose from available set)
  • Daily tracking
Tier 2
Lumar
—
—
Peec AI
Pro
$245/mo
  • 150 prompts/month
  • 2 projects
  • 3 AI models
  • 3 countries per project
Tier 3
Lumar
—
—
Peec AI
Advanced
$495/mo
  • 350 prompts/month
  • 5 projects
  • 3 AI models
  • 3 countries per project
Tier 4
Lumar
—
—
Peec AI
Enterprise
Custom
  • Unlimited prompts
  • Unlimited projects
  • All AI models
  • Daily or weekly tracking frequency

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on Lumar
  • Analyze. Crawls websites at scale with 250+ built-in reports plus custom data extraction
  • Monitor. Continuous tracking across multiple domains with customizable dashboards and threshold alerts
  • Protect. Automated SEO QA tests wired into CI/CD pipelines, catches regressions pre-launch
  • Impact. Stakeholder reporting with industry benchmarking and commercial impact prioritization
  • GEO/AEO metrics. Tracks how AI search engines surface and cite your site
  • WCAG 2.2 accessibility audits. Levels A, AA and AAA compliance checking integrated into the crawl
Only on Peec AI
  • AI Search Visibility Tracking. Monitors how often and where a brand appears in responses from major AI search engines using custom prompts, with daily tracking, sentiment analysis, and citation/source attribution across 115+ languages and multiple countries.
  • Competitive Benchmarking. Tracks competitor visibility scores across the same AI platforms and prompts, enabling side-by-side comparison of share-of-voice and sentiment within AI-generated answers.
  • Looker Studio Connector & Data Export. Advanced and higher plans include a native Looker Studio connector for custom dashboards, CSV data export, and Google Analytics/Search Console integration for unified reporting.

When each one wins

When Lumar wins
  • Procurement requires SOC 2 Type 2. Lumar has it; Peec AI doesn't yet.
  • Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
When Peec AI wins
  • Budget is the constraint. Peec AI starts at $95/mo vs Lumar's $∞/mo, so on a per-seat basis it's the cheaper way in.
  • Platform coverage matters. Peec AI monitors 10 AI platforms; Lumar covers 0.
  • You're enterprise and need to call a reference. Peec AI lists 15 named customers; Lumar lists 7.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking Lumar plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick Lumar over Peec AI

  1. SOC 2 Type 2. Lumar carries SOC 2 Type 2; Peec AI does not yet, which can hold up procurement.
  2. More verified reviews. Lumar has 101 G2 reviews vs Peec AI's 11, so the average rating carries more weight.
  3. Faster product velocity. Lumar has shipped 5 public launches in the last year vs Peec AI's 0.
  4. More mature platform. Lumar (founded 2010) has had more time to harden the product than Peec AI (2025).
  5. Wider integration ecosystem. Lumar integrates with 10 tools; Peec AI ships 6.
  6. What users praise most. Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits

Reasons to pick Peec AI over Lumar

  1. Lower entry price. Peec AI publishes a clear entry tier at $95/mo; Lumar gates pricing.
  2. More plan flexibility. Peec AI offers 4 pricing tiers vs Lumar's 1, so there's a better chance one fits your team size.
  3. Broader AI platform coverage. Peec AI tracks visibility across 10 AI engines vs Lumar's 0.
  4. More named customers. Peec AI lists 15 customers vs Lumar's 7, including Merge, Wix, Glide.
  5. Higher G2 rating. Peec AI averages 4.9/5 on G2 across 11 reviews; Lumar averages 4.6.
  6. Built for the LLM era. Peec AI was founded in 2025, built around AI search from day one; Lumar dates back to 2010 and is retrofitting.
  7. What users praise most. Intuitive, clean interface that gets users to data fast

Switching from one to the other

From Lumar to Peec AI

Export your saved queries and prompt panels from Lumar (most tools support CSV export). Most Peec AI setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Peec AI's data againstLumar's; one to two weeks of full reconciliation before you cancel Lumar. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Peec AI to Lumar

Same flow in reverse. Export from Peec AI, import to Lumar. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

LumarPeec AI
Starts at (USD/mo)Custom$95/mo
Founded20102025
HeadquartersLondon, UKBerlin, Germany
Funding raised$37.6M$29M
AI platforms tracked—10
G2 rating4.6 / 5 (101 reviews)4.9 / 5 (11 reviews)
Named customers715
SOC 2 Type 2✓ Yes—
GDPR✓ Yes—
HIPAA——

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

Lumar — what users praise

  • Handles very large sites (millions of URLs) where desktop crawlers like Screaming Frog hit resource limits
  • Renders JavaScript pages to capture client-side content, critical for modern stacks
  • Protect app runs SEO QA in CI/CD pipelines to catch noindex or blocked resource regressions before launch
  • Visual dashboards are clearer than Excel exports from competing crawlers and prioritize fixes by impact
  • Official Looker Studio and BigQuery connectors let you blend crawl data with revenue or product data

Lumar — what users complain about

  • Pricing is entirely custom, no public tiers, and reviewers consistently call it expensive vs competitors
  • Steep learning curve, the UI is described as overwhelming and very technical for non-SEO users
  • No competitor data inside the product, you cannot benchmark against rival domains
  • Crawls can be slow on very large sites because of the depth of analysis
  • Limited live chat support, most help is async or via account manager

Peec AI — what users praise

  • Intuitive, clean interface that gets users to data fast
  • Outstanding customer support with direct Slack access to the founding team
  • Unlimited team seats on every paid plan — no per-user pricing
  • Suggested Prompts feature saves significant setup time
  • Detailed source and citation tracking shows which URLs are driving AI mentions

Peec AI — what users complain about

  • Monitoring only — no optimization guidance or content tools
  • No historical data — tracking only starts from signup date
  • Add-on costs for additional AI models inflate the real price substantially
  • Limited value for early-stage or low-recognition brands
  • Graph visualizations use similar colors, making data hard to distinguish

A third option

Both Lumar and Peec AIare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Book a free 20-min auditSee the full 7-tool comparison

Other comparisons in this space

Same shape, different pairs. Pick a comparison that shares a tool with this one.

Frequently asked questions

Which is better, Lumar or Peec AI?

Honestly: neither one fully solves the problem. Lumar and Peec AI are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Lumar for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do Lumar and Peec AI cost?

Lumar starts at Custom. Peec AI starts at $95/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Which AI platforms do Lumar and Peec AI cover?

Lumar covers an undisclosed number of AI platforms. Peec AI covers 10. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.

Do Lumar and Peec AI actually improve your AI visibility, or just measure it?

Both Lumar and Peec AI are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to Lumar and Peec AI?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.