Head-to-head review · Updated June 2026

Linkup vs Mention: which one wins in 2026?

Linkup and Mention both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Linkup is the more-funded incumbent; Mention is the leaner challenger.

Linkup is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
★ Our pick
Pick

Linkup

Pick Linkup if you want the cheaper option ($0/mo vs $49/mo); and you trust traction signals — they list 8 customers, Mention lists 0; and you want the better-funded company ($13.2M); and SOC 2 Type 2 matters for your security review.

Pick

Mention

Pick Mention if you want the cheaper option ($49/mo vs $0/mo).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for Linkup

Linkup has raised $13.2M ($10M Seed (Feb 2026, led by Gradient)). Founded by Philippe Mizrahi, Denis Charrier, Boris Toledano, based in Paris, France. On their site they list 8 named customers including McKinsey & Company, Cohere, KPMG, EY. Pricing starts at $0/mo.

Search API used by AI agents — the data layer for retrieval-augmented LLM apps.

What people praise

  • Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product
  • Licenses content from publishers and pays them on usage, so results are legal and citation-safe
  • Sub-second search latency is fast enough for real-time agent tool calls
  • Free tier ships 4,000 queries and startups can apply for $5,000 in credits

Where it falls short

  • Per-request pricing makes monthly cost hard to forecast for high-volume agents
  • Deep Research mode can cost up to $2.50 per call, expensive at scale
  • Not a visibility, SEO or content product, it is a raw search API and you build the workflow yourself
  • No G2 or Capterra reviews yet, the company only launched its API in late 2024

The case for Mention

Founded by Edouard Reinach, based in Paris, France. Pricing starts at $49/mo.

Real-time media monitoring and social listening for brands and PR teams.

What people praise

  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
  • Boolean search operators and advanced filtering let teams cut signal from noise in ways the cheaper alternatives like Brand24 cannot match.
  • Spike Alerts catch unusual mention volume early so PR teams can respond to crises within minutes, not hours.
  • Historical data goes back up to two years before project creation, useful when retroactively benchmarking a campaign.

Where it falls short

  • Self-serve Solo, Pro, and Pro Plus tiers were discontinued in July 2025, leaving Company at $599/mo as the only option for new customers.
  • Publishing and social engagement features were retired in January 2026, with users redirected to Agorapulse, which doubled the tool stack for many teams.
  • Trustpilot reviews flag slow and unhelpful customer support, especially around billing disputes.
  • The $599/mo Company plan requires annual commitment with no monthly option, which excludes solopreneurs and small agencies.

Pricing, tier by tier

Tier 1
Linkup
Fetch
$0.001 - $0.005 per request
  • URL content extraction
  • Sub-2 second latency, synchronous
  • 4,000 complimentary queries for new accounts
Mention
Solo (legacy)
$49/mo
  • Basic real-time monitoring
  • Limited keyword alerts
  • Single user
Tier 2
Linkup
Search
$0.005 - $0.006 per request
  • Web search tool calls for AI agents
  • Fast, Standard and Deep variants
  • 1-3 second synchronous latency
  • Sourced, cited answers with full-text snippets
Mention
Pro (legacy)
$99/mo
  • Boolean search
  • More keyword alerts
  • Sentiment analysis
  • Multi-user
Tier 3
Linkup
Research
$0.25 - $2.50 per request
  • Asynchronous deep research over the web
  • 1-10 minute latency
  • Multi-step reasoning with citations
Mention
Pro Plus (legacy)
$179/mo
  • Higher keyword and alert limits
  • Share of Voice reporting
  • Competitor benchmarking
  • Multi-user collaboration
Tier 4
Linkup
Enterprise
Custom
  • Personalized indexes
  • Dedicated index refresh rates
  • Private environments and bring-your-own-cloud
  • IP whitelisting, ZDR, SOC 2 Type II, SLA
Mention
Company
$599/mo
  • Real-time monitoring across 1B+ sources
  • Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube coverage
  • Review monitoring across 75+ platforms including Google, Trustpilot, Amazon
  • Advanced Boolean search

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on Linkup
  • Fetch API. Synchronous URL content extraction in under 2 seconds, returns clean markdown
  • Search API. Web search tool calls with sourced, cited answers and full-text snippets in 1-3 seconds
  • Research API. Asynchronous deep research that runs multi-step reasoning over the web and returns a cited report
  • Tunable index. Filter by source allowlist, freshness window and content type
  • Private index. Deploy Linkup over your own proprietary documents
  • Bring Your Own Cloud. Run the Linkup runtime inside your own AWS, GCP or Azure account
Only on Mention
  • Real-Time Mention Monitoring. Streams mentions from 1B+ sources across web, news, blogs, and social platforms as they happen.
  • Boolean Search Builder. Advanced query syntax for keyword combinations, exclusions, country and language filters.
  • Sentiment Analysis. Auto-classifies mentions as positive, negative, or neutral with manual override.
  • Spike Alerts. Detects sudden mention volume increases and notifies the team for crisis response or trend capture.
  • Share of Voice Reporting. Benchmarks brand mention share against named competitors with custom dashboards and 100+ metrics.
  • Review Site Monitoring. Pulls reviews from 75+ platforms including Google, Trustpilot, Amazon, and TripAdvisor into a single feed.

When each one wins

When Linkup wins
  • Budget is the constraint. Linkup starts at $0/mo vs Mention's $49/mo, so on a per-seat basis it's the cheaper way in.
  • You're enterprise and need to call a reference. Linkup lists 8 named customers; Mention lists 0.
  • You want the better-funded incumbent. Linkup has raised $13.2M, giving it more runway and shipping velocity.
  • Procurement requires SOC 2 Type 2. Linkup has it; Mention doesn't yet.
When Mention wins
  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking Linkup plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick Linkup over Mention

  1. Lower entry price. Linkup starts at $0/mo vs Mention's $49/mo.
  2. Better-funded incumbent. Linkup has raised $13.2M, giving it more runway and shipping velocity than Mention.
  3. More named customers. Linkup lists 8 customers vs Mention's 0, including McKinsey & Company, Cohere, KPMG.
  4. SOC 2 Type 2. Linkup carries SOC 2 Type 2; Mention does not yet, which can hold up procurement.
  5. Built for the LLM era. Linkup was founded in 2024, built around AI search from day one; Mention dates back to 2012 and is retrofitting.
  6. What users praise most. Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product

Reasons to pick Mention over Linkup

  1. Faster product velocity. Mention has shipped 6 public launches in the last year vs Linkup's 0.
  2. More mature platform. Mention (founded 2012) has had more time to harden the product than Linkup (2024).
  3. Wider integration ecosystem. Mention integrates with 11 tools; Linkup ships 7.
  4. What users praise most. Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.

Switching from one to the other

From Linkup to Mention

Export your saved queries and prompt panels from Linkup (most tools support CSV export). Most Mention setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Mention's data againstLinkup's; one to two weeks of full reconciliation before you cancel Linkup. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Mention to Linkup

Same flow in reverse. Export from Mention, import to Linkup. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

LinkupMention
Starts at (USD/mo)$0/mo$49/mo
Founded20242012
HeadquartersParis, FranceParis, France
Funding raised$13.2M
AI platforms tracked
G2 rating
Named customers8
SOC 2 Type 2✓ Yes
GDPR✓ Yes✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

Linkupwhat users praise

  • Built specifically as an API for AI agents and LLMs, not retrofitted from a consumer search product
  • Licenses content from publishers and pays them on usage, so results are legal and citation-safe
  • Sub-second search latency is fast enough for real-time agent tool calls
  • Free tier ships 4,000 queries and startups can apply for $5,000 in credits
  • SOC 2 Type II and ZDR are included at no additional cost on every plan

Linkupwhat users complain about

  • Per-request pricing makes monthly cost hard to forecast for high-volume agents
  • Deep Research mode can cost up to $2.50 per call, expensive at scale
  • Not a visibility, SEO or content product, it is a raw search API and you build the workflow yourself
  • No G2 or Capterra reviews yet, the company only launched its API in late 2024
  • Index is still smaller than incumbents like Google or Bing, niche queries can return thin results

Mentionwhat users praise

  • Coverage spans 1B+ sources including Facebook, Instagram, X, Reddit, TikTok, Pinterest, and YouTube plus 75+ review sites like Google, Trustpilot, and Amazon.
  • Boolean search operators and advanced filtering let teams cut signal from noise in ways the cheaper alternatives like Brand24 cannot match.
  • Spike Alerts catch unusual mention volume early so PR teams can respond to crises within minutes, not hours.
  • Historical data goes back up to two years before project creation, useful when retroactively benchmarking a campaign.
  • Real-time monitoring feed pulls new mentions in as they happen, which reviewers consistently call out as best-in-class.

Mentionwhat users complain about

  • Self-serve Solo, Pro, and Pro Plus tiers were discontinued in July 2025, leaving Company at $599/mo as the only option for new customers.
  • Publishing and social engagement features were retired in January 2026, with users redirected to Agorapulse, which doubled the tool stack for many teams.
  • Trustpilot reviews flag slow and unhelpful customer support, especially around billing disputes.
  • The $599/mo Company plan requires annual commitment with no monthly option, which excludes solopreneurs and small agencies.
  • Reviewers warn that mentions can be missed if Boolean searches are not configured carefully - the tool is powerful but not plug-and-play.

A third option

Both Linkup and Mentionare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Other comparisons in this space

Same shape, different pairs. Pick a comparison that shares a tool with this one.

Frequently asked questions

Which is better, Linkup or Mention?

Honestly: neither one fully solves the problem. Linkup and Mention are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Linkup for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do Linkup and Mention cost?

Linkup starts at $0/mo. Mention starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do Linkup and Mention actually improve your AI visibility, or just measure it?

Both Linkup and Mention are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to Linkup and Mention?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.