Pick
Keyword Tool
Pick Keyword Tool if you want the cheaper option ($0/mo vs $99/mo).
Head-to-head review · Updated June 2026
Keyword Tool vs Profound: which one wins in 2026?
Keyword Tool and Profound both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Keyword Tool has raised Bootstrapped, Profound has raised $154.5 million; Profound is the more-funded incumbent; Keyword Tool is the leaner challenger.
Keyword Tool is cheaper out the gate, but Profound tracks more AI platforms. The right pick depends on which dimension matters most for you.
The verdict
★ Our pick
Pick
Profound
Pick Profound if you want the cheaper option ($99/mo vs $0/mo); and you need broader AI platform coverage (10 platforms vs 0); and you trust traction signals — they list 16 customers, Keyword Tool lists 0; and you want the better-funded company ($154.5 million); and SOC 2 Type 2 matters for your security review.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Keyword Tool
Keyword Tool has raised Bootstrapped. Founded by Artem Galimov, Leow Kah Thong, based in Hong Kong. Pricing starts at $0/mo.
Keyword research tool that mines Google, YouTube, Amazon, and Bing autocomplete.
What people praise
- YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
- Amazon module helps ecommerce sellers find purchase-intent terms with high CPC visibility
- 15 platforms covered including YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok
- 750+ long-tail suggestions per query, more breadth than most free keyword tools
Where it falls short
- Free version hides search volume, CPC, and trend data, the upgrade pressure is the core complaint
- Search volume accuracy is inconsistent compared to Semrush and Ahrefs, problematic for business decisions
- No competitive analysis feature, you learn what people search but not whether you can rank for it
- Reports of difficulty getting refunds despite the advertised 30-day money-back guarantee
The case for Profound
Profound has raised $154.5 million (Series C in February 2026 at $1B valuation). Founded by James Cadwallader, Dylan Babbs, based in New York, NY, USA. On their site they list 16 named customers including Ramp, Zapier, Alchemy, Aleph. They cover 10 AI platforms. Pricing starts at $99/mo with no free trial.
Profound is the full-stack AI visibility marketing platform that helps enterprise brands monitor, optimize, and measure how they appear across ChatGPT, Perplexity, Gemini, Claude, and eight other AI answer engines.
What people praise
- Intuitive, polished UI that makes complex AI visibility data easy to read and report on
- Unique Prompt Volumes dataset showing real AI search demand that no competitor offers
- Fast and thorough onboarding with highly responsive customer success team
- Conversation Explorer gives direct visibility into how real users query AI platforms
Where it falls short
- Pricing is steep relative to what lower tiers unlock, with a large jump between Growth and Enterprise
- No free trial or self-serve signup - every plan requires a sales conversation first
- Dashboard can be confusing - visibility data does not clearly tell you what to do next
- Single-workspace architecture makes it unusable or cumbersome for agencies managing multiple clients
Pricing, tier by tier
Tier 1
Keyword Tool
Free
$0/mo
- 750+ long-tail keyword suggestions per query
- No account required
- No search volume, CPC, or trend data
- Limited keyword count
Profound
Starter
$99
- ChatGPT tracking only
- 50 prompts tracked
- 1 language and 1 region
- 1 seat
Tier 2
Keyword Tool
Pro Basic
$89/mo
- Search volume data
- More keywords per query
- Bulk search volume analysis (up to 1,000 keywords)
- CSV and Excel export
Profound
Growth
$399
- 3 answer engines tracked
- 100 prompts tracked (9,000 responses)
- 6 optimized articles per month
- 1 language and 1 region
Tier 3
Keyword Tool
Pro Plus
$99/mo
- Everything in Pro Basic
- Cost-per-click data
- Competition data
- Historical trend data
Profound
Enterprise
Custom
- 10 answer engines tracked
- Multiple companies tracked
- Tailored prompt tracking plan
- API access
Tier 4
Keyword Tool
Pro Business
$199/mo
- Everything in Pro Plus
- API access (50 requests per day)
- 10 user accounts
- Priority support
Profound
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Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Keyword Tool
- Multi-platform keyword research. Autosuggest scraping across 15 platforms including Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Pinterest, TikTok
- Bulk search volume analyzer. Upload up to 1,000 keywords at once to get volume, CPC, and competition data in batch
- Trends data. Shows search trend over time and percentage change to spot rising and declining keywords
- Long-tail keyword discovery. Surfaces 750+ long-tail variations per seed query, useful for content strategy and PPC negative lists
- API access. Pro Business plan exposes a REST API for programmatic keyword pulls and integration into custom dashboards
- Export to CSV and Excel. All paid tiers support flat file exports for offline analysis and client reporting
Only on Profound
- Answer Engine Insights. Tracks how a brand is mentioned, cited, and represented across AI answer engines, including sentiment analysis and competitive share of voice monitoring.
- Prompt Volumes. Proprietary panel data showing estimated search volumes for AI prompts, revealing how often consumers ask specific questions to ChatGPT, Perplexity, and other LLMs.
- Profound Agents. Autonomous AI marketing agents that orchestrate content workflows, including content refresh, AEO FAQ generation, competitive research, and CMS publishing.
When each one wins
When Keyword Tool wins
- Budget is the constraint. Keyword Tool starts at $0/mo vs Profound's $99/mo, so on a per-seat basis it's the cheaper way in.
- YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
When Profound wins
- Platform coverage matters. Profound monitors 10 AI platforms; Keyword Tool covers 0.
- You're enterprise and need to call a reference. Profound lists 16 named customers; Keyword Tool lists 0.
- You want the better-funded incumbent. Profound has raised $154.5 million, giving it more runway and shipping velocity.
- Procurement requires SOC 2 Type 2. Profound has it; Keyword Tool doesn't yet.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Keyword Tool plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Keyword Tool over Profound
- Lower entry price. Keyword Tool starts at $0/mo vs Profound's $99/mo.
- More plan flexibility. Keyword Tool offers 4 pricing tiers vs Profound's 3, so there's a better chance one fits your team size.
- More mature platform. Keyword Tool (founded 2014) has had more time to harden the product than Profound (2024).
- What users praise most. YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
Reasons to pick Profound over Keyword Tool
- Broader AI platform coverage. Profound tracks visibility across 10 AI engines vs Keyword Tool's 0.
- Better-funded incumbent. Profound has raised $154.5 million, giving it more runway and shipping velocity than Keyword Tool (Bootstrapped).
- More named customers. Profound lists 16 customers vs Keyword Tool's 0, including Ramp, Zapier, Alchemy.
- SOC 2 Type 2. Profound carries SOC 2 Type 2; Keyword Tool does not yet, which can hold up procurement.
- HIPAA-ready. Profound is HIPAA compliant; Keyword Tool is not.
- More verified reviews. Profound has 790 G2 reviews vs Keyword Tool's 19, so the average rating carries more weight.
- Faster product velocity. Profound has shipped 8 public launches in the last year vs Keyword Tool's 0.
- Built for the LLM era. Profound was founded in 2024, built around AI search from day one; Keyword Tool dates back to 2014 and is retrofitting.
- Wider integration ecosystem. Profound integrates with 28 tools; Keyword Tool ships 7.
- What users praise most. Intuitive, polished UI that makes complex AI visibility data easy to read and report on
Switching from one to the other
From Keyword Tool to Profound
Export your saved queries and prompt panels from Keyword Tool (most tools support CSV export). Most Profound setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Profound's data againstKeyword Tool's; one to two weeks of full reconciliation before you cancel Keyword Tool. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Profound to Keyword Tool
Same flow in reverse. Export from Profound, import to Keyword Tool. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Keyword Tool | Profound | |
|---|---|---|
| Starts at (USD/mo) | $0/mo | $99/mo |
| Founded | 2014 | 2024 |
| Headquarters | Hong Kong | New York, NY, USA |
| Funding raised | Bootstrapped | $154.5 million |
| AI platforms tracked | — | 10 |
| G2 rating | 4.5 / 5 (19 reviews) | 4.6 / 5 (790 reviews) |
| Named customers | — | 16 |
| SOC 2 Type 2 | — | ✓ Yes |
| GDPR | — | ✓ Yes |
| HIPAA | — | ✓ Yes |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Keyword Tool — what users praise
- YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
- Amazon module helps ecommerce sellers find purchase-intent terms with high CPC visibility
- 15 platforms covered including YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok
- 750+ long-tail suggestions per query, more breadth than most free keyword tools
- Beginner-friendly UI, new SEO users can pull keyword data within minutes of landing on the site
Keyword Tool — what users complain about
- Free version hides search volume, CPC, and trend data, the upgrade pressure is the core complaint
- Search volume accuracy is inconsistent compared to Semrush and Ahrefs, problematic for business decisions
- No competitive analysis feature, you learn what people search but not whether you can rank for it
- Reports of difficulty getting refunds despite the advertised 30-day money-back guarantee
- Pro plans start at $89/mo which is steep for solo creators when competitors offer broader feature sets
Profound — what users praise
- Intuitive, polished UI that makes complex AI visibility data easy to read and report on
- Unique Prompt Volumes dataset showing real AI search demand that no competitor offers
- Fast and thorough onboarding with highly responsive customer success team
- Conversation Explorer gives direct visibility into how real users query AI platforms
- Rapid product velocity with frequent feature releases
Profound — what users complain about
- Pricing is steep relative to what lower tiers unlock, with a large jump between Growth and Enterprise
- No free trial or self-serve signup - every plan requires a sales conversation first
- Dashboard can be confusing - visibility data does not clearly tell you what to do next
- Single-workspace architecture makes it unusable or cumbersome for agencies managing multiple clients
- Platform performance issues - slow load times and bugs triggered by plan upgrades
A third option
Both Keyword Tool and Profoundare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Keyword Tool or Profound?
Honestly: neither one fully solves the problem. Keyword Tool and Profound are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Keyword Tool for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Keyword Tool and Profound cost?
Keyword Tool starts at $0/mo. Profound starts at $99/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Which AI platforms do Keyword Tool and Profound cover?
Keyword Tool covers an undisclosed number of AI platforms. Profound covers 10. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.
Do Keyword Tool and Profound actually improve your AI visibility, or just measure it?
Both Keyword Tool and Profound are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Keyword Tool and Profound?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.