Pick
JetOctopus
Pick JetOctopus if you want the cheaper option ($237/mo vs $18/mo).
Head-to-head review · Updated June 2026
JetOctopus vs Sitebulb: which one wins in 2026?
JetOctopus and Sitebulb both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. JetOctopus has raised Bootstrapped, Sitebulb has raised Bootstrapped; Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.
Sitebulb is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.
The verdict
Pick
Sitebulb
Pick Sitebulb if you want the cheaper option ($18/mo vs $237/mo); and you trust traction signals — they list 6 customers, JetOctopus lists 2.
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for JetOctopus
JetOctopus has raised Bootstrapped. Founded by Julia Nesterets, Serge Bezborodov, based in Lviv, Ukraine. On their site they list 2 named customers including Skroutz, Cadastra. Pricing starts at $237/mo.
Technical SEO crawler and log analyzer for large sites.
What people praise
- Cloud crawler hits up to 250 pages per second, crawls a 50K-page site in five minutes per reviewer benchmarks
- Log analyzer is the standout feature, reviewers call it best-in-class for understanding crawl budget waste
- No project, user, or simultaneous crawl limits at any tier, agencies can onboard clients without seat math
- Pricing is based on unique URLs not log lines, unusual in the category and lets teams ingest months of logs without surcharges
Where it falls short
- Steep learning curve, the platform assumes SEO terminology fluency and offers little in-product hand-holding
- UI/UX could use a design refresh per multiple reviewers, function over form throughout the dashboard
- Page crawl limits are restrictive when working with very large enterprise sites without upgrading
- Adding more sites or users pushes costs up faster than competitors with flat per-user pricing
The case for Sitebulb
Sitebulb has raised Bootstrapped. Founded by Patrick Hathaway, Gareth Brown, based in Banbury, UK. On their site they list 6 named customers including Amazon, Mailchimp, Macy's, Yahoo. Pricing starts at $18/mo.
Desktop and cloud SEO auditing tool for agencies.
What people praise
- 300+ prioritized SEO hints with severity scoring and clear fix explanations, considered best-in-class for visual audits.
- JavaScript crawling is included at no extra cost on every tier, unlike Screaming Frog where JS rendering is a premium feature.
- Only crawler offering both desktop (up to 500K URLs) and cloud (up to 10M URLs) so teams can scale from solo to enterprise.
- Visual data presentation with charts and graphs is widely cited as the most intuitive in the technical SEO category.
Where it falls short
- Resource-intensive on large sites; a 100K-page JS-rendered crawl can take 8-12 hours and consume 8GB+ RAM.
- No keyword research, backlink analysis, rank tracking, or content optimization, so it must be paired with another tool.
- ~0.20% market share vs Screaming Frog's 15.41% means fewer community tutorials and forum answers.
- Desktop pricing is not visible on the public pricing page without selecting a currency, hurting buyer transparency.
Pricing, tier by tier
Tier 1
JetOctopus
Starter
$237/mo
- 500K crawl pages (250K JavaScript pages)
- 2M log lines
- 1 Google Search Console property
- 1 Google Analytics property
Sitebulb
Desktop Lite
$18/mo
- 10,000 URLs per audit
- 1 user
- 100+ Hints
- JavaScript crawling
Tier 2
JetOctopus
Standard
$383/mo
- 1M crawl pages (500K JavaScript pages)
- Unlimited log lines (Googlebot and Bingbot)
- GSC and GA integration
- Alerts and Ahrefs integration
Sitebulb
Desktop Pro
$42/mo
- 500,000 URLs per audit (expandable to 2 million)
- 1 base user with additional users from £7/month
- 300+ Hints
- Advanced configuration
Tier 3
JetOctopus
No Limits (Enterprise)
Custom
- Unlimited crawls
- Unlimited log lines
- 100 GSC properties
- Dedicated customer success manager
Sitebulb
Cloud Mini
From £95/mo
- 2 users
- 50,000 URLs per month
- Max 50,000 URLs per audit
- Unlimited projects
Tier 4
JetOctopus
—
—
Sitebulb
Cloud Small
$245/mo
- 5 users
- Desktop licenses included
- 1 million URLs per month
- Max 250,000 URLs per audit
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on JetOctopus
- Cloud crawler. Crawls up to 250 pages per second with no simultaneous crawl limits, handles JavaScript-rendered sites
- Log file analyzer. Ingests server logs to show how Googlebot, Bingbot, and 40+ other crawlers behave on your site
- GSC and GA integration. Overlay crawl data with Search Console performance and GA traffic to find pages losing crawl budget
- Custom segmentation. Regex-powered segmentation for URL patterns, content types, and crawl status across millions of URLs
- Datasets and BigQuery export. Export raw crawl and log data to Google Sheets, CSV, Looker Studio, or BigQuery for custom analysis
- Core Web Vitals tracking. Tracks LCP, INP, CLS, and other vitals at scale across the entire crawled site
Only on Sitebulb
- Issue Detection. Identifies and prioritizes 300+ SEO issues automatically with severity scoring.
- JavaScript Rendering. Crawls JavaScript-heavy websites at no extra cost with full DOM rendering.
- Audit Comparisons. Compares audits over time to track technical SEO improvements.
- Scheduled Audits. Cloud version runs automated recurring crawls on a schedule.
- PDF Reporting. Customizable PDF reports for client delivery and stakeholder communication.
- Data Visualization. Visual charts and graphs that make crawl data scannable for non-technical readers.
When each one wins
When JetOctopus wins
- Cloud crawler hits up to 250 pages per second, crawls a 50K-page site in five minutes per reviewer benchmarks
When Sitebulb wins
- Budget is the constraint. Sitebulb starts at $18/mo vs JetOctopus's $237/mo, so on a per-seat basis it's the cheaper way in.
- You're enterprise and need to call a reference. Sitebulb lists 6 named customers; JetOctopus lists 2.
- 300+ prioritized SEO hints with severity scoring and clear fix explanations, considered best-in-class for visual audits.
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking JetOctopus plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick JetOctopus over Sitebulb
- Faster product velocity. JetOctopus has shipped 5 public launches in the last year vs Sitebulb's 0.
- What users praise most. Cloud crawler hits up to 250 pages per second, crawls a 50K-page site in five minutes per reviewer benchmarks
Reasons to pick Sitebulb over JetOctopus
- Lower entry price. Sitebulb starts at $18/mo vs JetOctopus's $237/mo.
- More plan flexibility. Sitebulb offers 4 pricing tiers vs JetOctopus's 3, so there's a better chance one fits your team size.
- More named customers. Sitebulb lists 6 customers vs JetOctopus's 2, including Amazon, Mailchimp, Macy's.
- What users praise most. 300+ prioritized SEO hints with severity scoring and clear fix explanations, considered best-in-class for visual audits.
- EU data residency. Sitebulb is HQ'd in Banbury, UK, which simplifies GDPR data-processor agreements for European buyers.
Switching from one to the other
From JetOctopus to Sitebulb
Export your saved queries and prompt panels from JetOctopus (most tools support CSV export). Most Sitebulb setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Sitebulb's data againstJetOctopus's; one to two weeks of full reconciliation before you cancel JetOctopus. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Sitebulb to JetOctopus
Same flow in reverse. Export from Sitebulb, import to JetOctopus. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| JetOctopus | Sitebulb | |
|---|---|---|
| Starts at (USD/mo) | $237/mo | $18/mo |
| Founded | 2017 | 2017 |
| Headquarters | Lviv, Ukraine | Banbury, UK |
| Funding raised | Bootstrapped | Bootstrapped |
| AI platforms tracked | — | — |
| G2 rating | 4.4 / 5 | 4.5 / 5 |
| Named customers | 2 | 6 |
| SOC 2 Type 2 | — | — |
| GDPR | ✓ Yes | ✓ Yes |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
JetOctopus — what users praise
- Cloud crawler hits up to 250 pages per second, crawls a 50K-page site in five minutes per reviewer benchmarks
- Log analyzer is the standout feature, reviewers call it best-in-class for understanding crawl budget waste
- No project, user, or simultaneous crawl limits at any tier, agencies can onboard clients without seat math
- Pricing is based on unique URLs not log lines, unusual in the category and lets teams ingest months of logs without surcharges
- Dashboards balance data density with visual clarity, treemaps and customizable tables make patterns obvious
JetOctopus — what users complain about
- Steep learning curve, the platform assumes SEO terminology fluency and offers little in-product hand-holding
- UI/UX could use a design refresh per multiple reviewers, function over form throughout the dashboard
- Page crawl limits are restrictive when working with very large enterprise sites without upgrading
- Adding more sites or users pushes costs up faster than competitors with flat per-user pricing
- Not built for beginners, lacks the simplified explanations that SEO suites like Semrush ship with
Sitebulb — what users praise
- 300+ prioritized SEO hints with severity scoring and clear fix explanations, considered best-in-class for visual audits.
- JavaScript crawling is included at no extra cost on every tier, unlike Screaming Frog where JS rendering is a premium feature.
- Only crawler offering both desktop (up to 500K URLs) and cloud (up to 10M URLs) so teams can scale from solo to enterprise.
- Visual data presentation with charts and graphs is widely cited as the most intuitive in the technical SEO category.
- Desktop Lite at $18/mo is one of the cheapest serious SEO crawlers available, attractive for freelancers.
Sitebulb — what users complain about
- Resource-intensive on large sites; a 100K-page JS-rendered crawl can take 8-12 hours and consume 8GB+ RAM.
- No keyword research, backlink analysis, rank tracking, or content optimization, so it must be paired with another tool.
- ~0.20% market share vs Screaming Frog's 15.41% means fewer community tutorials and forum answers.
- Desktop pricing is not visible on the public pricing page without selecting a currency, hurting buyer transparency.
- Cloud Mini starts at £95/mo but jumps to higher tiers quickly, with Enterprise reportedly £20K+/year.
A third option
Both JetOctopus and Sitebulbare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, JetOctopus or Sitebulb?
Honestly: neither one fully solves the problem. JetOctopus and Sitebulb are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Sitebulb for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do JetOctopus and Sitebulb cost?
JetOctopus starts at $237/mo. Sitebulb starts at $18/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do JetOctopus and Sitebulb actually improve your AI visibility, or just measure it?
Both JetOctopus and Sitebulb are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to JetOctopus and Sitebulb?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.