Head-to-head review · Updated June 2026

ContentKing vs Frase: which one wins in 2026?

An honest editorial comparison from the team at GrowthManager.ai. We make a competing product, which is disclosed in full at the bottom.

ContentKing and Frase both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. ContentKing has raised Acquired by Conductor (Feb 2022); raised ~$350K seed pre-acquisition, Frase has raised $10.9M; Frase is the more-funded incumbent; ContentKing is the leaner challenger.

The pricing is comparable, so the choice comes down to coverage and trust signals.

The verdict
Pick

ContentKing

ContentKing is the right pick if your team prefers their approach and pricing fits.

★ Our pick
Pick

Frase

Pick Frase if you trust traction signals — they list 10 customers, ContentKing lists 6; and you want the better-funded company ($10.9M).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for ContentKing

ContentKing has raised Acquired by Conductor (Feb 2022); raised ~$350K seed pre-acquisition (Acquired by Conductor (Feb 2022)). Founded by Vincent van Scherpenseel, Steven van Vessum, based in Breda, Netherlands. On their site they list 6 named customers including Netflix, Adidas, H&M, FedEx. Pricing starts at Custom (legacy ContentKing tier).

Real-time SEO monitoring and content change detection (Conductor company).

What people praise

  • Real-time crawling re-checks the site every few minutes rather than waiting on scheduled audits, catching regressions before they cost rankings.
  • Change tracking is the standout differentiator; the platform tells you exactly what changed on a page and when, not just what is broken.
  • Top-quality UI/UX makes issues clear and actionable even for non-technical SEOs.
  • Customer support is repeatedly praised as 'even better than the software' in G2 reviews.

Where it falls short

  • 1,000-page minimum per site means small sites pay for capacity they never use.
  • Information density is geared toward technical SEOs and developers, leaving generalist marketers feeling lost.
  • Reporting features are limited compared to full-stack SEO suites like Ahrefs or Semrush.
  • Phone support and dedicated account management are restricted to the Enterprise tier.

The case for Frase

Frase has raised $10.9M (Acquired by CopySmith (October 2022)). Founded by Tomas Ratia, Cody Jacques, based in Boston, MA. On their site they list 10 named customers including Andela, ActiveCampaign, Coursera, GitLab. Pricing starts at $49/mo.

AI content optimization tool that helps you research, write, and outrank competitors.

What people praise

  • Excellent content brief generation, agencies report saving 180 hours/month on research
  • Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
  • Real-time SEO scoring with clear keyword and heading coverage targets
  • Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity

Where it falls short

  • AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
  • Most powerful features locked behind an SEO add-on that costs extra on lower tiers
  • Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
  • AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice

Pricing, tier by tier

Tier 1
ContentKing
Basic
Custom (legacy ContentKing tier)
  • Real-time crawl monitoring
  • Minimum 1,000 pages per site
  • Standard alerting
  • Email-based notifications
Frase
Starter
$49/mo
  • 1 site, 1 user seat
  • 10 AI articles per month
  • 50 audit pages per month
  • AI visibility tracking
Tier 2
ContentKing
Standard
Custom
  • Higher page volume tiers
  • Slack and Microsoft Teams alerts
  • Change tracking history
  • Standard support
Frase
Professional
$129/mo
  • 3 seats (+$29/seat)
  • 5 domains
  • 40 AI articles per month
  • 250 audit pages per month
Tier 3
ContentKing
Pro
Custom
  • Larger site coverage
  • Advanced segmentation
  • Adobe Analytics + GSC integrations
  • Live chat support
Frase
Scale
$299/mo
  • 5 seats (+$29/seat)
  • 10 domains
  • 100 AI articles per month
  • 1,000 audit pages per month
Tier 4
ContentKing
Enterprise
Custom (part of Conductor Enterprise)
  • Unlimited domains and crawl scope
  • Dedicated account management
  • Custom SLAs
  • SSO and security controls
Frase
Enterprise
Custom
  • SSO and SAML
  • White-label portal
  • Dedicated account manager
  • Custom SLA

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on ContentKing
  • Real-Time SEO Monitoring. Re-crawls pages every few minutes and detects on-page changes the moment they ship.
  • Change Tracking. Full diff history showing what changed on each page, when, and by whom (when tied to deploys).
  • Issue Detection. Continuously checks for broken links, redirects, canonical issues, meta tag changes, and indexability problems.
  • Customizable Alerts. Per-issue and per-urgency alerting rules pushing to Slack, Microsoft Teams, and email.
  • Site Audits. On-demand and scheduled audits covering technical SEO, schema, and content health.
  • Adobe Analytics Integration. Pulls organic traffic and conversion data alongside SEO issue tracking for enterprise reporting.
Only on Frase
  • SEO Content Optimization. Real-time scoring, keyword tracking, and competitive benchmarks while drafting
  • GEO Content Optimization. Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
  • SERP Research. Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
  • AI Search Tracking. Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
  • Content Atomization. Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
  • Programmatic SEO. Generates pages at scale from structured data sets

When each one wins

When ContentKing wins
  • Real-time crawling re-checks the site every few minutes rather than waiting on scheduled audits, catching regressions before they cost rankings.
When Frase wins
  • Budget is the constraint. Frase starts at $49/mo vs ContentKing's $∞/mo, so on a per-seat basis it's the cheaper way in.
  • You're enterprise and need to call a reference. Frase lists 10 named customers; ContentKing lists 6.
  • You want the better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking ContentKing plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick ContentKing over Frase

  1. What users praise most. Real-time crawling re-checks the site every few minutes rather than waiting on scheduled audits, catching regressions before they cost rankings.
  2. EU data residency. ContentKing is HQ'd in Breda, Netherlands, which simplifies GDPR data-processor agreements for European buyers.

Reasons to pick Frase over ContentKing

  1. Lower entry price. Frase publishes a clear entry tier at $49/mo; ContentKing gates pricing.
  2. Better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity than ContentKing (Acquired by Conductor (Feb 2022); raised ~$350K seed pre-acquisition).
  3. More named customers. Frase lists 10 customers vs ContentKing's 6, including Andela, ActiveCampaign, Coursera.
  4. More verified reviews. Frase has 500 G2 reviews vs ContentKing's none on file, so the average rating carries more weight.
  5. Faster product velocity. Frase has shipped 5 public launches in the last year vs ContentKing's 3.
  6. Wider integration ecosystem. Frase integrates with 12 tools; ContentKing ships 8.
  7. What users praise most. Excellent content brief generation, agencies report saving 180 hours/month on research

Switching from one to the other

From ContentKing to Frase

Export your saved queries and prompt panels from ContentKing (most tools support CSV export). Most Frase setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Frase's data againstContentKing's; one to two weeks of full reconciliation before you cancel ContentKing. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Frase to ContentKing

Same flow in reverse. Export from Frase, import to ContentKing. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

ContentKingFrase
Starts at (USD/mo)Custom (legacy ContentKing tier)$49/mo
Founded20152017
HeadquartersBreda, NetherlandsBoston, MA
Funding raisedAcquired by Conductor (Feb 2022); raised ~$350K seed pre-acquisition$10.9M
AI platforms tracked——
G2 rating4.7 / 54.8 / 5 (500 reviews)
Named customers610
SOC 2 Type 2——
GDPR✓ Yes—
HIPAA——

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

ContentKing — what users praise

  • Real-time crawling re-checks the site every few minutes rather than waiting on scheduled audits, catching regressions before they cost rankings.
  • Change tracking is the standout differentiator; the platform tells you exactly what changed on a page and when, not just what is broken.
  • Top-quality UI/UX makes issues clear and actionable even for non-technical SEOs.
  • Customer support is repeatedly praised as 'even better than the software' in G2 reviews.
  • Customer roster includes Netflix, Adidas, H&M, FedEx, Conde Nast, and Vodafone.

ContentKing — what users complain about

  • 1,000-page minimum per site means small sites pay for capacity they never use.
  • Information density is geared toward technical SEOs and developers, leaving generalist marketers feeling lost.
  • Reporting features are limited compared to full-stack SEO suites like Ahrefs or Semrush.
  • Phone support and dedicated account management are restricted to the Enterprise tier.
  • Now sold only as part of Conductor; SMB-friendly self-serve pricing disappeared after the acquisition.

Frase — what users praise

  • Excellent content brief generation, agencies report saving 180 hours/month on research
  • Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
  • Real-time SEO scoring with clear keyword and heading coverage targets
  • Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
  • Publishes directly into WordPress, Webflow, Wix, Sanity with SEO fields populated

Frase — what users complain about

  • AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
  • Most powerful features locked behind an SEO add-on that costs extra on lower tiers
  • Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
  • AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
  • Periodic performance issues and limited support response time mentioned in Trustpilot reviews

A third option

Both ContentKing and Fraseare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Book a free 20-min auditSee the full 7-tool comparison

Other comparisons in this space

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Frequently asked questions

Which is better, ContentKing or Frase?

Honestly: neither one fully solves the problem. ContentKing and Frase are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick ContentKing for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do ContentKing and Frase cost?

ContentKing starts at Custom (legacy ContentKing tier). Frase starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do ContentKing and Frase actually improve your AI visibility, or just measure it?

Both ContentKing and Frase are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to ContentKing and Frase?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.