Pick
Brand24
Pick Brand24 if you want the cheaper option ($199/mo vs $49/mo).
Head-to-head review · Updated June 2026
Brand24 vs Frase: which one wins in 2026?
Brand24 and Frase both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Brand24 has raised Public (WSE: B24); acquired by Semrush April 2024, Frase has raised $10.9M; Frase is the more-funded incumbent; Brand24 is the leaner challenger.
Frase is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.
The verdict
Pick
Frase
Pick Frase if you want the cheaper option ($49/mo vs $199/mo); and you want the better-funded company ($10.9M).
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for Brand24
Brand24 has raised Public (WSE: B24); acquired by Semrush April 2024 (Acquired by Semrush (April 2024)). Founded by Mike Sadowski, Dawid Szymanski, based in Wrocław, Poland. On their site they list 10 named customers including Uber, IKEA, H&M, Intel. Pricing starts at $199/mo.
Online brand mention monitoring and social listening for SMBs.
What people praise
- Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
- AI Brand Assistant compiles weekly reports automatically so PR teams stop building decks manually.
- Mention alerts hit Slack and email within minutes of a viral post going up.
- Real-time updates on Pro and above catch breaking conversations before they become crises.
Where it falls short
- Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
- Keyword limits are tight; Individual gives only 3 keywords and 2,000 mentions for $199/mo.
- Cannot scope keywords with deeper context, so common terms pull in irrelevant noise.
- No way to mark mentions as responded or track team engagement inside the tool.
The case for Frase
Frase has raised $10.9M (Acquired by CopySmith (October 2022)). Founded by Tomas Ratia, Cody Jacques, based in Boston, MA. On their site they list 10 named customers including Andela, ActiveCampaign, Coursera, GitLab. Pricing starts at $49/mo.
AI content optimization tool that helps you research, write, and outrank competitors.
What people praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
Where it falls short
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
Pricing, tier by tier
Tier 1
Brand24
Individual
$199/mo
- 3 keywords
- 2,000 mentions per month
- 1 user
- 12-hour updates
Frase
Starter
$49/mo
- 1 site, 1 user seat
- 10 AI articles per month
- 50 audit pages per month
- AI visibility tracking
Tier 2
Brand24
Team
$299/mo
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Hourly updates
Frase
Professional
$129/mo
- 3 seats (+$29/seat)
- 5 domains
- 40 AI articles per month
- 250 audit pages per month
Tier 3
Brand24
Pro
$399/mo
- 12 keywords
- 40,000 mentions per month
- Real-time updates
- Lightning Search
Frase
Scale
$299/mo
- 5 seats (+$29/seat)
- 10 domains
- 100 AI articles per month
- 1,000 audit pages per month
Tier 4
Brand24
Business
$599/mo
- 25 keywords
- 100,000 mentions per month
- Unlimited AI Topics
- AI Insights (5 projects)
Frase
Enterprise
Custom
- SSO and SAML
- White-label portal
- Dedicated account manager
- Custom SLA
Tier 5
Brand24
Enterprise
from $1,499/mo
- Custom keywords and mentions
- All AI features unlimited
- Dedicated consulting
- Real-time updates
Frase
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Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on Brand24
- Mention Tracking. Monitors brand, competitor, and keyword mentions across social, news, blogs, podcasts, and reviews.
- AI Sentiment Analysis. Classifies each mention as positive, negative, or neutral for reputation reporting.
- AI Brand Assistant. Generates summary reports and answers natural-language questions about mention data.
- AI Insights. Auto-detects emerging topics, trends, and anomalies in your mention stream.
- Influencer Score. Ranks sources by reach to identify who is moving the conversation.
- Storm Alerts. Notifies teams when mention volume spikes outside normal range, signaling potential crises.
Only on Frase
- SEO Content Optimization. Real-time scoring, keyword tracking, and competitive benchmarks while drafting
- GEO Content Optimization. Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
- SERP Research. Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
- AI Search Tracking. Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
- Content Atomization. Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
- Programmatic SEO. Generates pages at scale from structured data sets
When each one wins
When Brand24 wins
- Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
When Frase wins
- Budget is the constraint. Frase starts at $49/mo vs Brand24's $199/mo, so on a per-seat basis it's the cheaper way in.
- You want the better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity.
- Excellent content brief generation, agencies report saving 180 hours/month on research
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking Brand24 plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick Brand24 over Frase
- More plan flexibility. Brand24 offers 5 pricing tiers vs Frase's 4, so there's a better chance one fits your team size.
- More mature platform. Brand24 (founded 2011) has had more time to harden the product than Frase (2017).
- What users praise most. Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
- EU data residency. Brand24 is HQ'd in Wrocław, Poland, which simplifies GDPR data-processor agreements for European buyers.
Reasons to pick Frase over Brand24
- Lower entry price. Frase starts at $49/mo vs Brand24's $199/mo.
- Better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity than Brand24 (Public (WSE: B24); acquired by Semrush April 2024).
- Built for the LLM era. Frase was founded in 2017, built around AI search from day one; Brand24 dates back to 2011 and is retrofitting.
- Wider integration ecosystem. Frase integrates with 12 tools; Brand24 ships 4.
- What users praise most. Excellent content brief generation, agencies report saving 180 hours/month on research
Switching from one to the other
From Brand24 to Frase
Export your saved queries and prompt panels from Brand24 (most tools support CSV export). Most Frase setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Frase's data againstBrand24's; one to two weeks of full reconciliation before you cancel Brand24. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Frase to Brand24
Same flow in reverse. Export from Frase, import to Brand24. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| Brand24 | Frase | |
|---|---|---|
| Starts at (USD/mo) | $199/mo | $49/mo |
| Founded | 2011 | 2017 |
| Headquarters | Wrocław, Poland | Boston, MA |
| Funding raised | Public (WSE: B24); acquired by Semrush April 2024 | $10.9M |
| AI platforms tracked | — | — |
| G2 rating | 4.6 / 5 (337 reviews) | 4.8 / 5 (500 reviews) |
| Named customers | 10 | 10 |
| SOC 2 Type 2 | — | — |
| GDPR | ✓ Yes | — |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
Brand24 — what users praise
- Plug-and-play setup works in minutes with zero technical configuration; non-technical users get value day one.
- AI Brand Assistant compiles weekly reports automatically so PR teams stop building decks manually.
- Mention alerts hit Slack and email within minutes of a viral post going up.
- Real-time updates on Pro and above catch breaking conversations before they become crises.
- Sentiment analysis surfaces share-of-voice and discussion trends without requiring an analyst.
Brand24 — what users complain about
- Sentiment classifier misreads sarcasm and irony, forcing manual review for crisis reporting.
- Keyword limits are tight; Individual gives only 3 keywords and 2,000 mentions for $199/mo.
- Cannot scope keywords with deeper context, so common terms pull in irrelevant noise.
- No way to mark mentions as responded or track team engagement inside the tool.
- No public REST API; product integrations require Zapier or custom webhooks.
Frase — what users praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
- Publishes directly into WordPress, Webflow, Wix, Sanity with SEO fields populated
Frase — what users complain about
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
- Periodic performance issues and limited support response time mentioned in Trustpilot reviews
A third option
Both Brand24 and Fraseare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, Brand24 or Frase?
Honestly: neither one fully solves the problem. Brand24 and Frase are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Frase for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do Brand24 and Frase cost?
Brand24 starts at $199/mo. Frase starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do Brand24 and Frase actually improve your AI visibility, or just measure it?
Both Brand24 and Frase are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to Brand24 and Frase?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.