Head-to-head review · Updated June 2026

AnswerThePublic vs Screaming Frog: which one wins in 2026?

AnswerThePublic and Screaming Frog both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

Screaming Frog is cheaper out the gate, but AnswerThePublic tracks more AI platforms. The right pick depends on which dimension matters most for you.

The verdict
Pick

AnswerThePublic

Pick AnswerThePublic if you want the cheaper option ($20/mo vs $0/mo); and you need broader AI platform coverage (6 platforms vs 0).

Pick

Screaming Frog

Pick Screaming Frog if you want the cheaper option ($0/mo vs $20/mo).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for AnswerThePublic

Founded by Neil Patel, based in London, UK. They cover 6 AI platforms. Pricing starts at $20/mo.

Search listening tool that mines autocomplete for question-based content ideas.

What people praise

  • Visual question-wheel UI organizes autocomplete data into questions, prepositions, and comparisons, faster to scan than keyword lists
  • Surfaces long-tail and voice-search queries that volume-based tools miss
  • Supports Google, Bing, YouTube, Instagram, TikTok, and Amazon as data sources
  • Free tier (3 searches per day) is genuinely usable for one-off ideation

Where it falls short

  • No keyword difficulty, search volume, or CPC metrics on the core report
  • Results are limited to what Google autocomplete already suggests, low-volume niches show thin data
  • 9x price jump from Individual ($20) to Pro ($99) with no mid-tier
  • No rank tracking, backlink analysis, site audits, or technical SEO

The case for Screaming Frog

Screaming Frog has raised Bootstrapped. Founded by Dan Sharp, based in Henley-in-Arden, UK. Pricing starts at $0/mo.

Desktop SEO crawler used by technical SEOs everywhere.

What people praise

  • Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
  • Comprehensive technical audit catches broken links, redirect chains, duplicate content, missing canonicals, and metadata errors in one pass.
  • Custom extraction with XPath and CSS selectors is repeatedly cited as the killer feature for scraping data no other crawler can pull.
  • Recent integrations with OpenAI, Claude, and Gemini let users run prompts against scraped content during a crawl.

Where it falls short

  • Desktop-only Java app, so reviewers complain there is no cloud dashboard and no way to share live crawl data with teammates.
  • Heavy memory footprint, with users reporting that large sites (1M+ URLs) require 32GB RAM and database storage mode.
  • UI looks dated and the learning curve is steep for non-technical users, especially around XPath extraction.
  • No keyword research, backlink analysis, or rank tracking, so users still need a second tool for those workflows.

Pricing, tier by tier

Tier 1
AnswerThePublic
Starter (Individual)
$20/mo
  • 2 projects
  • 30 monthly credits
  • 3 articles per month
  • Deep search
Screaming Frog
Free
$0
  • Crawl up to 500 URLs per run
  • Broken link and error detection
  • Meta data analysis
  • XML sitemap generation
Tier 2
AnswerThePublic
Growth (Pro)
$99/mo
  • 4 projects
  • 110 monthly credits
  • 11 articles per month
  • Full Composeo content suite
Screaming Frog
Paid License
~$21/mo
  • Unlimited URL crawl (memory permitting)
  • JavaScript rendering and mobile usability audits
  • Structured data validation
  • AI integrations with OpenAI, Gemini, and Anthropic Claude
Tier 3
AnswerThePublic
Business (Expert)
$199/mo
  • 8 projects
  • 300 monthly credits
  • 30 articles per month
  • Multi-domain management
Screaming Frog
Volume Discount (5-9 seats)
~$20/mo
  • All paid license features
  • Discounted bulk seats for agencies
Tier 4
AnswerThePublic
Screaming Frog
Volume Discount (20+ seats)
~$18/mo
  • All paid license features
  • Best per-seat rate for large teams

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on AnswerThePublic
  • Search Listening. Pulls Google autocomplete data and groups queries by question word, preposition, and comparison
  • Question Wheel Visualization. Radial chart of the questions real users ask about a seed keyword
  • Multi-platform Data. Search data from Google, Bing, YouTube, Instagram, TikTok, and Amazon
  • Alerts. Email notifications when new questions appear for a tracked keyword
  • CSV and Image Export. Download research as CSV or PNG/PDF for client reports
  • Composeo Content Suite. Article generation, AI editing, plagiarism scoring, and WordPress publishing on paid tiers
Only on Screaming Frog
  • Website Crawler. Breadth-first crawler that fetches URLs, response codes, redirects, page titles, meta descriptions, headings, and content.
  • Custom Extraction. Pull any data from a page using XPath, CSS selectors, or regex during the crawl.
  • JavaScript Rendering. Renders pages with a headless Chromium engine to crawl single-page apps and JS-heavy sites.
  • Crawl Comparison. Diffs two crawls to surface changes in metadata, response codes, structure, and content between deploys.
  • AI Prompt Integration. Run prompts against OpenAI, Claude, or Gemini for every URL during a crawl, for example to classify pages or generate alt text.
  • Structured Data Validation. Audits JSON-LD, Microdata, and RDFa against Google and Schema.org specs.

When each one wins

When AnswerThePublic wins
  • Platform coverage matters. AnswerThePublic monitors 6 AI platforms; Screaming Frog covers 0.
  • Visual question-wheel UI organizes autocomplete data into questions, prepositions, and comparisons, faster to scan than keyword lists
When Screaming Frog wins
  • Budget is the constraint. Screaming Frog starts at $0/mo vs AnswerThePublic's $20/mo, so on a per-seat basis it's the cheaper way in.
  • Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking AnswerThePublic plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick AnswerThePublic over Screaming Frog

  1. Broader AI platform coverage. AnswerThePublic tracks visibility across 6 AI engines vs Screaming Frog's 0.
  2. Built for the LLM era. AnswerThePublic was founded in 2016, built around AI search from day one; Screaming Frog dates back to 2010 and is retrofitting.
  3. What users praise most. Visual question-wheel UI organizes autocomplete data into questions, prepositions, and comparisons, faster to scan than keyword lists

Reasons to pick Screaming Frog over AnswerThePublic

  1. Lower entry price. Screaming Frog starts at $0/mo vs AnswerThePublic's $20/mo.
  2. More plan flexibility. Screaming Frog offers 4 pricing tiers vs AnswerThePublic's 3, so there's a better chance one fits your team size.
  3. More verified reviews. Screaming Frog has 186 G2 reviews vs AnswerThePublic's 30, so the average rating carries more weight.
  4. More mature platform. Screaming Frog (founded 2010) has had more time to harden the product than AnswerThePublic (2016).
  5. Wider integration ecosystem. Screaming Frog integrates with 10 tools; AnswerThePublic ships 2.
  6. What users praise most. Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.

Switching from one to the other

From AnswerThePublic to Screaming Frog

Export your saved queries and prompt panels from AnswerThePublic (most tools support CSV export). Most Screaming Frog setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Screaming Frog's data againstAnswerThePublic's; one to two weeks of full reconciliation before you cancel AnswerThePublic. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Screaming Frog to AnswerThePublic

Same flow in reverse. Export from Screaming Frog, import to AnswerThePublic. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

AnswerThePublicScreaming Frog
Starts at (USD/mo)$20/mo$0/mo
Founded20162010
HeadquartersLondon, UKHenley-in-Arden, UK
Funding raisedBootstrapped
AI platforms tracked6
G2 rating4.5 / 5 (30 reviews)4.7 / 5 (186 reviews)
Named customers
SOC 2 Type 2
GDPR✓ Yes
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

AnswerThePublicwhat users praise

  • Visual question-wheel UI organizes autocomplete data into questions, prepositions, and comparisons, faster to scan than keyword lists
  • Surfaces long-tail and voice-search queries that volume-based tools miss
  • Supports Google, Bing, YouTube, Instagram, TikTok, and Amazon as data sources
  • Free tier (3 searches per day) is genuinely usable for one-off ideation
  • Lifetime pricing option ($99 to $990) is rare in the SEO tool category

AnswerThePublicwhat users complain about

  • No keyword difficulty, search volume, or CPC metrics on the core report
  • Results are limited to what Google autocomplete already suggests, low-volume niches show thin data
  • 9x price jump from Individual ($20) to Pro ($99) with no mid-tier
  • No rank tracking, backlink analysis, site audits, or technical SEO
  • Reviewers report repetitive or duplicate questions in the visualization

Screaming Frogwhat users praise

  • Free version actually works for sites under 500 URLs, which reviewers say is rare in SEO tooling.
  • Comprehensive technical audit catches broken links, redirect chains, duplicate content, missing canonicals, and metadata errors in one pass.
  • Custom extraction with XPath and CSS selectors is repeatedly cited as the killer feature for scraping data no other crawler can pull.
  • Recent integrations with OpenAI, Claude, and Gemini let users run prompts against scraped content during a crawl.
  • One-time low annual fee ($21/mo equivalent) is dramatically cheaper than Semrush or Ahrefs site audits.

Screaming Frogwhat users complain about

  • Desktop-only Java app, so reviewers complain there is no cloud dashboard and no way to share live crawl data with teammates.
  • Heavy memory footprint, with users reporting that large sites (1M+ URLs) require 32GB RAM and database storage mode.
  • UI looks dated and the learning curve is steep for non-technical users, especially around XPath extraction.
  • No keyword research, backlink analysis, or rank tracking, so users still need a second tool for those workflows.
  • No collaboration features, so two SEOs cannot work on the same crawl results without exporting CSVs.

A third option

Both AnswerThePublic and Screaming Frogare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Frequently asked questions

Which is better, AnswerThePublic or Screaming Frog?

Honestly: neither one fully solves the problem. AnswerThePublic and Screaming Frog are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick Screaming Frog for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do AnswerThePublic and Screaming Frog cost?

AnswerThePublic starts at $20/mo. Screaming Frog starts at $0/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Which AI platforms do AnswerThePublic and Screaming Frog cover?

AnswerThePublic covers 6 AI platforms. Screaming Frog covers an undisclosed number of. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.

Do AnswerThePublic and Screaming Frog actually improve your AI visibility, or just measure it?

Both AnswerThePublic and Screaming Frog are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to AnswerThePublic and Screaming Frog?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.