Head-to-head review · Updated June 2026

AlsoAsked vs Conductor: which one wins in 2026?

An honest editorial comparison from the team at GrowthManager.ai. We make a competing product, which is disclosed in full at the bottom.

AlsoAsked and Conductor both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. AlsoAsked has raised Bootstrapped, Conductor has raised $60M+ raised before WeWork acquisition; spun back out 2019; Conductor is the more-funded incumbent; AlsoAsked is the leaner challenger.

AlsoAsked is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.

The verdict
Pick

AlsoAsked

Pick AlsoAsked if you want the cheaper option ($12/mo vs $150/mo).

★ Our pick
Pick

Conductor

Pick Conductor if you want the cheaper option ($150/mo vs $12/mo); and you trust traction signals — they list 10 customers, AlsoAsked lists 0; and you want the better-funded company ($60M+ raised before WeWork acquisition; spun back out 2019).

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for AlsoAsked

AlsoAsked has raised Bootstrapped. Founded by Mark Williams-Cook, based in Bath, UK. Pricing starts at $12/mo.

People Also Ask research tool for AEO and content strategy.

What people praise

  • Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
  • Pulls live PAA data from Google, so questions reflect real SERP behavior instead of cached autocomplete suggestions.
  • Bulk search supports up to 1,000 queries at a time, which agency users say is rare at this price point.
  • Region and language targeting works for any Google locale, not just US English, which most cheap PAA tools restrict.

Where it falls short

  • Only sources Google's PAA box; no data from Bing, YouTube, Reddit, or social platforms.
  • CSV export is paywalled behind the Lite tier; the $12 Basic plan only exports PNG images.
  • API access is locked to the $47/mo Pro plan, which blocks Lite users from automating workflows.
  • PAA relationships are algorithmic, not semantic, so the tree sometimes maps loose associations as if they were topical clusters.

The case for Conductor

Conductor has raised $60M+ raised before WeWork acquisition; spun back out 2019 (Acquired by WeWork (Mar 2018), spun off as independent employee-owned company (Dec 2019)). Founded by Seth Besmertnik, Jeremy Duboys, based in New York, NY. On their site they list 10 named customers including Verizon, Microsoft, Kroger, FedEx. Pricing starts at $150/mo.

Enterprise organic marketing platform with AI search visibility for content teams.

What people praise

  • Conductor was named a Leader in the 2025 Forrester Wave with the highest possible scores in AI-integrated SEO.
  • AEO tracking across ChatGPT, Gemini, Copilot, and Claude is built in rather than bolted on, giving enterprise teams one view of AI and traditional search.
  • Customer roster includes Verizon, Kroger, Microsoft, FedEx, American Express, Adidas, Ernst & Young, and PayPal.
  • Reviewers consistently praise the intuitive interface and responsive support, despite the platform's depth.

Where it falls short

  • Pricing starts around $27K/yr and routinely runs into six figures, putting Conductor out of reach for SMBs.
  • Sales team is described as aggressive; reviewers report being chased after explicit opt-outs.
  • Steep learning curve means without a dedicated in-house SEO lead, lighter modules get used and the rest sit untouched.
  • Report customization is limited; teams hit walls when they need bespoke views and have to call support.

Pricing, tier by tier

Tier 1
AlsoAsked
Basic
$12/mo
  • 100 search credits per month
  • 24-hour search history
  • All regions and languages
  • PNG export
Conductor
Mid-Market
Custom (~$2,200-$5,800/mo)
  • 2-5 domains tracked
  • Moderate keyword tracking volume
  • Conductor Intelligence platform
  • Standard support
Tier 2
AlsoAsked
Lite
$23/mo
  • 300 search credits per month
  • 1-month search history
  • CSV export
  • Bulk searches
Conductor
Enterprise
Custom ($8,000-$12,500+/mo)
  • Multiple domains and complex sites
  • AEO tracking across ChatGPT, Gemini, Copilot, Claude
  • Conductor Creator AI content tools
  • Conductor Monitoring 24/7 site health
Tier 3
AlsoAsked
Pro
$47/mo
  • 1,000 search credits per month
  • 1-year search history
  • API access
  • Deep search expansion
Conductor
Enterprise + AgentStack
Custom ($150K+/yr)
  • All Enterprise features
  • Agentic AEO workflows
  • LLM application building blocks
  • Custom modules and SSO

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on AlsoAsked
  • PAA Tree Visualization. Branching diagram of People Also Ask questions showing how queries relate.
  • Deep Search. Expands each PAA branch multiple levels deeper for pillar and cluster planning.
  • Bulk Search. Upload up to 1,000 seed queries at once and process them in a batch.
  • CSV and PNG Export. Export results as PNG diagrams or CSV files for sharing with clients.
  • Public API. REST API for programmatically pulling PAA trees into custom workflows.
  • Locale Targeting. Choose any Google country and language for region-specific PAA data.
Only on Conductor
  • Conductor Intelligence. Tracks brand visibility across AI search platforms (ChatGPT, Gemini, Copilot, Claude) and traditional search.
  • Conductor Creator. AI-powered content generation and optimization with keyword and topic recommendations.
  • Conductor Monitoring. 24/7 technical site health monitoring covering AI bot crawl coverage and indexing.
  • Conductor AgentStack. Agentic AEO workflows and building blocks for LLM applications tied to the brand's content.
  • Keyword and Topic Research. Discover keyword and topic opportunities with intent classification and SERP analysis.
  • Content Recommendations. Page-level content briefs with on-page guidance and recommended terms.

When each one wins

When AlsoAsked wins
  • Budget is the constraint. AlsoAsked starts at $12/mo vs Conductor's $150/mo, so on a per-seat basis it's the cheaper way in.
  • Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
When Conductor wins
  • You're enterprise and need to call a reference. Conductor lists 10 named customers; AlsoAsked lists 0.
  • You want the better-funded incumbent. Conductor has raised $60M+ raised before WeWork acquisition; spun back out 2019, giving it more runway and shipping velocity.
  • Conductor was named a Leader in the 2025 Forrester Wave with the highest possible scores in AI-integrated SEO.
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking AlsoAsked plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick AlsoAsked over Conductor

  1. Lower entry price. AlsoAsked starts at $12/mo vs Conductor's $150/mo.
  2. Built for the LLM era. AlsoAsked was founded in 2020, built around AI search from day one; Conductor dates back to 2010 and is retrofitting.
  3. What users praise most. Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
  4. EU data residency. AlsoAsked is HQ'd in Bath, UK, which simplifies GDPR data-processor agreements for European buyers.

Reasons to pick Conductor over AlsoAsked

  1. Better-funded incumbent. Conductor has raised $60M+ raised before WeWork acquisition; spun back out 2019, giving it more runway and shipping velocity than AlsoAsked (Bootstrapped).
  2. More named customers. Conductor lists 10 customers vs AlsoAsked's 0, including Verizon, Microsoft, Kroger.
  3. More verified reviews. Conductor has 635 G2 reviews vs AlsoAsked's none on file, so the average rating carries more weight.
  4. More mature platform. Conductor (founded 2010) has had more time to harden the product than AlsoAsked (2020).
  5. Wider integration ecosystem. Conductor integrates with 10 tools; AlsoAsked ships 3.
  6. What users praise most. Conductor was named a Leader in the 2025 Forrester Wave with the highest possible scores in AI-integrated SEO.

Switching from one to the other

From AlsoAsked to Conductor

Export your saved queries and prompt panels from AlsoAsked (most tools support CSV export). Most Conductor setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Conductor's data againstAlsoAsked's; one to two weeks of full reconciliation before you cancel AlsoAsked. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Conductor to AlsoAsked

Same flow in reverse. Export from Conductor, import to AlsoAsked. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

AlsoAskedConductor
Starts at (USD/mo)$12/mo$150/mo
Founded20202010
HeadquartersBath, UKNew York, NY
Funding raisedBootstrapped$60M+ raised before WeWork acquisition; spun back out 2019
AI platforms tracked——
G2 rating—4.6 / 5 (635 reviews)
Named customers—10
SOC 2 Type 2——
GDPR✓ Yes✓ Yes
HIPAA——

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

AlsoAsked — what users praise

  • Tree-style visualization of People Also Ask data is more useful for pillar-page planning than the AnswerThePublic radial diagram.
  • Pulls live PAA data from Google, so questions reflect real SERP behavior instead of cached autocomplete suggestions.
  • Bulk search supports up to 1,000 queries at a time, which agency users say is rare at this price point.
  • Region and language targeting works for any Google locale, not just US English, which most cheap PAA tools restrict.
  • Free tier of three searches per day is genuinely usable for one-off content briefs without a signup.

AlsoAsked — what users complain about

  • Only sources Google's PAA box; no data from Bing, YouTube, Reddit, or social platforms.
  • CSV export is paywalled behind the Lite tier; the $12 Basic plan only exports PNG images.
  • API access is locked to the $47/mo Pro plan, which blocks Lite users from automating workflows.
  • PAA relationships are algorithmic, not semantic, so the tree sometimes maps loose associations as if they were topical clusters.
  • Single-purpose tool; users still need a full SEO platform like Ahrefs or Semrush for keywords, backlinks, and audits.

Conductor — what users praise

  • Conductor was named a Leader in the 2025 Forrester Wave with the highest possible scores in AI-integrated SEO.
  • AEO tracking across ChatGPT, Gemini, Copilot, and Claude is built in rather than bolted on, giving enterprise teams one view of AI and traditional search.
  • Customer roster includes Verizon, Kroger, Microsoft, FedEx, American Express, Adidas, Ernst & Young, and PayPal.
  • Reviewers consistently praise the intuitive interface and responsive support, despite the platform's depth.
  • Conductor Monitoring catches indexing and crawl issues in near real-time across very large sites.

Conductor — what users complain about

  • Pricing starts around $27K/yr and routinely runs into six figures, putting Conductor out of reach for SMBs.
  • Sales team is described as aggressive; reviewers report being chased after explicit opt-outs.
  • Steep learning curve means without a dedicated in-house SEO lead, lighter modules get used and the rest sit untouched.
  • Report customization is limited; teams hit walls when they need bespoke views and have to call support.
  • Platform performance lags on very large datasets, with users reporting speed issues during heavy queries.

A third option

Both AlsoAsked and Conductorare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Book a free 20-min auditSee the full 7-tool comparison

Other comparisons in this space

Same shape, different pairs. Pick a comparison that shares a tool with this one.

Frequently asked questions

Which is better, AlsoAsked or Conductor?

Honestly: neither one fully solves the problem. AlsoAsked and Conductor are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick AlsoAsked for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do AlsoAsked and Conductor cost?

AlsoAsked starts at $12/mo. Conductor starts at $150/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Do AlsoAsked and Conductor actually improve your AI visibility, or just measure it?

Both AlsoAsked and Conductor are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to AlsoAsked and Conductor?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.