Pick
All in One SEO
Pick All in One SEO if you want the cheaper option ($8/mo vs $49/mo).
Head-to-head review · Updated June 2026
All in One SEO vs Frase: which one wins in 2026?
All in One SEO and Frase both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. All in One SEO has raised Bootstrapped, Frase has raised $10.9M; Frase is the more-funded incumbent; All in One SEO is the leaner challenger.
All in One SEO is cheaper out the gate, but that's not the only thing that matters. The right pick depends on which dimension matters most for you.
The verdict
★ Our pick
Pick
Frase
Pick Frase if you want the cheaper option ($49/mo vs $8/mo); and you trust traction signals — they list 10 customers, All in One SEO lists 3; and you want the better-funded company ($10.9M).
If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.
The case for All in One SEO
All in One SEO has raised Bootstrapped (Acquired by Awesome Motive (2020)). Founded by Michael Torbert, Syed Balkhi, based in West Palm Beach, FL. On their site they list 3 named customers including Vogue, Nestle, Thomson Reuters. Pricing starts at $8/mo.
Powerful WordPress SEO plugin with TruSEO score and link assistant.
What people praise
- Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
- WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
- TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
- Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.
Where it falls short
- Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
- Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
- Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
- Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.
The case for Frase
Frase has raised $10.9M (Acquired by CopySmith (October 2022)). Founded by Tomas Ratia, Cody Jacques, based in Boston, MA. On their site they list 10 named customers including Andela, ActiveCampaign, Coursera, GitLab. Pricing starts at $49/mo.
AI content optimization tool that helps you research, write, and outrank competitors.
What people praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
Where it falls short
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
Pricing, tier by tier
Tier 1
All in One SEO
Basic
$49.50/year intro, $99/year renewal
- 1 site
- 10,000 AI Credits
- Unlimited SEO audits
- Smart Schema markup
Frase
Starter
$49/mo
- 1 site, 1 user seat
- 10 AI articles per month
- 50 audit pages per month
- AI visibility tracking
Tier 2
All in One SEO
Plus
$99.50/year intro, $199/year renewal
- 3 sites
- 25,000 AI Credits
- Local Business and Multi-Location schema
- Author SEO (E-E-A-T)
Frase
Professional
$129/mo
- 3 seats (+$29/seat)
- 5 domains
- 40 AI articles per month
- 250 audit pages per month
Tier 3
All in One SEO
Pro
$199.50/year intro, $399/year renewal
- 10 sites
- 50,000 AI Credits
- Internal Link Assistant
- 404 error tracking and Advanced Redirects
Frase
Scale
$299/mo
- 5 seats (+$29/seat)
- 10 domains
- 100 AI articles per month
- 1,000 audit pages per month
Tier 4
All in One SEO
Elite
$299.50/year intro, $599/year renewal
- 100 sites
- 200,000 AI Credits
- Keyword Rank Tracking
- Client and multi-site management
Frase
Enterprise
Custom
- SSO and SAML
- White-label portal
- Dedicated account manager
- Custom SLA
Feature parity
What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.
Only on All in One SEO
- TruSEO On-Page Analysis. Color-coded on-page checklist with actionable fix recommendations per post.
- Smart Schema Markup. Auto-generates JSON-LD schema for posts, products, FAQs, recipes, and 25+ other types.
- Internal Link Assistant. Suggests internal link targets across the site to strengthen topic clusters.
- WooCommerce SEO. Product-specific titles, descriptions, schema, and sitemap support for WooCommerce stores.
- Author SEO (E-E-A-T). Adds author schema and bios designed to satisfy Google's experience signals.
- AI Title and Meta Generator. ChatGPT-powered writing tools for titles, meta descriptions, and post outlines using included AI credits.
Only on Frase
- SEO Content Optimization. Real-time scoring, keyword tracking, and competitive benchmarks while drafting
- GEO Content Optimization. Optimizes content to be cited by ChatGPT, Perplexity, Claude, and Gemini
- SERP Research. Analyzes the top 10 ranking competitors in around 30 seconds to seed briefs
- AI Search Tracking. Monitors brand visibility across ChatGPT, Perplexity, Claude, and Gemini
- Content Atomization. Repurposes a single article into LinkedIn, Twitter, newsletter, and Instagram variants
- Programmatic SEO. Generates pages at scale from structured data sets
When each one wins
When All in One SEO wins
- Budget is the constraint. All in One SEO starts at $8/mo vs Frase's $49/mo, so on a per-seat basis it's the cheaper way in.
- Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
When Frase wins
- You're enterprise and need to call a reference. Frase lists 10 named customers; All in One SEO lists 3.
- You want the better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity.
- Excellent content brief generation, agencies report saving 180 hours/month on research
When neither wins (pick GrowthManager)
- You don't have an in-house content team and you don't want to hire one.
- You want one $999/mo invoice instead of stacking All in One SEO plus an agency.
- You need the team that measures to also act on the data, in the same week.
- You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.
Reasons to pick one over the other
Reasons to pick All in One SEO over Frase
- Lower entry price. All in One SEO starts at $8/mo vs Frase's $49/mo.
- More mature platform. All in One SEO (founded 2007) has had more time to harden the product than Frase (2017).
- What users praise most. Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
Reasons to pick Frase over All in One SEO
- Better-funded incumbent. Frase has raised $10.9M, giving it more runway and shipping velocity than All in One SEO (Bootstrapped).
- More named customers. Frase lists 10 customers vs All in One SEO's 3, including Andela, ActiveCampaign, Coursera.
- More verified reviews. Frase has 500 G2 reviews vs All in One SEO's 203, so the average rating carries more weight.
- Faster product velocity. Frase has shipped 5 public launches in the last year vs All in One SEO's 0.
- Built for the LLM era. Frase was founded in 2017, built around AI search from day one; All in One SEO dates back to 2007 and is retrofitting.
- What users praise most. Excellent content brief generation, agencies report saving 180 hours/month on research
Switching from one to the other
From All in One SEO to Frase
Export your saved queries and prompt panels from All in One SEO (most tools support CSV export). Most Frase setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Frase's data againstAll in One SEO's; one to two weeks of full reconciliation before you cancel All in One SEO. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.
From Frase to All in One SEO
Same flow in reverse. Export from Frase, import to All in One SEO. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.
From either to GrowthManager.ai
We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.
Side by side, every number we could verify
| All in One SEO | Frase | |
|---|---|---|
| Starts at (USD/mo) | $8/mo | $49/mo |
| Founded | 2007 | 2017 |
| Headquarters | West Palm Beach, FL | Boston, MA |
| Funding raised | Bootstrapped | $10.9M |
| AI platforms tracked | — | — |
| G2 rating | 4.8 / 5 (203 reviews) | 4.8 / 5 (500 reviews) |
| Named customers | 3 | 10 |
| SOC 2 Type 2 | — | — |
| GDPR | ✓ Yes | — |
| HIPAA | — | — |
What real users say
Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.
All in One SEO — what users praise
- Setup wizard scored 9.4 of 10 on G2 for ease of setup, asking plain-language questions and producing a working configuration in under five minutes.
- WooCommerce product SEO is included in the free tier, which Yoast paywalls behind their Premium plan.
- TruSEO on-page analysis gives prioritized fix lists that non-developer marketers can action without a freelancer.
- Smart Schema generator auto-detects post type and outputs valid JSON-LD without manual configuration.
- Direct Google Search Console integration surfaces clicks, impressions, and average position inside the WordPress admin.
All in One SEO — what users complain about
- Renewal pricing roughly doubles versus the intro year, a 100% jump that reviewers consistently flag as misleading.
- Free version is meaningfully thinner than Rank Math's free tier, forcing more users into the paid Plus or Pro plans.
- Persistent in-plugin upsells across the WordPress admin annoy users who already paid for Pro.
- Independent performance tests rank the plugin slower than 94% of WordPress plugins, with high memory footprint.
- Four-tier price structure with feature gates between every level is described as 'a maze' by G2 reviewers.
Frase — what users praise
- Excellent content brief generation, agencies report saving 180 hours/month on research
- Aggregates People Also Ask, Quora, and Reddit questions for FAQ sections and subtopic discovery
- Real-time SEO scoring with clear keyword and heading coverage targets
- Now includes GEO (generative engine optimization) and AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity
- Publishes directly into WordPress, Webflow, Wix, Sanity with SEO fields populated
Frase — what users complain about
- AI-generated drafts often need manual rewriting, reviewers cite awkward phrasing and repetitive output
- Most powerful features locked behind an SEO add-on that costs extra on lower tiers
- Pricier than alternatives like Dashword at the entry tier, especially once add-ons are stacked
- AppSumo LTD buyers complained of accounts being invalidated after a v2 migration without clear notice
- Periodic performance issues and limited support response time mentioned in Trustpilot reviews
A third option
Both All in One SEO and Fraseare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.
Other comparisons in this space
Same shape, different pairs. Pick a comparison that shares a tool with this one.
Frequently asked questions
Which is better, All in One SEO or Frase?
Honestly: neither one fully solves the problem. All in One SEO and Frase are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick All in One SEO for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.
How much do All in One SEO and Frase cost?
All in One SEO starts at $8/mo. Frase starts at $49/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.
Do All in One SEO and Frase actually improve your AI visibility, or just measure it?
Both All in One SEO and Frase are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.
What's the GrowthManager.ai alternative to All in One SEO and Frase?
GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.
Further reading
External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.
- Microsoft Bing Webmaster Guidelines (2025)· Microsoft
How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.
- Generative Engine Optimization research· Kevin Indig
Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.
- Zero-Click Search forecasts· Gartner
Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.
- Audience intelligence analyses· SparkToro
Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.
- Trust Barometer (2024)· Edelman
The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.
Disclosure + methodology
GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.