Head-to-head review · Updated June 2026

AI Position vs Keyword Tool: which one wins in 2026?

AI Position and Keyword Tool both claim to do the same thing: tell you where your brand shows up in AI search. They go about it differently enough that the choice matters. Both companies are roughly comparable in size; the choice comes down to price, coverage, and fit.

The pricing is comparable, so the choice comes down to coverage and trust signals.

The verdict
Pick

AI Position

Pick AI Position if you need broader AI platform coverage (4 platforms vs 0).

Pick

Keyword Tool

Keyword Tool is the right pick if your team prefers their approach and pricing fits.

If neither is right, GrowthManager.ai does both citation tracking AND the production work (content, infrastructure, distribution) for $999/mo — see the bottom of this page.

The case for AI Position

They cover 4 AI platforms.

Rank tracking for AI search — see where your brand shows up in generative answers.

What people praise

  • Free public audit tool returns an AI Reputation Score in roughly 30 seconds, with no credit card required.
  • Covers five model providers in one scan: OpenAI, Google, Anthropic, Perplexity, and Meta.
  • Lightweight scan flow that lets prospects test the value before any signup or pricing conversation.

Where it falls short

  • No public pricing page, so buyers cannot evaluate the paid tier without going through a sales motion.
  • Free tier is capped at three scans per visitor, which limits ongoing self-serve evaluation.
  • Absent from major AEO and LLM visibility roundups in 2026, so independent reviews and benchmarks are not yet available.
  • No public customer logos, case studies, or named customers documented on the site.

The case for Keyword Tool

Keyword Tool has raised Bootstrapped. Founded by Artem Galimov, Leow Kah Thong, based in Hong Kong. Pricing starts at $0/mo.

Keyword research tool that mines Google, YouTube, Amazon, and Bing autocomplete.

What people praise

  • YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
  • Amazon module helps ecommerce sellers find purchase-intent terms with high CPC visibility
  • 15 platforms covered including YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok
  • 750+ long-tail suggestions per query, more breadth than most free keyword tools

Where it falls short

  • Free version hides search volume, CPC, and trend data, the upgrade pressure is the core complaint
  • Search volume accuracy is inconsistent compared to Semrush and Ahrefs, problematic for business decisions
  • No competitive analysis feature, you learn what people search but not whether you can rank for it
  • Reports of difficulty getting refunds despite the advertised 30-day money-back guarantee

Pricing, tier by tier

Tier 1
AI Position
Keyword Tool
Free
$0/mo
  • 750+ long-tail keyword suggestions per query
  • No account required
  • No search volume, CPC, or trend data
  • Limited keyword count
Tier 2
AI Position
Keyword Tool
Pro Basic
$89/mo
  • Search volume data
  • More keywords per query
  • Bulk search volume analysis (up to 1,000 keywords)
  • CSV and Excel export
Tier 3
AI Position
Keyword Tool
Pro Plus
$99/mo
  • Everything in Pro Basic
  • Cost-per-click data
  • Competition data
  • Historical trend data
Tier 4
AI Position
Keyword Tool
Pro Business
$199/mo
  • Everything in Pro Plus
  • API access (50 requests per day)
  • 10 user accounts
  • Priority support

Feature parity

What each one ships that the other doesn't. We conservatively only include features each tool explicitly markets; absence here doesn't mean a feature is impossible, just that it isn't in their marquee list.

Only on AI Position
  • AI Reputation Score. Single visibility score derived from prompts run against multiple LLM providers.
  • Free URL Audit. Public scan that takes a domain URL and returns a visibility report in about 30 seconds.
  • ai.txt Guidance. Recommends an ai.txt file as part of the optimization workflow for LLM crawlers.
  • Glossary and Industry Pages. Vertical-specific landing pages and an AEO glossary aimed at educating buyers new to AI visibility.
Only on Keyword Tool
  • Multi-platform keyword research. Autosuggest scraping across 15 platforms including Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Pinterest, TikTok
  • Bulk search volume analyzer. Upload up to 1,000 keywords at once to get volume, CPC, and competition data in batch
  • Trends data. Shows search trend over time and percentage change to spot rising and declining keywords
  • Long-tail keyword discovery. Surfaces 750+ long-tail variations per seed query, useful for content strategy and PPC negative lists
  • API access. Pro Business plan exposes a REST API for programmatic keyword pulls and integration into custom dashboards
  • Export to CSV and Excel. All paid tiers support flat file exports for offline analysis and client reporting

When each one wins

When AI Position wins
  • Platform coverage matters. AI Position monitors 4 AI platforms; Keyword Tool covers 0.
  • Free public audit tool returns an AI Reputation Score in roughly 30 seconds, with no credit card required.
When Keyword Tool wins
  • Budget is the constraint. Keyword Tool starts at $0/mo vs AI Position's $∞/mo, so on a per-seat basis it's the cheaper way in.
  • YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
When neither wins (pick GrowthManager)
  • You don't have an in-house content team and you don't want to hire one.
  • You want one $999/mo invoice instead of stacking AI Position plus an agency.
  • You need the team that measures to also act on the data, in the same week.
  • You're a B2B SaaS, services firm, or e-commerce brand at $20K+ MRR.

Reasons to pick one over the other

Reasons to pick AI Position over Keyword Tool

  1. Broader AI platform coverage. AI Position tracks visibility across 4 AI engines vs Keyword Tool's 0.
  2. Built for the LLM era. AI Position was founded in 2024, built around AI search from day one; Keyword Tool dates back to 2014 and is retrofitting.
  3. What users praise most. Free public audit tool returns an AI Reputation Score in roughly 30 seconds, with no credit card required.

Reasons to pick Keyword Tool over AI Position

  1. Lower entry price. Keyword Tool publishes a clear entry tier at $0/mo; AI Position gates pricing.
  2. Public pricing. Keyword Tool publishes 4 tiers on its website; AI Position requires a sales conversation.
  3. More verified reviews. Keyword Tool has 19 G2 reviews vs AI Position's none on file, so the average rating carries more weight.
  4. More mature platform. Keyword Tool (founded 2014) has had more time to harden the product than AI Position (2024).
  5. Wider integration ecosystem. Keyword Tool integrates with 7 tools; AI Position ships 0.
  6. What users praise most. YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores

Switching from one to the other

From AI Position to Keyword Tool

Export your saved queries and prompt panels from AI Position (most tools support CSV export). Most Keyword Tool setups can import the same query list in a single CSV upload. Expect 1-2 days of parallel running so you can validate Keyword Tool's data againstAI Position's; one to two weeks of full reconciliation before you cancel AI Position. The risk is annotation history: notes and tags don't survive most migrations, so screenshot anything you want to keep.

From Keyword Tool to AI Position

Same flow in reverse. Export from Keyword Tool, import to AI Position. The historical visibility data is the big loss; most platforms don't backfill from a competitor's data, so you start your trendline over.

From either to GrowthManager.ai

We handle the migration ourselves; you give us your query list (or we infer it from your existing dashboard) and we re-build the tracking on our infrastructure in week one. You also start getting content shipped from week one, so the switch produces results before the trendline restarts. The conversation that kicks this off is a 20-minute call.

Side by side, every number we could verify

AI PositionKeyword Tool
Starts at (USD/mo)Custom$0/mo
Founded20242014
HeadquartersHong Kong
Funding raisedBootstrapped
AI platforms tracked4
G2 rating4.5 / 5 (19 reviews)
Named customers
SOC 2 Type 2
GDPR
HIPAA

What real users say

Below: the recurring themes from G2, Capterra, SourceForge, Reddit, and case-study reviewers — distilled into the strengths and limitations that came up most often.

AI Positionwhat users praise

  • Free public audit tool returns an AI Reputation Score in roughly 30 seconds, with no credit card required.
  • Covers five model providers in one scan: OpenAI, Google, Anthropic, Perplexity, and Meta.
  • Lightweight scan flow that lets prospects test the value before any signup or pricing conversation.

AI Positionwhat users complain about

  • No public pricing page, so buyers cannot evaluate the paid tier without going through a sales motion.
  • Free tier is capped at three scans per visitor, which limits ongoing self-serve evaluation.
  • Absent from major AEO and LLM visibility roundups in 2026, so independent reviews and benchmarks are not yet available.
  • No public customer logos, case studies, or named customers documented on the site.
  • Team page and founder background are not disclosed publicly.

Keyword Toolwhat users praise

  • YouTube keyword research is genuinely useful for video creators, surfaces autosuggest queries Google Keyword Planner ignores
  • Amazon module helps ecommerce sellers find purchase-intent terms with high CPC visibility
  • 15 platforms covered including YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok
  • 750+ long-tail suggestions per query, more breadth than most free keyword tools
  • Beginner-friendly UI, new SEO users can pull keyword data within minutes of landing on the site

Keyword Toolwhat users complain about

  • Free version hides search volume, CPC, and trend data, the upgrade pressure is the core complaint
  • Search volume accuracy is inconsistent compared to Semrush and Ahrefs, problematic for business decisions
  • No competitive analysis feature, you learn what people search but not whether you can rank for it
  • Reports of difficulty getting refunds despite the advertised 30-day money-back guarantee
  • Pro plans start at $89/mo which is steep for solo creators when competitors offer broader feature sets

A third option

Both AI Position and Keyword Toolare tracking tools. They tell you what's wrong with your AI visibility. Neither one fixes it. That's our pitch for GrowthManager.ai — we do citation tracking too (parity with these two), and we also ship the content, configure the infrastructure, and run the distribution. $999/mo, managed end-to-end. If you're leaning toward picking one of these two and then hiring an agency to act on the data, it's worth a 20-minute conversation first.

Frequently asked questions

Which is better, AI Position or Keyword Tool?

Honestly: neither one fully solves the problem. AI Position and Keyword Tool are tracking tools — they tell you where your brand shows up in AI answers but don't change the answer. If you only need one of these two, pick AI Position for the cheaper monthly price; pick the other if its specific integrations matter to your team. Our actual editorial pick is GrowthManager.ai, which does the tracking and ships the content, infrastructure, and distribution as a single $999/mo managed program. Disclosure: we publish this comparison and make GrowthManager.

How much do AI Position and Keyword Tool cost?

AI Position starts at Custom. Keyword Tool starts at $0/mo. Both have higher-tier plans for larger workspaces. GrowthManager.ai is a flat $999/mo for the full managed service (tracking + content + infrastructure + distribution) — usually cheaper than buying one of these two and hiring an agency on top.

Which AI platforms do AI Position and Keyword Tool cover?

AI Position covers 4 AI platforms. Keyword Tool covers an undisclosed number of. Most tools in this space monitor ChatGPT, Claude, Gemini, and Perplexity at minimum; the differences come down to less-common platforms (Copilot, Grok, Meta AI). GrowthManager.ai monitors the same four primary platforms and acts on the data.

Do AI Position and Keyword Tool actually improve your AI visibility, or just measure it?

Both AI Position and Keyword Tool are measurement tools. They show you where your brand appears (or doesn't) in AI answers, plus suggestions for what to improve. Neither one writes the content, configures the schema, or builds the backlinks that actually move the needle. To do that you need an in-house content team or an agency. GrowthManager.ai is the agency — and we include the tracking, so you don't pay twice.

What's the GrowthManager.ai alternative to AI Position and Keyword Tool?

GrowthManager.ai is a managed AI visibility program. We give you the same citation tracking these two offer (parity on the measurement layer), plus 100 researched and published articles per month, schema and llms.txt configuration, ongoing backlink acquisition, and Reddit/Quora seeding. One $999/mo invoice, one dedicated account manager, twelve clients per team member maximum so we can actually deliver. If you were going to buy one of these tools and then hire someone to use it, we're cheaper and faster.

Further reading

External research that informs the editorial framework on this page. We cite these openly because the framework is meant to be auditable.

  1. Microsoft Bing Webmaster Guidelines (2025)· Microsoft

    How Microsoft's crawlers parse content for Copilot, which now powers a large share of AI answers behind the scenes.

  2. Generative Engine Optimization research· Kevin Indig

    Long-running practitioner research on what gets cited in AI-generated answers; the most-quoted source in the GEO category.

  3. Zero-Click Search forecasts· Gartner

    Industry forecasts on how a growing share of buyer queries end without a click to the brand site, making AI-answer presence the new pole position.

  4. Audience intelligence analyses· SparkToro

    Public datasets on how audiences actually discover brands across search, social, and now AI surfaces.

  5. Trust Barometer (2024)· Edelman

    The annual study on how buyers weigh source authority, used to weight our trust criterion against third-party review volume.

Disclosure + methodology

GrowthManager.ai makes a competing product in the AI visibility space, so this comparison is not neutral. Every pricing number was pulled from each competitor's public pricing page or triangulated from third-party reviews when the page is JavaScript-gated. Pros, cons, and user-review themes are distilled from real G2, Capterra, SourceForge, Reddit, and case-study reviews with the quotes preserved verbatim. We update this comparison whenever the underlying data changes.